JUST International AG
Corporate brand
UnclaimedSwiss family-run manufacturer of herbal personal care, cosmetics and household products, based in Walzenhausen and active internationally since 1930.
Last updated September 28, 2026
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Overview
JUST International AG, commonly known as Just Schweiz, is a Swiss manufacturer of household, body-care and cosmetic products based on plants and herbs. It is headquartered in Walzenhausen in the canton of Appenzell Ausserrhoden and has been family-owned since its founding. The company was established in 1930 by Ulrich Jüstrich, who had previously worked as a brush salesman in Argentina and Switzerland. Production of its own brushes began in 1932 in the family's former embroidery factory, and from 1941 the company developed and manufactured cosmetic products under the JUST brand. Over the decades JUST became known in Switzerland for its door-to-door sales representatives, and it expanded internationally, notably to Argentina, where a sales organisation was set up in 1936 and where the only production site outside Switzerland has existed since 1995. JUST develops and produces products for health, beauty and well-being, including items with herbal extracts and essential oils. Its range covers bath additives, hair care, foot care, anti-aging skin care, herbal sprays and massage products. The official website highlights bestsellers such as Eucasol herbal spray, VITAL JUST 24h Cream, mulberry-liquorice herbal cream and Herbal Active Fluid massage roll-on. The company combines traditional knowledge of Appenzell medicinal plants with modern science and emphasises Swiss quality and personal advice. It holds ISO 9001:2015 quality management, ISO 14001:2015 environmental management and ISO 22716:2007 cosmetic good manufacturing practice certifications. Leadership passed to the third generation in 2002, when Hansueli and Marcel Jüstrich took over the management of the company. JUST remains a private, family-controlled business with a strong direct-sales heritage and a portfolio rooted in herbal and natural cosmetics.
History
JUST International AG was founded in 1930 by Ulrich Jüstrich in Walzenhausen, Switzerland. Jüstrich had emigrated to Argentina in 1923 and worked in Buenos Aires as a salesman for an American brush factory from 1927; between 1928 and 1930 he was the company's chief representative in Switzerland. After founding his own firm, he began producing his own brushes in 1932 in his father's former embroidery factory. These products were sold through sales advisers, establishing a direct-sales model that would long characterise the company. In 1936, Ulrich's brother Emil set up a sales organisation in Argentina, beginning the company's international expansion. Argentina remains significant: since 1995 it has hosted the only production site outside Switzerland. From 1941, Jüstrich began developing and manufacturing cosmetic products under the JUST brand. Bath additives, hair care and foot care products followed. Over many years, JUST was also well known in Switzerland for its door-to-door representatives. In 1956, Ernst Jüstrich, then 24 years old, joined his father's company. In 2002, Hansueli and Marcel Jüstrich took over the management of the company in the third generation. Today JUST develops and produces products for health, beauty and well-being, including products with herbal extracts and essential oils. The company describes itself as bringing the natural well-being of Walzenhausen to customers' homes for more than 95 years, combining comprehensive expertise in traditional Appenzell medicinal plants with modern science. It emphasises personal advice from person to person and Swiss quality. Its quality and environmental credentials include ISO 9001:2015 quality management, ISO 14001:2015 environmental management and ISO 22716:2007 cosmetic good manufacturing practice (GMP).
- 2002
Hansueli and Marcel Jüstrich take over management in the third generation.
- 1995
The only production site outside Switzerland is established in Argentina.
- 1956
Ernst Jüstrich, aged 24, joins the family company.
- 1941
Development and manufacture of cosmetic products under the JUST brand begins.
- 1936
Ulrich's brother Emil establishes a sales organisation in Argentina.
- 1932
Production of own brushes begins in the father's former embroidery factory.
- 1930
Company founded by Ulrich Jüstrich in Walzenhausen, Switzerland.
Products and positioning
Natural Swiss herbal personal care and cosmetics, combining traditional Appenzell medicinal plant knowledge with modern science and personal advice.
Eucasol Kräuterspray
Herbal spray for free breathing, priced at CHF 31.50 on the official site.
VITAL JUST 24h Cream
Firming anti-aging care, priced at CHF 74.90 on the official site.
Maulbeere-Süssholz Kräutercreme
Herbal cream that reduces age and pigment spots, priced at CHF 37.50.
Herbal Active Fluid Massage Roll-on
Targeted relaxation for stressed muscles, priced at CHF 22.50.
Just Vita +energy
Product for more vitality and energy.
Just Vita +relax
Product for more recovery at night.
Vital Just Anti-Aging-Set
Set for firm, smooth skin.
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