Juniors’ Visual Journal
Corporate brand
UnclaimedA Japanese educational publisher founded in 1954 that produces school bulletin-board photo news sheets, children's and educational books, and teaching materials.
Last updated September 29, 2026
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Overview
Juniors’ Visual Journal (少年写真新聞社, Shōnen Shashin Shinbunsha) is a Japanese educational publisher headquartered in Chiyoda-ku, Tokyo. Founded in January 1954 by Hiroshi Matsumoto, the company was incorporated in April 1956 and has built its business around school-facing periodicals, books, and teaching materials. Its corporate motto is “to nurture children’s dreams on a grand scale” (「子供たちの夢を大きく育む」). The company’s core product line is a family of bulletin-board photo news sheets (掲示用写真ニュース) distributed to kindergartens, nursery schools, elementary schools, junior high schools, and high schools across Japan. The first title, Shōnen Shashin News, launched at founding and covered topics such as the special effects of the film Godzilla, drawing crowds of children to school notice boards. Over the following decades the company added titles including Kyūshoku News (school lunch, 1964), Hoken News (health, 1968), Kōtsū Anzen News (traffic safety, 1970, now Minna no Anzen News), Kokoro no Kenkō News (mental health, 1971), and later library education, science education, and early-childhood titles. The official site states that since its 1954 founding it has published 13 kinds of bulletin-board photo news. Beyond periodicals, Juniors’ Visual Journal publishes children’s books and educational books, and develops health and dietary-education teaching materials. In recent years it has operated SeDoc (セドック) and SeDoC+ (セドックプラス), educational information delivery services for readers and educators, reflecting its adaptation to the IT era. The company also publishes practical classroom resources such as PowerPoint-based comprehensive sexuality education and dietary-education guides. The company is a private corporation (kabushiki kaisha) with stated capital of 10 million yen and roughly 90 employees. Its representative director is Masao Nomoto. It maintains sales offices in Tokyo, Osaka, and Kyushu (Fukuoka), and its main bank relationships include Jōnan Shinkin Bank, Sumitomo Mitsui Banking Corporation, Mizuho Bank, and Resona Bank. It is registered as a qualified invoice issuer and has corporate number 6010001018927. The company marked its 65th anniversary in January 2014 and, in its own greeting, describes a history spanning more than 70 years. It relocated its head office in 2023 to the HF Kudanminami Building in Kudanminami, Chiyoda-ku.
History
Juniors’ Visual Journal (少年写真新聞社) was founded in January 1954 by Hiroshi Matsumoto, who launched the bulletin-board photo newspaper Shōnen Shashin News for elementary and junior high schools. The company was formally incorporated in April 1956. According to the company’s official history, an early issue covering the special effects of the film Godzilla captured children’s interest and drew crowds to school notice boards. In 1964, as school lunches spread across Japan, the company launched Kyūshoku News. It joined the Japan Book Publishers Association (社団法人日本書籍出版協会) in 1965. In 1968 it launched Hoken News out of a wish for children’s health, and in 1970, responding to social demand for child traffic safety, it launched Kōtsū Anzen News (now Minna no Anzen News). In 1971 it launched Kokoro no Kenkō News, addressing mental health amid diversifying modern diseases affecting younger students. Further titles followed, including library education and science education news, as well as early-childhood titles such as Tanoshiku Tabeyō News, Wakuwaku Hakken News, and Yoiko no Anzen News. Founder Hiroshi Matsumoto was also active as a writer and poet under the name Toshiaki Matsumoto, publishing his own poetry collections and a series of children’s poetry education magazines beginning with Shi no Techō, advocating a shift toward subjective children’s poetry education. Over the decades the company expanded from periodicals into children’s books, educational books, and teaching materials, and in recent years it established the educational information delivery site SeDoc (セドック) and SeDoC+ (セドックプラス) to serve readers and educators in the IT era. Its stated capital is 10 million yen and it employs roughly 90 people. It operates sales headquarters in Tokyo, Osaka, and Kyushu. In 2023 it relocated its head office to the HF Kudanminami Building in Kudanminami, Chiyoda-ku. The company marked its 65th anniversary in January 2014 and continues to publish under the motto “to nurture children’s dreams on a grand scale.”
Founded by Hiroshi Matsumoto; launched Shōnen Shashin News for elementary and junior high schools.
Company formally incorporated.
Launched Kyūshoku News as school lunches spread.
Joined the Japan Book Publishers Association.
Launched Hoken News for children’s health.
Launched Kōtsū Anzen News (now Minna no Anzen News).
Launched Kokoro no Kenkō News addressing mental health.
Marked 65th anniversary of founding.
Relocated head office to HF Kudanminami Building, Kudanminami, Chiyoda-ku.
Products and positioning
A specialist educational publisher serving Japanese schools with bulletin-board photo news, books, and teaching materials, guided by the motto of nurturing children's dreams.
Shōnen Shashin News
The founding bulletin-board photo news title for elementary and junior high schools, launched in 1954.
Kyūshoku News
School lunch news launched in 1964.
Hoken News
Health news launched in 1968.
Kokoro no Kenkō News
Mental health news launched in 1971.
Minna no Anzen News
Safety news, originally launched as Kōtsū Anzen News in 1970.
SeDoc / SeDoC+
Educational information delivery services for readers and educators.
Sources6 sources
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