JustPark

JustPark is a United Kingdom-based parking technology and reservation platform. It connects drivers seeking parking with a range of supply, including privately owned driveways, residential spaces, commercial car parks, public-sector parking facilities, and spaces operated by hotels or property businesses. Customers can search for parking, reserve a space in advance, and pay digitally through the company’s website or mobile application. The business was founded in London in September 2006 by Anthony Eskinazi after he experienced difficulty finding parking while attending a baseball game in San Francisco. It initially operated under the name ParkatmyHouse, reflecting its early focus on enabling property owners to make use of underused driveways and other spare parking capacity. This peer-to-peer model placed JustPark within the wider sharing-economy movement, but the company subsequently broadened its activities beyond individual space owners and drivers. The company launched a beta version of its website in the United States in January 2012. By 2013, its service was reported to have more than 2.5 million drivers and approximately 45,000 space owners in the United Kingdom. In 2014, ParkatmyHouse changed its name to JustPark, a rebranding that accompanied a wider effort to present the company as a general-purpose parking platform rather than only a driveway-sharing service. The same year, it received further investment from Index Ventures. JustPark’s funding history includes investment from BMW i Ventures, the venture-capital arm of BMW, in 2011. In 2015, the company used the UK equity-crowdfunding platform Crowdcube to seek £1 million. The campaign reached its target within four days and ultimately raised £3.7 million after attracting additional investors. That year, JustPark also won Virgin Media Business’s Pitch to Rich, also known as #VOOM, competition. Its product scope has expanded through cashless-payment tools, digital pay-on-foot equipment, predictive availability functions, and parking-management services for organizations. The platform has been used by local authorities as a mobile-payments provider, with the cited reference material identifying Wrexham County Borough Council and Cornwall Council among its public-sector relationships. JustPark has also supplied parking technology to hotels and property-sector businesses, including organizations identified in the reference material as Marriott, Hilton, Savills, and JLL. The company has received recognition in the parking and small-business sectors. It won the Parking Futures category at the British Parking Awards and the Guardian Small Business Showcase Award for Innovation in Funding in 2017. In 2018, it received a British Parking Award for Innovation for its Predictive Availability tool. The same year, the company reported that its app ranked first in Apple’s App Store and Google Play search results for the term “parking.” JustPark’s positioning is therefore based on convenience, digital discovery, advance reservation, and more efficient use of existing parking capacity. It serves both consumer and institutional needs: drivers obtain a way to locate and pay for parking, while space owners, operators, businesses, hotels, and local authorities gain tools to monetize, manage, or digitize parking supply. The available reference material does not establish a current ownership structure, exact present-day geographic footprint, or current executive roster beyond the historical leadership changes documented below.

JustPark was established in London in September 2006 by Anthony Eskinazi. The initial idea followed Eskinazi’s difficulty finding a parking space while attending a baseball game in San Francisco. The business began as ParkatmyHouse, a marketplace intended to help owners of driveways and other underused private spaces make them available to drivers. This early model resembled other sharing-economy services because it matched unused private assets with people seeking temporary access. The company attracted outside investment in July 2011 from BMW i Ventures, the venture-capital arm associated with BMW. In January 2012, it launched a beta version of its website in the United States. The business nevertheless remained strongly associated with the UK market. By 2013, the service was reported to have more than 2.5 million drivers and 45,000 space owners across the United Kingdom. A major identity change occurred in 2014, when ParkatmyHouse was renamed JustPark. The new name reflected the company’s broadening proposition: rather than focusing only on residential driveway sharing, it sought to operate as a wider platform for locating, reserving, and paying for parking. JustPark received further funding from Index Ventures in December 2014 and was identified by Management Today as one of five British startups that had come of age during that year. In February 2015, JustPark ran an equity-crowdfunding campaign on Crowdcube. It initially sought £1 million, reached that amount within four days, and ultimately raised £3.7 million. The campaign was notable for the scale of its investor participation and gave the company a further source of growth capital. In the same year, JustPark won Virgin Media Business’s Pitch to Rich competition, also known as #VOOM. In November 2015, founder Anthony Eskinazi became chief executive, replacing Alex Stephany, who had held the position since December 2012. During the second half of the 2010s, JustPark expanded beyond a straightforward peer-to-peer marketplace. The company developed cashless-payment capabilities and digital pay-on-foot machines, enabling it to work with local authorities and parking operators. The cited material names Wrexham County Borough Council and Cornwall Council as local-authority customers for mobile parking payments and states that JustPark partnered with 14 local authorities as of 2018. The company also supplied parking technology to more than 300 hotels, including Marriott and Hilton, and worked with property-sector businesses identified as Savills and JLL. Awards provided external recognition of this development. In 2017, JustPark won the Parking Futures category at the British Parking Awards and the Guardian Small Business Showcase Award for Innovation in Funding. In 2018, its Predictive Availability tool won the Innovation category at the British Parking Awards. The company also reported that its app had become the leading result in both Apple’s App Store and Google Play for the search term “parking” in 2018. The available sources describe JustPark as an active London-headquartered technology platform, but do not provide a complete current ownership structure, current leadership list, or detailed post-2018 operating statistics. Its documented evolution is from a private-space-sharing service into a broader parking marketplace and infrastructure-software provider serving drivers, space owners, commercial operators, hotels, businesses, and public authorities.

