Justifay

Justifay is a Spanish music-streaming platform that presents itself as the first music-streaming community with an ethical royalty-distribution model. Its stated mission, expressed in its own tagline "por un reparto justo y transparente" (for fair and transparent distribution), is to give artists and listeners a more equitable alternative to conventional streaming services. Rather than concentrating subscription revenue in a central pool divided by aggregate plays, Justifay distributes each subscriber's monthly fee according to the artists that subscriber actually listened to, and it also allows a fixed portion of a subscription to be directed to a group chosen by the user. The platform is organized as a cooperative. Both artists and listeners can become members (socios) of the cooperative and thereby take part in decisions about its future development. This cooperative structure is central to the brand's identity: it is not simply a streaming app but a community-owned music ecosystem. For artists, Justifay advertises real-time information about listens and sales, the ability to upload music directly or through a digital aggregator, a personal page for selling merchandise, tickets and records, crowdfunding for recording albums or financing concerts, non-exclusivity (music can remain on other platforms), direct donations from listeners, and acceptance regardless of whether the artist has a record contract. For listeners, it offers transparency about how their monthly fee was distributed among the artists they listened to, the ability to send a fixed amount of their subscription directly to a chosen group, direct donations to favorite artists, participation in crowdfunding campaigns, cooperative membership, and the ability to buy products and tickets through the platform. Listeners can also propose the organization of concerts in their city. Justifay is a relatively small, independent initiative rather than a major label-backed service. It is positioned in the Spanish-language market and communicates primarily in Spanish. Its website invites users to join the community and subscribe to a newsletter for updates. Because it is a cooperative, ownership is not held by a conventional corporate parent; instead it is intended to be shared among its members. Public information about the exact founding date, founders, headquarters and financial details is limited, and the brand remains a niche, mission-driven player in the streaming sector.

Justifay emerged as a Spanish-language initiative to build what it describes as the first music-streaming community with an ethical royalty model. Its founding premise is that conventional streaming platforms distribute revenue in ways that disadvantage most artists, and that a fairer system can be built by tying each subscriber's payment directly to the artists that subscriber actually listens to. The platform is structured as a cooperative. From the outset, its model has been to let both artists and listeners become members (socios) with a say in how the cooperative develops. This distinguishes Justifay from investor-owned streaming services: the community is intended to own and steer the project. Justifay's public communication has focused on two audiences. For artists, it promotes real-time listening and sales data, direct or aggregator-based uploads, personal sales pages for merchandise, tickets and records, crowdfunding for albums and concerts, non-exclusivity, direct donations, openness to unsigned acts, and cooperative membership. For listeners, it promotes transparency about how each monthly fee is split among the artists they heard, the option to route a fixed amount of the subscription to a chosen group, direct donations, participation in crowdfunding, cooperative membership, and in-platform purchases of products and tickets, as well as the ability to propose concerts in their own city. The brand operates primarily in Spanish and targets the Spanish-speaking market. It invites users to join the community and to subscribe to a newsletter for updates on each step the Justifay community takes. Detailed public information about its founding date, founders, headquarters and finances is scarce, and it remains a small, mission-driven alternative in the streaming landscape rather than a mass-market service.

A cooperative, community-owned music-streaming platform offering fair and transparent royalty distribution as an alternative to conventional streaming services.

• Music streaming subscription with ethical royalty split

  Each subscriber's monthly fee is distributed among the artists that subscriber listened to, with a fixed portion optionally directed to a chosen group.

• Artist direct upload and aggregator upload

  Artists can upload music directly or through a digital aggregator, with real-time listening and sales data.

• Crowdfunding for albums and concerts

  Artists can raise funds for recording albums or financing concerts; listeners can participate in campaigns.

• Direct donations from listeners to artists

  Listeners can make direct donations to their favorite artists.

• Merchandise, ticket and record sales pages

  Artists get a page to sell products, tickets and records; listeners can buy them through the platform.

• Cooperative membership

  Artists and listeners can become members (socios) and decide on the cooperative's future development.

1. 1Justifay – Por un reparto Justo y Transparentejustifay.com
2. 2justifay – Wikidatawikidata.org