JustCo

JustCo is a Singaporean flexible-workspace company that develops and operates coworking and serviced-office centres for individuals, start-ups, established companies, and large corporate occupiers. Founded in 2011 by property developer and businessman Kong Wan Sing with Liu Lu and Kong Wan Long, the company emerged in response to growing demand for more adaptable alternatives to conventional leased offices. Its model is based on taking substantial portions of office buildings, redesigning them as managed work environments, and offering memberships, private offices, meeting facilities, event areas, shared amenities, and related workplace services. The company’s customer base differs from the narrow start-up and freelancer focus associated with some coworking operators. Large corporations account for more than half of its clients, while smaller companies and independent professionals use the network for flexible offices, meeting rooms, community facilities, and short-term workspace access. Centres generally combine private offices with shared lounges, event spaces, meeting rooms, cafés, and technology-enabled booking systems. Members can use the JustCo application to reserve workspaces and resources and, subject to availability and membership terms, access JustCo locations in different markets. JustCo first established its business in Singapore and was described as Asia’s largest coworking-space operator by 2015, when it adopted the JustCo name. Its international expansion accelerated in 2018. The company opened four centres in Bangkok following an investment by Thai property developer Sansiri and expanded into Indonesia during the same period. Further development in Taiwan, Australia, and South Korea was supported by investments associated with Singaporean sovereign wealth fund GIC and Frasers Property. In Seoul, the company leased an entire 16-storey tower in the Gangnam district, its largest leased property at that point and a step toward operating substantial single-building locations. JustCo also developed partnership-based and technology-oriented offerings. In Singapore it created the Verizon Innovation Community with Verizon Communications as a curated environment for digital and technology businesses. In 2019, it established JustCo Labs, a start-up incubation programme developed with Trive Ventures. A partnership with Japanese construction and real-estate company Daito Trust was announced in December 2019 to support office-space development in Japan. By April 2020, JustCo reported servicing 1,400 companies in Singapore through 19 locations and operating 42 centres across Asia and Australia. The COVID-19 period encouraged the company to broaden the way its spaces could be accessed and managed. In 2020, it opened centres at OCBC Centre East and The Centrepoint in Singapore. The Centrepoint location introduced pay-per-minute workspace access for members of the public, while the company also launched JustCo Campus with NewCampus for networking and workshops. Later in 2020, JustCo introduced its Digital Future of Work Platform, allowing users to book JustCo space and selected shared-office locations outside its own network. The platform incorporated SixSense artificial intelligence to provide information about office traffic and crowding, supporting workplace planning and distancing requirements. In 2024, JustCo launched The Collective, a luxury coworking concept, with its first site at GranTokyo South Tower in Tokyo. In 2025, it introduced The Boring Office, described as a digital-first flexible-workspace concept in Singapore. As of October 2025, the company operated coworking centres across the Asia-Pacific region. Its overall positioning combines corporate-grade managed offices, a regional network, real-estate partnerships, community programming, and digital tools intended to make office use more flexible.

