Just Sunnies

Just Sunnies is an Australian online retailer focused on sunglasses and related eyewear. Founded in 2007 by Jason Rose, the business was established after Rose left the sunglass retail operation Bright Eyes Sunglasses, where he had begun working in the industry in 2003 under the mentorship of Ralph Edwards and Geoff Harbert. Bright Eyes was acquired by Oakley in 2007 and later became part of Luxottica; Rose subsequently pursued an online retail model rather than continuing within that ownership structure. The retailer offers sunglasses from a broad group of international and local manufacturers and brands. Its range has included products associated with Luxottica, Safilo, Marchon, Kering, and Sunshades, as well as consumer-facing brands such as Ray-Ban, Prada, Oakley, Maui Jim, and Gucci. The assortment also includes Australian eyewear labels, giving the business a combination of internationally recognised fashion and optical brands and locally developed products. As a retailer rather than a single-product manufacturer, Just Sunnies’ identity is centred on selection, online convenience, brand access, and eyewear customisation. A notable expansion came in June 2023, when Just Sunnies launched an optical branch of its business. The service enabled customers to add prescription lenses to approximately 6,000 pairs of sunglasses and glasses. The company has also worked with brands on prescription-sunglass configurations, allowing shoppers to select branded lens options and lens technologies while ordering through the website. This broadened the proposition from fashion-oriented sunglass retail into prescription eyewear and digitally supported optical services. Just Sunnies has received recognition through Australian retail and business award nominations. It was nominated for a Gold Coast Business Excellence Award in 2022, for best email marketing in the 2021 All-Star Bash nominations, and for the Technology Champion category at the 2023 Online Retailer ORIAS awards. It was also nominated for Innovation Retailer of the Year at the 2023 National Retail Awards. These nominations indicate an emphasis on e-commerce, customer communication, and technology-enabled retail, although they do not establish that the company won those awards. The available reference material does not identify a public parent company, listed status, corporate owner, headquarters address, or current executive team beyond the founder information. Just Sunnies is therefore best characterised as an active, privately held online eyewear retailer whose main development has been the addition of prescription and optical capabilities to an established sunglasses assortment.

Jason Rose entered the sunglass industry on June 16, 2003, when he began working with Bright Eyes Sunglasses. He worked under the mentorship of Ralph Edwards and Geoff Harbert, gaining experience in a specialist sunglasses retail environment. In 2007, Bright Eyes was acquired by Oakley and subsequently became part of Luxottica. Around this transition, Rose left the business and pursued the opportunity he saw in online sunglass retail. Rose founded Just Sunnies in 2007. The company developed as an online retailer rather than as a proprietary eyewear manufacturer, offering customers access to sunglasses from a range of international and Australian brands. Its assortment has included products connected with major eyewear groups and suppliers such as Luxottica, Safilo, Marchon, Kering, and Sunshades. Consumer brands identified in the available material include Ray-Ban, Prada, Oakley, Maui Jim, and Gucci, alongside local Australian labels. The retailer’s operating model has combined multi-brand selection with online purchasing and product customisation. In particular, Just Sunnies has collaborated with brands on prescription sunglasses, enabling customers to choose branded lens options and technologies while ordering through its website. This approach extended the business beyond the sale of ready-made fashion sunglasses and positioned it closer to the optical and prescription market. In June 2023, Just Sunnies launched its Optical branch. The new service allowed prescription lenses to be added to roughly 6,000 pairs of sunglasses and glasses. The launch represented a significant broadening of the retailer’s offer, linking the convenience of e-commerce with prescription eyewear and a larger frame-and-lens selection. The company’s later public profile has included several Australian business and retail award nominations. It was nominated for best email marketing in the 2021 All-Star Bash nominations and for a Gold Coast Business Excellence Award in 2022. In 2023, it received nominations for Technology Champion at the Online Retailer ORIAS awards and Innovation Retailer of the Year at the National Retail Awards. The available material does not establish whether these nominations resulted in wins. Publicly available reference information identifies Jason Rose as founder but does not provide a complete current leadership roster, a confirmed headquarters address, ownership structure, financial results, or listing information. On the available evidence, Just Sunnies remains an active Australian online eyewear retailer with a business model built around branded sunglasses, local and international supplier relationships, prescription customisation, and optical expansion.

• 2023

  Optical branch launches

  [1]Just Sunniesen.wikipedia.org

  Just Sunnies launched an Optical branch offering prescription options across approximately 6,000 pairs of sunglasses and glasses.

• 2023

  Retail innovation and technology nominations

  [1]Just Sunniesen.wikipedia.org

  Just Sunnies was nominated for Technology Champion at the Online Retailer ORIAS awards and Innovation Retailer of the Year at the National Retail Awards.

• 2022

  Gold Coast business award nomination

  [1]Just Sunniesen.wikipedia.org

  The company was nominated for a Gold Coast Business Excellence Award.

• 2021

  Email marketing nomination

  [1]Just Sunniesen.wikipedia.org

  Just Sunnies was nominated for best email marketing in the All-Star Bash nominations.

• 2007

  Just Sunnies is founded

  [1]Just Sunniesen.wikipedia.org

  Jason Rose founded Just Sunnies after leaving Bright Eyes Sunglasses and moving into online sunglass retail.

• 2003

  Jason Rose enters the sunglass industry

  [1]Just Sunniesen.wikipedia.org

  Jason Rose began his career with Bright Eyes Sunglasses on June 16, 2003, working under Ralph Edwards and Geoff Harbert.

An online, multi-brand eyewear retailer combining access to international and Australian sunglasses brands with prescription customisation and technology-enabled optical services.

• Sunglasses retail · 2007

  Multi-brand sunglasses

  The company’s core assortment consists of sunglasses from multiple international and Australian brands. The referenced range includes fashion, lifestyle, and performance-oriented labels such as Ray-Ban, Prada, Oakley, Maui Jim, and Gucci, with supply relationships associated with major eyewear groups including Luxottica, Safilo, Marchon, Kering, and Sunshades.

• Optical retail · 2023

  Prescription eyewear

  The Optical branch extends Just Sunnies into prescription glasses and prescription sunglasses. Customers can add prescription lenses to a large selection of frames, reported as approximately 6,000 pairs of sunglasses and glasses when the service launched in 2023.

• Lens customisation

  Customised branded lenses

  Just Sunnies has worked with brands to support prescription sunglass configurations using signature lenses and different branded lens technologies. The offering allows customers to combine selected frames with lens options through the retailer’s online ordering experience.

• 2023

  Expansion into optical and prescription eyewearStrategy

  Background

  Just Sunnies had established itself as an online sunglasses retailer and had also supported branded prescription-sunglass customisation.

  Action taken

  The company launched an Optical branch in June 2023, enabling prescription lenses to be added to approximately 6,000 pairs of sunglasses and glasses.

  Aftermath

  The move broadened the business from sunglasses retail into prescription eyewear and digitally enabled optical services. No subsequent financial results or operating metrics are identified in the available material.

  Source

1. 1Just Sunniesen.wikipedia.org