K2 KOREA Group

K2 KOREA Group describes itself as Korea's leading fashion corporation, steadily growing in different areas of Outdoor, Golf, Sports and Industrial Safety. Its brand portfolio includes K2, EIDER, WIDE ANGLE, DYNAFIT, PIRETTI, NORDISK, NSAD and K2 SAFETY. The group also operates the total shopping platform theKconnect and the K.VILLAGE e-shop.

The origins of the group trace to 1968, when the late President Mr. Dong-nam Jung, born in Chunseong of Gangwondo, arrived in Seoul and started shoes repairing work; his manual dexterity was recognized and he learned how to make shoes, leading him to open a small shoe store in Jongno. In 1972, "ROVA," described as the first hiking boots adequate to Koreans, saw the light of day. At that time people used to go hiking wearing military boots and only imported trekking shoes were available; it was considered important to make hiking shoes suitable for Korean physical conditions and feet structure. Mr. Jung established a factory of hiking shoes called "Korean special shoes" in Cheonggyecheon of Seoul with only three sewing machines and six technicians. Having no contact to learn shoemaking technical skills, they focused on analyzing existing shoes in the market and made careful analysis of well-known overseas hiking boots in materials, structure and design, trying to fit them to the typical needs of Koreans. The group's outdoor brand K2 was created based on the spirit of challenge of Mt. K2. EIDER was born in Mont Blanc in 1962, the center of the French Alps, based on three basic visions: humility, conformity and harmony to mother nature; innovative challenge beyond limits; and unremitting efforts for high-technology products. WIDE ANGLE is a combination of Northern European naturalism and golf performance. DYNAFIT is made by athletes, for athletes, with core values of "speed" together with "technology," "lightness," and "endurance." NSAD is a street wear brand based on techwear, aiming for freedom with no restrictions and limitations, described as "No Strings Attached, NSAD." PIRETTI offers high-end golf apparel for golfers who pursue supreme value, with uncompromising craftsmanship, color, design and fine details. NORDISK pursues the value of Luxury, Sustainability, and Nordic Design under the belief that "Nature is Luxury." K2 Safety provides all-day safety with best function and design.

Korea's leading fashion corporation aiming to be a Global No. 1 Fashion Company beyond Korea.

• K2

  Outdoor brand created based on the spirit of challenge of Mt. K2.

• EIDER

  Born in Mont Blanc in 1962, the center of the French Alps, based on humility, conformity and harmony to mother nature; innovative challenge beyond limits; and unremitting efforts for high-technology products.

• WIDE ANGLE

  A combination of Northern European naturalism and golf performance.

• DYNAFIT

  Made by athletes, for athletes; core values of "speed" together with "technology," "lightness," and "endurance."

• PIRETTI

  High-end golf apparel for golfers who pursue supreme value, with uncompromising craftsmanship, color, design and fine details.

• NORDISK

  Pursues the value of Luxury, Sustainability, and Nordic Design under the belief that "Nature is Luxury."

• NSAD

  Street wear brand based on techwear, aiming for freedom with no restrictions and limitations; "No Strings Attached, NSAD."

• K2 SAFETY

  All-day safety with best function and design living up to the brand value and expectation.

1. 1K2 KOREA Group Co., Ltd.k2group.co.kr
2. 2케이투코리아(주) - OUR STORYk2group.co.kr
3. 3케이투코리아(주) - Brandsk2group.co.kr
4. 4케이투코리아(주) - Contactk2group.co.kr