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Jurnal TV is a Moldovan general-interest television channel broadcasting news, current-affairs programs, entertainment, films, series and children's content in Romanian and partly in Russian.

Last updated August 25, 2026

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Overview

Jurnal TV is a general-interest television channel based in Chisinau, Moldova. It began in 2009 as an internet television project and moved to terrestrial or conventional television broadcasting in 2010. The service was initially conceived as Moldova's first dedicated news television channel, placing journalism and news coverage at the center of its early identity. Its editorial and commercial direction later broadened, and on 5 March 2011 the channel adopted a more generalist programming model. The channel's current or documented programming mix combines news bulletins with political, social and entertainment programs, studio talk shows, films, television series and animated content. This combination gives Jurnal TV a hybrid profile: it retains the agenda-setting and public-affairs role associated with a news broadcaster while also competing for audiences through lifestyle, comedy, celebrity, family and scripted programming. Its schedule has included morning television, interview and debate formats, satirical programs, crime and public-order reporting, cultural features and entertainment coverage. Jurnal TV broadcasts primarily in Romanian and also carries some Russian-language material. International or regional content may be presented with Russian audio and Romanian subtitles, while other programs are produced or presented for Moldovan audiences. The channel therefore operates within Moldova's multilingual media environment and addresses viewers interested in both domestic public affairs and broader popular culture. A notable technical development was Jurnal TV HD, described as Moldova's first high-definition television channel. The HD service was introduced experimentally on the Moldtelecom IPTV platform and used a 16:9 picture format. The HD feed was associated with Dolby Surround 5.1 audio, while the standard-definition service used stereo sound. This development positioned Jurnal TV as an early adopter of higher-definition television distribution in the Moldovan market. Jurnal TV is part of Jurnal Trust Media Holding. The holding structure has also included Jurnal FM radio, the Jurnal de Chișinău newspaper, the ECOnomist economic magazine and the Reforma Art publicity agency. The relationship gives the television channel a place within a wider Moldovan media group spanning television, radio, print journalism, business publishing and advertising services. Beyond scheduled broadcasting, Jurnal TV has used public-facing campaigns and live events to build a community-oriented identity. Documented initiatives have included environmental clean-up activities, social messages about alcohol consumption, charitable Christmas appeals, civic and cultural campaigns, community problem reporting, food events and public festivals. These activities extend the brand beyond the television screen and associate it with local participation, social concerns and Moldovan cultural life. Jurnal TV's precise current ownership, executive roster, financial performance and distribution footprint are not established by the supplied reference material. It is therefore best characterized here as an active Moldovan general-interest television brand whose documented evolution runs from an internet news project to a broader national television service.

History

Jurnal TV emerged in Moldova in 2009 as an internet television service. Its original concept was that of a dedicated news channel, reflecting the importance of television journalism and current affairs in Moldova's developing media market. In 2010, the service expanded into conventional on-air broadcasting, giving the brand a broader distribution platform and a more visible role in the country's television landscape. The channel's initial news orientation did not remain its only editorial function. On 5 March 2011, Jurnal TV changed its focus toward general-interest broadcasting. The shift allowed it to combine news journals and political coverage with entertainment, social programming, talk shows, films, series and cartoons. Rather than abandoning journalism, the change placed news within a wider schedule designed to attract audiences throughout the day and evening. Its documented program formats illustrate this transition. Morning programming such as Deșteptarea combined social, economic, weather and sports information with guests and viewer interaction. Current-affairs formats including Ora Expertizei, Cabinetul din Umbră and Mai pe scurt addressed political and social developments, while Прямой Разговор provided a Russian-language discussion format. Other programs used satire, celebrity reporting, family entertainment and regional human-interest storytelling to broaden the channel's appeal. Jurnal TV also developed a technical identity through its high-definition service. Jurnal TV HD was described as Moldova's first HD television channel and began with an experimental distribution on the Moldtelecom IPTV platform. The service used a 16:9 image format in both standard-definition and high-definition modes, with multichannel Dolby Surround 5.1 sound on HD and stereo audio on SD. This initiative reflected the channel's effort to modernize its distribution and presentation technology. The brand's activities have not been limited to scheduled programs. Campaigns and public events documented for Jurnal TV include environmental initiatives under the JurnalTVerde name, cultural and patriotic messaging through Moldova, eu chiar te iubesc!, charitable Christmas activity, community reporting through Jurnal TV îți face curte!, and public-awareness work concerning alcohol consumption. Food-related events and festivals, including Poftă mare, Chișinău! and La Cireșe, used presenters and viewers to create public gatherings around Moldovan culture, food and civic participation. Organizationally, Jurnal TV forms part of Jurnal Trust Media Holding. The group has included Jurnal FM, Jurnal de Chișinău, the ECOnomist magazine and Reforma Art. This places the channel within a cross-media organization rather than as an isolated television outlet. The supplied references do not establish the channel's founder, current executives, ownership percentage, financial results or exact present-day distribution arrangements. Those details remain open for verification.

