Just Wingin' it

Just Wingin' it is an Icelandic chicken-wing restaurant brand and chain. It was established in 2020 by former basketball players Justin Shouse and Lýður Vignisson, initially operating as a food truck. The founders developed the concept around chicken wings served in a casual, mobile food-service format rather than beginning with a permanent restaurant site. The brand first operated at Ásgarður in Garðabær, a municipality near Reykjavík. It later participated in Reykjavík Street Food, moving between locations in and around the capital as part of that street-food operation. This early period gave Just Wingin' it a flexible presence and allowed the business to build visibility without being tied immediately to a single fixed restaurant. In 2021, the brand moved into a permanent restaurant location at Litlatún in Garðabær. This represented a transition from its original food-truck model to a more established restaurant format. The company expanded its physical footprint again in 2022, opening a second location at Snorrabraut in Reykjavík. These openings established a presence in both Garðabær and Reykjavík, the principal urban market associated with the brand. The available reference material identifies Just Wingin' it specifically as a chicken-wing restaurant chain. It does not provide a detailed account of the menu, ownership structure, financial performance, staffing, franchising model, delivery partnerships, or international expansion. Accordingly, the brand is best characterized as a locally focused Icelandic food-service business with roots in the country’s street-food scene and a subsequent move into fixed restaurant locations. Its name, founding story, and progression from food truck to restaurants are central elements of its public identity.

Just Wingin' it was founded in Iceland in 2020 by former basketball players Justin Shouse and Lýður Vignisson. The venture began as a food truck, giving the founders a relatively flexible way to introduce a chicken-wing-focused food concept to customers. Its first reported operating base was Ásgarður in Garðabær. During its early development, Just Wingin' it also operated through Reykjavík Street Food. Rather than remaining at one permanent address, the brand moved around different locations in Reykjavík as part of that street-food setting. This phase placed the business within Reykjavík’s mobile and informal food-service environment and preceded its development into a conventional restaurant chain. The first major physical expansion came in 2021, when Just Wingin' it opened a restaurant at Litlatún in Garðabær. The opening marked a change in operating model: the brand retained its chicken-wing identity while establishing a fixed venue in the municipality where it had originally operated. A second restaurant followed in 2022 at Snorrabraut in Reykjavík. The documented history therefore describes three principal stages: the launch of a food truck in 2020, participation in Reykjavík Street Food while moving among locations in the capital area, and the opening of permanent restaurants in Garðabær in 2021 and Reykjavík in 2022. The available sources do not establish further expansion, an international presence, a parent company, or detailed corporate and financial information. Its known footprint remains Icelandic, centered on the Reykjavík metropolitan area.

• 2022

  Second restaurant in Reykjavík

  [1]Just Wingin' iten.wikipedia.org

  The chain opened another restaurant at Snorrabraut in Reykjavík.

• 2021

  First permanent restaurant

  [1]Just Wingin' iten.wikipedia.org

  Just Wingin' it opened a restaurant at Litlatún in Garðabær.

• 2020

  Founded as a food truck

  [1]Just Wingin' iten.wikipedia.org

  Former basketball players Justin Shouse and Lýður Vignisson founded Just Wingin' it as a chicken-wing food truck in Iceland.

• 2020

  Initial operation in Garðabær

  [1]Just Wingin' iten.wikipedia.org

  The food truck initially operated at Ásgarður in Garðabær.

• 2020

  Participation in Reykjavík Street Food

  [1]Just Wingin' iten.wikipedia.org

  The brand moved among locations in Reykjavík while operating as part of Reykjavík Street Food.

A casual Icelandic chicken-wing restaurant brand that developed from a food-truck and street-food concept into fixed locations in Garðabær and Reykjavík.

• Restaurant food · 2020

  Chicken wings

  Chicken wings are the defining product associated with Just Wingin' it. The available reference identifies the business as a chicken-wing restaurant but does not document specific flavors, portion formats, side dishes, sauces, beverages, or other menu details.

• 2022

  Expansion to a second restaurantStrategy

  Background

  Following the opening in Garðabær, Just Wingin' it expanded its fixed-location footprint within the Reykjavík area.

  Action taken

  The chain opened another restaurant at Snorrabraut in Reykjavík.

  Aftermath

  The expansion gave the brand a second documented permanent location in Iceland.

  Source

• 2021

  Transition from mobile food service to a permanent restaurantStrategy

  Background

  After beginning as a food truck and operating through Reykjavík Street Food, Just Wingin' it established a fixed restaurant presence.

  Action taken

  The brand opened a restaurant at Litlatún in Garðabær.

  Aftermath

  The opening marked the brand's move into permanent restaurant operations.

  Source

1. 1Just Wingin' iten.wikipedia.org