Just For Kix
Retailer / private label
UnclaimedA U.S. dance company combining youth dance classes and camps with a dancewear catalog and private-label costume and apparel lines.
Last updated September 26, 2026
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Overview
Just For Kix is an American dance company that operates two connected sides of the dance world: youth dance instruction and dancewear retail. Based in Baxter, Minnesota, the company runs youth dance programs — classes, camps, intensives and team camps — across the United States, and it also sells dance costumes, dance shoes and dance clothes through its catalog and online store. Its official site states that it engages over 21,000 dancers at more than 200 locations nationwide, and its About page describes engaging over 20,000 youth at more than 200 locations, positioning it as a large-scale youth dance instruction network rather than a single studio. On the retail side, Just For Kix describes itself as a trusted leader in quality and affordability while never sacrificing style, offering trend-forward dance brands. It distributes over a million copies of the Just For Kix catalog each year, covering performance tops and bottoms, team warm-ups and dance shoes. The company highlights exclusive lines including Under Armour, Alexandra Collection and Luv Dance activewear, and it also operates a custom teamwear line called MoveU. Its own Alexandra Collection is presented as an exclusive source of dance and performance wear. The company was founded by Cindy and Steve Clough, who, according to the company's About page, started with an idea that allowed them to raise their children from home while working at the same time. The business grew out of a single ad in a local newspaper in the Brainerd, Minnesota area, and the phones soon rang off the hook as the small community united around the venture. That origin story ties the brand to a family-run, community-rooted model that expanded into a national dance instruction and dancewear operation. Beyond classes and retail, Just For Kix runs events that reinforce its community role. It hosts Together We Dance competitions, whose stated goal is "The Pursuit of Excellence," encouraging teams to be better than they were yesterday. It also offers a performance tour in which dancers perform in pre-game and half-time shows in front of large audiences, including over 60,000 ReliaQuest Bowl fans. These activities connect the instructional, retail and performance sides of the brand. Just For Kix is a private company. Its physical address is listed as 7842 College Rd., Baxter, MN 56425, and it maintains separate contact lines for dance class questions and for its catalog. The brand's identity rests on combining dance education with a dancewear retail business, serving dancers, teams and studios across the United States.
History
Just For Kix was founded by Cindy and Steve Clough. According to the company's About page, the business began with a single ad in a local newspaper, an idea that allowed the founders to raise their children from home while working at the same time. The response was immediate: phones rang off the hook, and the small community of Brainerd, Minnesota, united around a cause bigger than themselves. That community-rooted beginning grew into a national dance organization. Over more than 30 years, Just For Kix built a dual identity. On one side, it became a youth dance instruction provider, running classes, camps, intensives and team camps. Its official site states that it engages over 21,000 dancers at more than 200 locations nationwide, while its About page describes engaging over 20,000 youth at more than 200 locations. The programs emphasize teamwork, proven dance technique and confidence building. On the other side, Just For Kix became a dancewear retailer and catalog business. It distributes over a million copies of its catalog each year, offering performance tops and bottoms, team warm-ups and dance shoes. The company describes itself as a trusted leader in quality and affordability while never sacrificing style, and it carries exclusive lines including Under Armour, Alexandra Collection and Luv Dance activewear. Its own Alexandra Collection supplies dance and performance wear, and its MoveU line creates custom teamwear. The company also expanded into events and performance experiences. It hosts Together We Dance competitions under the goal of "The Pursuit of Excellence," and it runs a performance tour in which dancers perform in pre-game and half-time shows, including in front of over 60,000 ReliaQuest Bowl fans. These activities connect the instructional and retail sides of the brand with public performance. Just For Kix remains a private company headquartered in Baxter, Minnesota, at 7842 College Rd. It maintains separate contact lines for dance class questions and for its catalog, reflecting its two main customer relationships: dancers and their families, and dance teams and studios.
Cindy and Steve Clough found Just For Kix, starting from a single ad in a local newspaper in the Brainerd, Minnesota area.
Just For Kix grows into a youth dance instruction network engaging over 20,000 youth at more than 200 locations nationwide.
The company distributes over a million copies of the Just For Kix catalog each year.
Just For Kix hosts Together We Dance competitions with the goal of "The Pursuit of Excellence."
The company runs a performance tour with dancers performing in pre-game and half-time shows in front of over 60,000 ReliaQuest Bowl fans.
Products and positioning
A trusted leader in quality and affordability for dancewear, combined with a nationwide youth dance instruction and camp network.
Dance costumes
Latest trends in dance and performance wear, including the exclusive Alexandra Collection.
Dance shoes
Dance footwear offered through the Just For Kix catalog and store.
Dance clothes
Dance apparel for dancers, teams and studios.
Performance tops and bottoms
Performance wear included in the catalog.
Team warm-ups
Warm-up apparel for dance teams.
MoveU custom teamwear
Custom teamwear line designed to get teams noticed.
Alexandra Collection
Exclusive dance and performance wear line.
Luv Dance activewear
Exclusive activewear line.
Under Armour
Exclusive dance brand offered by Just For Kix.
Sources3 sources
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