K24 is a Kenyan television station operated by Mediamax Network Ltd, combining national news, current affairs, entertainment, lifestyle, children's and sports programming with digital distribution.
Last updated August 31, 2026
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Overview
K24 TV is a Kenyan television station established in 2007 and launched on 4 February 2008. It operates as part of Mediamax Network Ltd, a Kenyan media group whose portfolio also includes the vernacular television station Kameme TV, the People Daily newspaper and several radio stations, including Kameme FM, Mayian FM, Emoo FM, Meru FM and Msenangu FM. K24 therefore functions not only as a standalone television channel but also as one component of a broader Kenyan news and entertainment network. The station's programming covers several conventional broadcast categories. Its schedule includes daily and rolling news formats such as K24 This Morning, K24 Daily Brief, K24 News Cut, K24 Saa Moja and K24 Evening Edition. Current-affairs and discussion programming includes Punchline, Inuka and K24 Mashinani, while sports content is represented by Sports Hub Live. The channel has also carried entertainment, music, relationship, youth and children's formats, including Weekend with Betty, Sweetest Love, Beatbox, Beating Again, Gabriella, Riddim Vybz Reloaded, Party Ready and Jus Kids. A notable part of K24's early digital strategy was its live internet stream. The station is described as the first Kenyan television station to stream live online, allowing viewers outside Kenya, particularly members of the diaspora, to follow Kenyan news and locally produced stories in real time. This positioned K24 as an early adopter of online broadcast distribution in the Kenyan television market and extended its potential reach beyond terrestrial or conventional television audiences. K24 has also maintained a substantial YouTube presence. The station began posting material to YouTube in 2008, using the platform to distribute excerpts, reports and other broadcast content alongside its television operations. The cited reference describes a channel with more than 52,000 uploaded videos, over 102 million views and more than 1.48 million subscribers; these figures are platform metrics and may change over time. The station is additionally reported to average approximately 3.1 hours of weekly watch time, although the reference does not specify the measurement period or methodology. The brand's positioning is that of a broad-reach Kenyan television and digital news outlet rather than a narrowly specialized channel. Its mix of hard news, current affairs, local stories, entertainment, music, sport and family programming gives it a general-interest profile. K24's connection to Mediamax Network provides cross-media context, while its early live-streaming activity and continuing YouTube distribution demonstrate an emphasis on reaching audiences through both television and internet channels. K24 received a Kalasha Kituo Halisi Award in 2018. The available reference material does not identify the specific category or provide a detailed account of the winning production. Information about the station's founder, precise headquarters address, ownership structure beyond its operation by Mediamax Network Ltd, senior executives, financial performance and current broadcast technology is not established in the supplied sources.
History
K24 TV was established in Kenya in 2007 and began broadcasting on 4 February 2008. From its launch period, the station developed as a general-interest television outlet, carrying news, current affairs, entertainment, music, sports and children's content. Its schedule has included both daily news bulletins and discussion-led formats, allowing the brand to compete across multiple segments of Kenya's television market rather than focusing on a single genre. The station became associated with early internet distribution in Kenya. It is described as the first Kenyan television station to stream live online, an initiative that enabled people outside the country to watch Kenyan stories and broadcasts in real time. This was particularly relevant to diaspora viewers seeking access to news and locally produced programming from Kenya. K24 subsequently expanded its digital footprint through YouTube, where it began publishing content in 2008. The platform became an additional outlet for news clips, program material and other station content. K24 is powered by Mediamax Network Ltd, which was established in 2009. Mediamax's media portfolio includes K24 TV, Kameme TV, People Daily and a number of radio stations serving different language and regional audiences. The relationship places K24 within a multi-platform media house rather than an isolated television operation. It also gives the brand a broader institutional context spanning television, radio, print and online publishing. K24's programming has included K24 This Morning, K24 Daily Brief, K24 News Cut, K24 Saa Moja and K24 Evening Edition, together with current-affairs shows such as Punchline, Inuka and K24 Mashinani. Other listed programs include Weekend with Betty, Sweetest Love, Sports Hub Live, Jus Kids, Beatbox, Beating Again, Gabriella, Riddim Vybz Reloaded and Party Ready. The mixture indicates an editorial and commercial strategy built around regular news consumption as well as entertainment and audience-oriented programming. The station received a Kalasha Kituo Halisi Award in 2018. The available material does not provide the category, winning program or production details. K24 has also built a significant YouTube audience. The cited reference reports more than 52,000 videos, over 102 million views and more than 1.48 million subscribers, while noting an average of approximately 3.1 hours of weekly watch time. Because online audience measurements change, these figures should be treated as time-specific reference data rather than permanent brand attributes. The supplied material does not establish a founder, individual owner, headquarters address, executive roster, financial results or a detailed account of later corporate changes. K24's documented identity is consequently strongest in its role as a Kenyan television station, its association with Mediamax Network Ltd, its broad programming mix and its early adoption of live online streaming.
- 2018
Kalasha Kituo Halisi recognition
[1]K24 receives a Kalasha Kituo Halisi Award; the available source does not identify the category.
- 2009
Mediamax Network is established
[1]Mediamax Network Ltd, the media group operating K24, is established.
- 2008
Television launch and online publishing
[1]K24 begins television broadcasting on 4 February and starts posting content to YouTube during the same year.
- 2008
Live internet streaming
[1]K24 becomes the first Kenyan television station identified in the reference as streaming live on the internet, extending access to viewers outside Kenya.
- 2007
K24 is established
[1]K24 TV is established as a Kenyan television station.
Products and positioning
A Kenyan general-interest television and digital media brand combining news, current affairs, local storytelling, entertainment, music, sports and family programming, with an early emphasis on live online access for domestic and diaspora audiences.
Television programming
K24 news and current affairs
K24's news and current-affairs output includes K24 This Morning, K24 Daily Brief, K24 News Cut, K24 Saa Moja, K24 Evening Edition, Punchline, Inuka and K24 Mashinani. Together these formats cover daily news, analysis, interviews, discussion and locally focused reporting.
Television programming
K24 entertainment and lifestyle programming
The station's entertainment-oriented slate includes Weekend with Betty, Sweetest Love, Beatbox, Beating Again, Gabriella, Riddim Vybz Reloaded and Party Ready. These programs broaden K24's offer beyond news and help position the channel as a general-interest broadcaster.
Television programming
K24 sports and children's programming
Sports Hub Live represents K24's sports programming, while Jus Kids represents its children's offering. Their inclusion reflects the station's attempt to serve varied household and audience interests within one channel.
Digital media distribution · 2008
K24 online video and live streaming
K24 distributes television-related material through its website and YouTube presence and has been identified as an early Kenyan adopter of live internet television streaming. The digital service supports access for viewers beyond conventional broadcast coverage, including Kenyan diaspora audiences.
Brand decisions
2008
Adoption of live internet streamingStrategyBackground
K24 sought to extend the reach of a Kenyan television station to audiences who could not rely on conventional domestic broadcast distribution, including viewers in the diaspora.
Action taken
The station introduced live online streaming and continued distributing content through digital platforms such as YouTube.
Aftermath
The initiative gave K24 an early digital-distribution profile in Kenya and created an additional route for international audiences to follow its news and programming.
Sources2 sources
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