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Jumbo New Media & Publishing

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Corporate brand

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German audiobook and book publisher known for children's audio plays and literary audiobooks, part of Edel since 2024.

Last updated September 28, 2026

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Overview

Jumbo Neue Medien & Verlag GmbH is a German-language audiobook and book publisher founded in 1991 by Gabriele Swiderski and Ulrich Maske. The company is based in Hamburg and has been part of the Edel SE & Co. KGaA group since April 2024. Its logo, a red elephant, was designed by Jutta Bauer. At its peak, the publisher's catalogue included more than 1,200 available titles, with around 160 new productions released annually. Jumbo operates several imprints: Jumbo (songs and stories for children), Goyalibre (young adult and all-age programme), and Goyalit (audiobooks for adults). While primarily focused on German-language audio productions, Jumbo also publishes books ranging from picture books to illustrated literary classics. Since 2021, the Goya label has offered a literary book programme for adults. The publisher has received numerous awards, including the Preis der Deutschen Schallplattenkritik, the Hörkules, the Ohrkanus, the Auditorix seal, and the Deutscher Verlagspreis in 2022. Following its acquisition by Edel, the audio division was integrated into Edel Music & Entertainment, while the children's book division is managed by Edel Verlagsgruppe.

History

Jumbo Neue Medien & Verlag GmbH was founded in 1991 by Gabriele Swiderski and Ulrich Maske as a German-language audiobook publisher. The company's logo, a red elephant, was designed by illustrator Jutta Bauer. Over the years, Jumbo built a substantial catalogue of more than 1,200 available titles and released approximately 160 new productions annually. The publisher operated several imprints: Jumbo for children's songs and stories, Goyalibre for young adult and all-age content, and Goyalit for adult audiobooks. In addition to audio productions, Jumbo published books ranging from picture books to illustrated literary classics. In 2021, the Goya label was introduced for an adult literary book programme. In April 2024, the publisher became part of the Hamburg-based Edel SE & Co. KGaA. The audio division was integrated into Edel Music & Entertainment, while the children's book division was placed under Edel Verlagsgruppe. Throughout its history, Jumbo productions frequently appeared on the Hörbuchbestenliste (audiobook bestseller list) and received numerous awards, including the Preis der Deutschen Schallplattenkritik, the Hörkules, the Ohrkanus, the Auditorix seal, and the Deutscher Verlagspreis in 2022.

  • 2024

    Became part of Edel SE & Co. KGaA in April.

  • 2022

    Received Deutscher Verlagspreis; longlisted for Die Schönsten Deutschen Bücher.

  • 2021

    Goya label launched for adult literary books.

  • 2014

    Preis der Deutschen Schallplattenkritik for 'Es gibt Dinge, die kann man nicht erzählen' by Kirsten Boie.

  • 2013

    Hörkules for 'Ziemlich beste Freunde' and two Auditorix awards.

  • 2011

    Ohrkanus for 'Die Chroniken der Weltensucher – Der Palast des Poseidon' by Thomas Thiemeyer.

  • 2009

    Hörkules awarded to Rainer Strecker for 'Tintentod' by Cornelia Funke.

  • 2008

    Preis der Deutschen Schallplattenkritik for 'Alhambra' by Kirsten Boie.

  • 1991

    Founded by Gabriele Swiderski and Ulrich Maske.

Products and positioning

Award-winning German-language publisher specialising in high-quality audiobooks and children's audio content, with a growing literary book programme.

  • Jumbo label

    Songs and stories for children.

  • Goyalibre

    Young adult and all-age programme.

  • Goyalit

    Audiobooks for adults.

  • Goya

    Literary book programme for adults (since 2021).

Sources2 sources

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