Recent events
Recent events tied to this brand in public sources.
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2021
Juul Labs sues Reeha over alleged counterfeit products
Juul Labs, Inc. filed suit against Reeha LLC in the District of Connecticut, alleging trademark infringement and unfair trading practices involving purported counterfeit Juul products. The allegations are claims in the complaint, not a court determination.
2021
JUUL sues Redmill over alleged counterfeit products
JUUL Labs filed a complaint against Redmill Tobacco, alleging that Redmill sold counterfeit JUUL products in its stores. JUUL seeks damages and injunctive relief; the allegations are not reported as adjudicated.
2021
Juul announces UK launch of Juul2 device
Juul announced that its next-generation Juul2 device would launch in the UK on Thursday; the company said its design and product-identification technology were intended to help combat underage use and counterfeit pods.
2021
Juul settles North Carolina lawsuit over youth-targeting claims
Juul Labs settled a lawsuit filed by North Carolina alleging that it designed and marketed its e-cigarette products to target young people. The settlement includes a $40 million payment to the state.
2021
Juul reaches $40 million settlement with North Carolina
North Carolina’s attorney general announced that Juul had agreed to pay the state $40 million over six years to settle allegations concerning its role in youth vaping and its marketing and nicotine-related business practices. Juul denied wrongdoing and any violation of law.
2021
Harris County files lawsuit against JUUL
The Harris County Attorney filed a lawsuit against JUUL and several company executives, alleging deceptive marketing of addictive products to young people. The lawsuit claims JUUL targeted younger consumers through social media and its “Make the Switch” campaign.
2020
FTC sues Altria and Juul over vaping deal
The US Federal Trade Commission filed an administrative complaint against Altria and Juul, alleging that agreements surrounding Altria's acquisition of a 35% stake in Juul eliminated competition in the closed-system e-cigarette market and breached antitrust laws. Altria said it would defend the deal and disputed the FTC's view that the investment harmed competition.
2020
Arizona Attorney General files consumer fraud lawsuit against JUUL
The Arizona Attorney General’s Office filed a consumer fraud lawsuit against JUUL over its advertising and sale of vaping devices and pods to Arizonans, including alleged marketing toward youth. The lawsuit alleges deceptive and unfair practices, including targeting young people and misleading consumers about nicotine content.
2019
Texas woman sues seven e-cigarette companies
An unidentified Texas woman filed a $1 million lawsuit against Juul, Pax, Altria, Evolv Mamasan, Axiocore and Yogi E-liquid. She alleged that Juul's advertising drew her to vaping, that nicotine caused her addiction, and that products from Evolv, Mamasan and Yogi were followed by bronchitis and lipoid pneumonia; she blamed the companies for permanent lung damage and medical costs.
2019
Jefferson County Public Schools sues Juul
Jefferson County Public Schools is suing Juul over its alleged role in a vaping epidemic affecting students. School board members decided to sue on Tuesday.
2019
Juul announces planned retail age checks and flavor sales cessation
In response to youth e-cigarette use, Juul said it had initiated a tracking plan under which retailers would be required to scan customers' IDs beginning the following year, and sales of fruit and mint flavors would stop.
2019
New York Attorney General sues JUUL
New York Attorney General Letitia James filed a lawsuit against JUUL, alleging that it used deceptive marketing practices targeting minors, misled consumers, and misrepresented the safety of its products.
2019
Juul confirms planned layoffs
Juul confirmed that it would lay off about 650 employees, approximately 16% of its workforce, to reduce costs by $1 billion amid regulatory pressure on the e-cigarette industry.
2019
BIPA lawsuits filed against Juul and WeWork
Juul and WeWork were named as defendants in potential class-action lawsuits in Illinois alleging violations of the Biometric Information Privacy Act’s requirements for informing people about biometric-data collection, use and storage and obtaining written consent. The article says no misuse or theft of the information was alleged.
2019
Montgomery County files civil lawsuit against JUUL
The Montgomery County District Attorney filed a civil complaint against JUUL Labs, Inc. and local retailers, alleging violations of Pennsylvania's consumer protection law and claiming that JUUL's marketing targeted minors. These are allegations in the complaint.
2019
Tucson school district joins lawsuit against Juul
Tucson Unified School District and other school districts sued Juul, with the complaint accusing the company of targeting teens through its products and marketing. The districts sought compensation for smoking-control measures taken in response to increased vaping.
2019
Former Juul user sues company over alleged vaping harms
Former Juul user Connor Evans sued Juul, alleging that it failed to warn him about vaping dangers and falsely advertised its e-cigarette system as a safe alternative to traditional cigarettes. The article does not report a determination of the allegations.
2019
Connor Evans sues Juul over alleged vaping-related injuries and marketing
Connor Evans filed a lawsuit against Juul, alleging that his yearlong use of its vape pen caused serious lung injuries and accusing the company of misrepresenting the product as safer than cigarettes, targeting teens and young adults, and failing to test the product properly or warn users of health risks. These are allegations in the lawsuit, not findings of fact.
2019
King County files lawsuit against JUUL Labs
King County filed a class-action lawsuit against JUUL Labs, alleging that the company marketed its products to young people and seeking a ruling on liability for the teen vaping epidemic, as well as funding for prevention education and addiction treatment.
2019
Juul announces it will stop selling fruit and dessert flavors
Juul Labs announced that it would stop selling its mango, crème, fruit, and cucumber flavors. The company said it would continue selling mint and menthol flavors for now.