  • 2011

    Shift to general-interest programming

    [1]

    On 5 March, Jurnal TV changed from a primarily news-oriented concept to a broader generalist television format.

  • 2010

    On-air television launch

    [1]

    The service expanded from internet distribution to conventional television broadcasting.

  • 2009

    Internet launch

    [1]

    Jurnal TV began as an internet television project in Moldova, initially conceived as a dedicated news channel.

  • Experimental HD distribution

    [1]

    Jurnal TV HD began experimental distribution on Moldtelecom's IPTV platform and was presented as Moldova's first high-definition television channel.

Products and positioning

A Moldovan general-interest television channel combining news and public-affairs journalism with entertainment, local culture, lifestyle, satire and family programming.

  • Broadcast television · 2010

    Jurnal TV general television service

    The core Jurnal TV service is a Moldovan general-interest channel. Its schedule combines news journals, political and social discussions, entertainment formats, satire, lifestyle and family programming, films, series and children's animation. The service broadcasts mainly in Romanian and partly in Russian, reflecting the linguistic environment of its home market.

  • High-definition television

    Jurnal TV HD

    Jurnal TV HD is the channel's high-definition presentation and distribution service. It was introduced experimentally through Moldtelecom IPTV and used a 16:9 aspect ratio. The documented technical specification included Dolby Surround 5.1 audio for HD and stereo sound for the standard-definition service.

Marketing campaigns

  • 2011Moldova, eu chiar te iubesc!

    Moldova

    A social and cultural campaign launched on Moldova's Independence Day to promote national cultural values.

  • JurnalTVerde

    Moldova

    An environmental campaign involving presenters, public figures, local residents and green-space organizations in cleaning and improving parks and other public areas.

    Outcome. The initiative expanded beyond Chisinau to cities including Balti, Cahul, Ungheni and Orhei.

  • Poftă mare, Chișinău!

    Chisinau, Moldova

    A recurring public food event in which Jurnal TV presenters prepared traditional dishes associated with different countries and shared the food with participants during Chisinau Day activities.

  • La Cireșe

    Moldova

    A public cultural and food festival centered on cherries, pies, fruit, handicrafts and entertainment, organized as a large audience-facing Jurnal TV event.

  • Moș Crăciun există, Moș Crăciun ești tu!

    Moldova

    A Christmas appeal presenting charitable action as something ordinary people can undertake, supported by a Jurnal TV seasonal song.

  • Jurnal TV îți face curte!

    Moldova

    A community-reporting initiative that documented problems affecting apartment residents and forwarded cases to local authorities.

  • Bea cu minte!

    Moldova

    A public-awareness campaign addressing the social and personal consequences of excessive alcohol consumption.

  • Târgul Cadourilor Inutile — Fă-ți cadoul util!

    Chisinau, Moldova

    A public gift-exchange event encouraging visitors to trade unwanted presents so that otherwise unused items could become useful to someone else.

Sources2 sources

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