JustCo was established in Singapore in 2011 by property developer and businessman Kong Wan Sing, together with Liu Lu and Kong Wan Long. Kong had previously founded a finance firm in Boston in 1998 after graduating from New York University’s Stern School of Business. He later worked in the real-estate arm of the Malaysia-based Sing Long Group, a family-owned business, and subsequently moved to Singapore, where he worked for Mapletree Investments before creating JustCo. The company was formed during a period when businesses were seeking more flexible approaches to office occupancy. Its operating model involved leasing significant areas of office buildings, redesigning them into shared workplace environments, and subletting or licensing offices and workspaces to companies and individuals. Rather than concentrating only on freelancers and early-stage start-ups, JustCo developed a strong corporate orientation. Its centres combined private offices and team areas with shared lounges, meeting rooms, event facilities, cafés, and other common amenities. By 2015, JustCo was described as the largest coworking-space operator in Asia and adopted the JustCo name. The company subsequently moved beyond Singapore. In 2018 it entered Thailand, opening four Bangkok coworking centres after receiving investment from Sansiri, a Thai property developer. It also expanded into Indonesia during 2018. Development in Taiwan, Australia, and South Korea was supported by investments associated with GIC and Frasers Property. In Seoul, JustCo opened a 16-storey tower in Gangnam, its fourth Korean property at the time. The building was significant because JustCo leased the entire tower, rather than occupying only part of a conventional office development. JustCo’s growth was accompanied by partnerships intended to create specialized communities and new business services. In Singapore, it opened the Verizon Innovation Community with Verizon Communications as a curated location for digital and technology companies. In 2019, it launched JustCo Labs with Trive Ventures as a start-up incubation programme. In December of that year, it announced a partnership with Daito Trust, a Japanese construction and real-estate company, to develop office spaces in Japan. The company’s reported scale increased before and during the early COVID-19 period. By April 2020, it serviced 1,400 companies in Singapore through 19 locations and reported 42 centres across Asia and Australia. During 2020, it opened additional Singapore locations at OCBC Centre East and The Centrepoint. The Centrepoint site introduced pay-per-minute workspace access for members of the public, extending the company’s offer beyond conventional memberships and longer-term office arrangements. JustCo also invested in digital tools and workplace programming. Its app enabled members to access locations, book workspaces, and reserve resources. In June 2020, the company partnered with NewCampus to create JustCo Campus, a networking and workshop service. Later that year, it launched the Digital Future of Work Platform, which allowed users to book space in JustCo centres as well as selected shared offices outside the company’s own network. The platform incorporated SixSense artificial intelligence to show real-time information about workspace traffic and crowding, an especially relevant function during a period of social-distancing concerns. In 2024, JustCo broadened its brand portfolio by launching The Collective, a luxury coworking concept. Its first location opened at GranTokyo South Tower in Tokyo. In 2025, the company introduced The Boring Office, a digital-first flexible-workspace concept in Singapore. As of October 2025, JustCo operated coworking centres across the Asia-Pacific region. Its development reflects a progression from a Singapore coworking operator to a regional workplace platform combining leased and managed offices, corporate services, community initiatives, specialized concepts, and digital access tools.

• 2025

  The Boring Office launches

  [1]JustCoen.wikipedia.org

  JustCo introduced a digital-first flexible-workspace concept in Singapore.

• 2024

  The Collective launches in Tokyo

  [1]JustCoen.wikipedia.org

  JustCo introduced its luxury coworking brand at GranTokyo South Tower.

• 2020

  Singapore network reaches 19 locations

  [1]JustCoen.wikipedia.org

  JustCo reported servicing 1,400 Singapore companies across 19 locations and operating 42 centres across Asia and Australia.

• 2020

  Digital Future of Work Platform launches

  [1]JustCoen.wikipedia.org

  JustCo launched a platform for booking its own and selected external shared-office spaces, incorporating SixSense traffic monitoring.

• 2019

  JustCo Labs is created

  [1]JustCoen.wikipedia.org

  JustCo and Trive Ventures developed a start-up incubation programme.

• 2019

  Japan development partnership

  [1]JustCoen.wikipedia.org

  JustCo partnered with Daito Trust to develop office spaces in Japan.

• 2018

  International expansion accelerates

  [1]JustCoen.wikipedia.org

  JustCo entered Thailand and Indonesia and expanded development activity in other Asia-Pacific markets.

• 2018

  JustCo leases an entire Seoul tower

  [1]JustCoen.wikipedia.org

  The company opened a 16-storey Gangnam property, its largest leased site at that time and its first entire-building lease.

• 2015

  JustCo becomes Asia’s largest coworking operator

  [1]JustCoen.wikipedia.org

  The company was described as the largest coworking-space operator in Asia and adopted the JustCo name.

• 2011

  JustCo is founded in Singapore

  [1]JustCoen.wikipedia.org

  Kong Wan Sing, Liu Lu, and Kong Wan Long founded the flexible-workspace company in Singapore.

A corporate-oriented Asia-Pacific flexible-workspace provider combining coworking, serviced offices, managed premises, community programming, and digital workplace access. JustCo emphasizes enterprise customers and professionally managed office environments alongside services for start-ups, independent professionals, and the public.

• Coworking and serviced offices · 2011

  JustCo coworking centres

  The core JustCo network consists of professionally managed coworking and serviced-office locations. Centres typically include private offices, team spaces, hot desks or shared work areas, meeting rooms, event facilities, lounges, cafés, and other communal amenities. The locations are designed for companies that need flexible occupancy as well as individuals and smaller businesses seeking workspace without taking a conventional long-term office lease.