• 2018

  Predictive Availability receives award

  [1]JustParken.wikipedia.org

  The company’s Predictive Availability tool won the Innovation category at the British Parking Awards.

• 2017

  Parking and funding innovation awards

  [1]JustParken.wikipedia.org

  JustPark won a British Parking Awards category and the Guardian Small Business Showcase Award for Innovation in Funding.

• 2015

  Crowdcube campaign raises £3.7 million

  [1]JustParken.wikipedia.org

  The company exceeded its initial £1 million equity-crowdfunding target and closed the campaign at £3.7 million.

• 2014

  Rebrand to JustPark

  [1]JustParken.wikipedia.org

  ParkatmyHouse adopted the JustPark name and obtained further funding from Index Ventures.

• 2012

  US website beta launches

  [1]JustParken.wikipedia.org

  The company introduced a beta website in the United States.

• 2011

  BMW i Ventures provides investment

  [1]JustParken.wikipedia.org

  BMW i Ventures invested in the company during its ParkatmyHouse period.

• 2006

  ParkatmyHouse is founded in London

  [1]JustParken.wikipedia.org

  Anthony Eskinazi founded the original ParkatmyHouse business after experiencing difficulty finding parking in San Francisco.

A digital parking marketplace and parking-technology provider combining advance reservations, shared-space utilization, cashless payments, and operational tools for public and private parking operators.

• Consumer parking marketplace · 2006

  Parking reservation platform

  JustPark’s core service allows drivers to search for available parking, compare spaces, reserve in advance, and pay digitally. Inventory can include private driveways, independently operated car parks, public parking facilities, and other managed spaces. The service is delivered through the company’s website and mobile application.

• Sharing-economy service · 2006

  Parking-space sharing

  The original ParkatmyHouse model enabled owners of underused driveways and other spaces to make them available to drivers. This created a marketplace in which space owners could generate income from spare capacity while drivers gained access to parking near destinations that might otherwise have limited availability.

• Parking payment technology

  Cashless parking payments

  JustPark expanded into cashless parking payments delivered through digital channels. The reference material identifies the company as a mobile-payments provider for local authorities, including Wrexham County Borough Council and Cornwall Council, helping drivers pay for parking without relying solely on physical cash or traditional payment processes.

• Parking operations technology

  Digital pay-on-foot machines

  The company developed digital pay-on-foot equipment as part of its move into parking infrastructure and operator services. These tools support digitally managed payment processes in car parks and complement JustPark’s reservation and mobile-payment capabilities.

• Parking data and availability tool · 2018

  Predictive Availability

  Predictive Availability is a JustPark tool intended to help users understand the likelihood of finding parking at a particular time or location. Its recognition with a British Parking Award in 2018 indicates the company’s emphasis on applying data and prediction to reduce search time and improve the parking experience.

• 2015Pitch to Rich / #VOOM

  United Kingdom

  JustPark entered Virgin Media Business’s Pitch to Rich competition, also branded #VOOM, a UK startup-pitching initiative with Sir Richard Branson on the judging panel.

  Outcome. JustPark won the competition.

  Source
• 2015Crowdcube equity crowdfunding campaign

  United Kingdom

  JustPark used Crowdcube to invite UK investors to participate in an equity-funding round, initially seeking £1 million.

  Outcome. The target was reached in four days and the campaign ultimately raised £3.7 million.

  Source

• 2018

  Expansion of predictive and operator technologyProduct launch

  Background

  JustPark was broadening from peer-to-peer parking into digital payments, local-authority services, commercial parking technology, and data-led availability tools.

  Action taken

  The company promoted its Predictive Availability tool and continued providing digital payment and car-park technology.

  Aftermath

  Predictive Availability won the Innovation category at the British Parking Awards, while the company reported partnerships with 14 local authorities and technology deployments at more than 300 hotels.

  Source

• 2015

  Equity crowdfunding expansionOther

  Background

  JustPark sought additional growth capital through the UK Crowdcube platform.

  Action taken

  The company launched a campaign with an initial target of £1 million and accepted investment from a broad group of individual backers.

  Aftermath

  The campaign reached its target within four days and closed at £3.7 million.

  Equity crowdfunding raised. £3.7 million (2015)

  Source

• 2015

  Founder resumes chief executive roleStrategy

  Background

  Alex Stephany had served as chief executive since December 2012, while founder Anthony Eskinazi remained associated with the business.

  Action taken

  Anthony Eskinazi took over as chief executive in November 2015.

  Aftermath

  The change returned operational leadership to the founder during a period of funding and product expansion.

  Source

• 2014

  Rebrand from ParkatmyHouse to JustParkStrategy

  Background

  The original name emphasized the company’s private-driveway and home-space origins, while the business was expanding toward a broader parking marketplace and technology platform.

  Action taken

  The company changed its brand name to JustPark and continued developing services for drivers, space owners, operators, and public authorities.

  Aftermath

  The rebrand accompanied further investment from Index Ventures and marked a clearer positioning around general parking discovery, reservation, and payment.

  Source

1. 1JustParken.wikipedia.org
2. 2JustPark official websitejustpark.com