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Just Essentials by Asda

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Retailer / private label

Unclaimed

Asda's own brand offering affordable food and household essentials.

Last updated November 4, 2026

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Overview

Just Essentials by Asda is a private label brand launched by UK supermarket chain Asda in 2022, offering budget-friendly food and household items. It was introduced to help customers manage the cost of living crisis, with a range including fresh, frozen, and ambient groceries.

Products and positioning

Affordable and meeting basic needs

Recent events

  • Reported

    Asda announces Just Essentials budget range[1]

    Asda announced plans to launch Just Essentials by Asda, a new own-label budget range of more than 300 food and non-food products. Asda said it wanted to accelerate the rollout, which was initially planned for May through July.

Read more

Sources1 sources

  1. 1Asda宣布推出Just Essentials平价系列thegrocer.co.uk

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