• Digital workspace access

  JustCo app

  The JustCo app supports the company’s regional membership model by allowing users to access eligible offices, book workspaces, and reserve meeting rooms or other resources. It connects the physical network with digital account and reservation functions, making the company’s centres usable as a distributed workplace rather than as isolated individual locations.

• Start-up incubation · 2019

  JustCo Labs

  JustCo Labs is a start-up incubation programme developed with Trive Ventures. It extends JustCo’s role beyond supplying office space by providing a structured environment for early-stage companies and connecting workspace operations with entrepreneurship and business-development activities.

• Networking and workshops · 2020

  JustCo Campus

  JustCo Campus was developed with NewCampus as a business networking and workshop service. The offering uses JustCo’s workplace communities as a setting for learning, professional connections, and events, broadening the company’s proposition from physical office access to programming and member engagement.

• Flexible-workspace technology · 2020

  Digital Future of Work Platform

  This platform allows users to book workspace in JustCo centres and in selected shared-office locations outside the company’s own operating network. Its SixSense artificial-intelligence feature monitors office traffic and provides information about crowding, helping users identify available environments and plan workplace use.

• Luxury coworking · 2024

  The Collective

  The Collective is a luxury coworking brand launched by JustCo. Its inaugural site opened at GranTokyo South Tower in Tokyo in 2024, representing an attempt to address premium flexible-office demand through a distinct concept within the wider JustCo portfolio.

• Digital-first flexible workspace · 2025

  The Boring Office

  The Boring Office is a digital-first flexible-workspace concept introduced by JustCo in Singapore in 2025. Available reference material identifies the concept and its digital orientation but does not provide further verified detail about its locations, pricing, or operating model.

• 2025

  Introduce The Boring OfficeProduct launch

  Background

  JustCo continued experimenting with differentiated workplace formats and digital-first access.

  Action taken

  The company introduced The Boring Office in Singapore as a digital-first flexible-workspace concept.

  Aftermath

  The concept added to JustCo's portfolio, but further verified details about its operations have not yet been provided.

  Source

• 2024

  Enter the luxury coworking segmentStrategy

  Background

  JustCo continued to diversify its workplace concepts beyond its standard coworking format.

  Action taken

  It launched The Collective, a luxury coworking brand, with its first location at GranTokyo South Tower in Tokyo.

  Aftermath

  The launch created a premium sub-brand within JustCo’s flexible-workspace portfolio.

  Source

• 2020

  Broaden workspace access through digital and pay-per-use servicesProduct launch

  Background

  Changing workplace patterns during the COVID-19 period increased interest in flexible access, remote booking, and visibility into office density.

  Action taken

  JustCo introduced pay-per-minute access at The Centrepoint, launched JustCo Campus with NewCampus, and released the Digital Future of Work Platform with SixSense traffic information.

  Aftermath

  The company positioned its network as a more flexible, digitally managed workplace platform.

  Source

• 2019

  Create specialized community and incubation servicesOther

  Background

  JustCo sought to complement office leasing with services for technology companies and start-ups.

  Action taken

  It developed the Verizon Innovation Community in Singapore with Verizon Communications and created JustCo Labs with Trive Ventures.

  Aftermath

  The initiatives expanded JustCo’s role into curated business communities and start-up support.

  Source

• 2018

  Accelerate Asia-Pacific expansion through property partnershipsStrategy

  Background

  Demand for flexible workspaces and access to property and investment partners created opportunities to expand beyond Singapore.

  Action taken

  JustCo entered Thailand and Indonesia and pursued expansion in Taiwan, Australia, and South Korea with support associated with Sansiri, GIC, and Frasers Property.

  Aftermath

  The company built a broader Asia-Pacific footprint and increased the scale of its leased workplace portfolio.

  Source

• 2015

  Adopt the JustCo name and scale the Asian coworking modelStrategy

  Background

  After establishing a Singapore base and expanding its coworking operations, the company was described as Asia’s largest coworking operator by 2015.

  Action taken

  The business used the JustCo name and continued developing a regional network rather than remaining a single-market operator.

  Aftermath

  The naming and expansion decision preceded later market entries and partnerships across Asia-Pacific.

  Source

1. 1JustCoen.wikipedia.org
2. 2JustCo official websitejustcoglobal.com