Katjes

Katjes is a German confectionery brand whose range centers on fruit gummies and licorice. Its official website presents the brand as a pioneer and trendsetter in vegetarian fruit gummies and licorice. The brand’s stated product approach includes avoiding animal-derived gelatin and using natural colours. A defining feature of Katjes’ current German range is its shift toward vegan confectionery. The company says it has converted almost its entire Katjes assortment in Germany to vegan products. Its website groups the offer as vegan fruit gummies and licorice and invites customers to explore that range. The homepage also features the phrases “Seid Sweet Zueinander” and “Born To Be Veggie,” along with a Dennis Schröder edition. Katjes is associated with Katjes Fassin GmbH + Co. KG and the wider Katjes Group. The brand’s core identity is confectionery rather than a general food retailer: its best-evidenced categories are fruit gummies and licorice. The available evidence establishes a strong focus on the German assortment but does not specify a complete list of international markets, individual product names, or current corporate leadership.

Katjes is a German confectionery brand associated with Katjes Fassin GmbH + Co. KG. The company is commonly dated to 1950 and associated with founder Klaus Fassin; its roots are in the German confectionery trade. Precise detail on the earliest products and the brand’s initial commercial development is not established by the supplied official-site evidence. Over time, Katjes became known for fruit gummies and licorice. The brand’s official website describes it as a pioneer and trendsetter in vegetarian fruit gummies and licorice. This positioning reflects a focus on confectionery made without animal-derived gelatin, rather than the broader categories of food retail or packaged foods generally. A notable recent development in the brand’s German assortment is its extensive move to vegan products. Katjes states that it has converted almost its entire range in Germany to vegan and highlights vegan fruit gummies and licorice. The company also identifies natural colours among the product benefits presented on its website. These claims describe the brand’s stated range and product approach; they do not establish that every product in every market is vegan. The brand’s present-day public presentation includes promotional language such as “Seid Sweet Zueinander” and “Born To Be Veggie,” as well as a Dennis Schröder edition. The supplied material does not provide dates for these homepage features, a detailed corporate ownership history, an exhaustive export-market list, or current executive names. Accordingly, this history distinguishes the commonly reported company background from product and positioning details directly stated on the official website.

• 1950

  Company founded

• German range shifts toward vegan confectionery

A German fruit-gummy and licorice brand positioned around vegetarian and vegan confectionery, with a stated emphasis on avoiding animal gelatin and using natural colours.

• Fruit gummies

  A core Katjes confectionery category; the official website highlights vegan fruit gummies.

• Licorice

  A core Katjes confectionery category; the official website highlights vegan licorice.

• Convert nearly the entire German assortment to veganOther

1. 1Katjes - fast alle Produkte 100% vegan - so schmeckt vegan!katjes.de