Kaaral
Kaaral is an Italian professional haircare brand offering a complete portfolio of products for scalp and hair treatment, with a commitment to quality, style, and sustainability.
Last updated September 1, 2026
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Overview
Kaaral is a professional haircare brand that conceives, develops, and produces its products in Italy, with a portfolio of brands including Kaaral, Maraes, Bacò, Blonde Elevation, Style Perfetto, Extra K, Manniskan, Curlyss, K05, and DEV+. The company emphasizes innovation, safety, and sustainability, and has achieved B Corp certification. Its new payoff is 'Connection Through Beauty'.
History
Kaaral is a professional haircare brand that conceives, develops, and produces its products in Italy. The company has an in-house lab focused on research, development, and quality control. It has achieved B Corp certification, demonstrating high standards of social and environmental impact. In April 2026, Kaaral announced its new payoff 'Connection Through Beauty', evolving from its previous claim 'Passion is at the Heart of Beauty'.
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