Jumbo New Media & Publishing
Corporate brand
UnclaimedGerman audiobook and book publisher known for children's audio plays and literary audiobooks, part of Edel since 2024.
Last updated September 28, 2026
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Overview
Jumbo Neue Medien & Verlag GmbH is a German-language audiobook and book publisher founded in 1991 by Gabriele Swiderski and Ulrich Maske. The company is based in Hamburg and has been part of the Edel SE & Co. KGaA group since April 2024. Its logo, a red elephant, was designed by Jutta Bauer. At its peak, the publisher's catalogue included more than 1,200 available titles, with around 160 new productions released annually. Jumbo operates several imprints: Jumbo (songs and stories for children), Goyalibre (young adult and all-age programme), and Goyalit (audiobooks for adults). While primarily focused on German-language audio productions, Jumbo also publishes books ranging from picture books to illustrated literary classics. Since 2021, the Goya label has offered a literary book programme for adults. The publisher has received numerous awards, including the Preis der Deutschen Schallplattenkritik, the Hörkules, the Ohrkanus, the Auditorix seal, and the Deutscher Verlagspreis in 2022. Following its acquisition by Edel, the audio division was integrated into Edel Music & Entertainment, while the children's book division is managed by Edel Verlagsgruppe.
History
Jumbo Neue Medien & Verlag GmbH was founded in 1991 by Gabriele Swiderski and Ulrich Maske as a German-language audiobook publisher. The company's logo, a red elephant, was designed by illustrator Jutta Bauer. Over the years, Jumbo built a substantial catalogue of more than 1,200 available titles and released approximately 160 new productions annually. The publisher operated several imprints: Jumbo for children's songs and stories, Goyalibre for young adult and all-age content, and Goyalit for adult audiobooks. In addition to audio productions, Jumbo published books ranging from picture books to illustrated literary classics. In 2021, the Goya label was introduced for an adult literary book programme. In April 2024, the publisher became part of the Hamburg-based Edel SE & Co. KGaA. The audio division was integrated into Edel Music & Entertainment, while the children's book division was placed under Edel Verlagsgruppe. Throughout its history, Jumbo productions frequently appeared on the Hörbuchbestenliste (audiobook bestseller list) and received numerous awards, including the Preis der Deutschen Schallplattenkritik, the Hörkules, the Ohrkanus, the Auditorix seal, and the Deutscher Verlagspreis in 2022.
- 2024
Became part of Edel SE & Co. KGaA in April.
- 2022
Received Deutscher Verlagspreis; longlisted for Die Schönsten Deutschen Bücher.
- 2021
Goya label launched for adult literary books.
- 2014
Preis der Deutschen Schallplattenkritik for 'Es gibt Dinge, die kann man nicht erzählen' by Kirsten Boie.
- 2013
Hörkules for 'Ziemlich beste Freunde' and two Auditorix awards.
- 2011
Ohrkanus for 'Die Chroniken der Weltensucher – Der Palast des Poseidon' by Thomas Thiemeyer.
- 2009
Hörkules awarded to Rainer Strecker for 'Tintentod' by Cornelia Funke.
- 2008
Preis der Deutschen Schallplattenkritik for 'Alhambra' by Kirsten Boie.
- 1991
Founded by Gabriele Swiderski and Ulrich Maske.
Products and positioning
Award-winning German-language publisher specialising in high-quality audiobooks and children's audio content, with a growing literary book programme.
Jumbo label
Songs and stories for children.
Goyalibre
Young adult and all-age programme.
Goyalit
Audiobooks for adults.
Goya
Literary book programme for adults (since 2021).
Sources2 sources
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