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Kajabi is an all-in-one platform for experts to build, sell, and market online courses, coaching, communities, memberships, newsletters, and podcasts.

Last updated September 11, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

Kajabi describes itself as an all-in-one platform for experts, positioning itself as "The Operating System for Human Expertise." Its stated mission is to give experts leverage by amplifying their humanity, protecting their credibility, and turning their expertise into income, impact, and independence. The platform offers online courses, coaching, communities, memberships, newsletters, and podcasts, and states that it replaces tools such as Thinkific, Teachable, Skool, Thrivecart, SamCart, Gumroad, ClickFunnels, Kit, and MailChimp. Kajabi also states it has launched five new products, including Backstage and Amplify.

Products and positioning

All-in-one platform and "The Operating System for Human Expertise" for experts to turn knowledge into income.

  • Online Courses

    Turn your knowledge into a scalable product that earns without trading your time for money.

  • Coaching

    Work directly with clients at premium prices. Structured programs, scheduling, and payments built in.

  • Communities

    Build a space people come back to. Connection drives the kind of retention money can't buy.

  • Memberships

    Create predictable recurring revenue with ongoing access to your content, connection, or coaching.

  • Newsletters

    Build a paying audience with email and web publishing in one place.

  • Podcasts

    Grow your authority and pull listeners straight into your ecosystem. Publish, host, and monetize. All without a third-party feed.

  • Backstage

    Drop the right lesson at the right moment. A personalized program for every client, built from your existing content.

  • Amplify

    Reach 551 million contacts. You can now market to the expe…

Recent events

  • Reported

    Kajabi launches Kajabi Access[5]

    Kajabi launched Kajabi Access, an add-on service offering users additional access to the platform, its team and its community, including tailored support and increased plan quotas.

  • Reported

    World of Dance partners with Kajabi for UnityFest[6]

    World of Dance chose Kajabi to deliver UnityFest 2020, a six-week online dance program. World of Dance's CEO said the organizations found great partners in launching the initiative.

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