East Coast by Breeze

East Coast by Breeze is a shopping center in Ren-ai District, Keelung, Taiwan. The property first opened in October 2003 under the name Heping Plaza. After more than a decade of operation, the building was rebuilt as part of a redevelopment intended to expand its floor area and renew the center's facilities. It reopened on February 14, 2018, under the name Keelung E-Square. The complex has a total floor area of approximately 5,353.7 square meters, or about 57,627 square feet, making it the largest shopping mall in Keelung according to the cited reference material. The center was subsequently associated with the Breeze brand as East Coast by Breeze, reflecting its positioning as a modern commercial and retail destination on Taiwan's northeast coast. Beyond its role as a local shopping facility, the property is part of Keelung's urban visitor environment and is located in a city known for its harbor, historic districts, and tourism-related activity. Its redevelopment represents a transition from the earlier Heping Plaza format to a substantially renewed retail complex. In 2019, the project received major architectural recognition when it won first prize in the Taiwan Architecture Awards from a field of 177 entries. Available reference material does not identify the center's owner, operating company, executive team, financial performance, tenant roster, or official website. The entity should therefore be understood primarily as a physical shopping-center brand and property rather than as a financial-services or payment-processing business.

East Coast by Breeze is a commercial shopping center in Ren-ai District, Keelung, Taiwan. Its history begins with the opening of Heping Plaza in October 2003. The original property served as a local retail and commercial facility in central Keelung, but the building was later selected for substantial reconstruction rather than merely incremental refurbishment. The redevelopment increased the center's total floor area and created a renewed architectural and commercial identity. After the rebuilding work, the complex reopened on February 14, 2018, using the name Keelung E-Square. The completed center has a total floor area of approximately 5,353.7 square meters, equivalent to about 57,627 square feet. Reference material identifies it as the largest shopping mall in Keelung, giving the property significance beyond its individual retail tenants and making it one of the city's notable commercial destinations. The property later became known as East Coast by Breeze, linking it to the Breeze retail identity while retaining its location-specific association with Keelung's east-coast setting. The name change reflects the center's evolution from Heping Plaza through a major physical renewal into a contemporary shopping-center format. Its setting in Keelung also places it within a broader urban and tourism context, as the city is a harbor center and a destination for visitors exploring northeastern Taiwan. The project's architectural importance was formally recognized in 2019. Results announced on November 11 that year awarded Keelung E-Square first prize in the Taiwan Architecture Awards, with the project selected from 177 entries. This recognition highlights the design and redevelopment qualities of the building rather than providing evidence of commercial financial performance. Publicly cited reference material does not establish the property's founder, ownership structure, operating company, executive leadership, revenue, tenant list, or corporate listing status. Accordingly, the brand is best classified as a physical shopping-center and retail property brand. The supplied industry classification of financials and payment processors does not match the authoritative subject; the entity belongs in the retail and shopping-center taxonomy.

• 2019

  Receives Taiwan Architecture Award

  [1]East Coast by Breezeen.wikipedia.org

  Keelung E-Square wins first prize in the Taiwan Architecture Awards from 177 entries.

• 2018

  Reopens as Keelung E-Square

  [1]East Coast by Breezeen.wikipedia.org

  The rebuilt center reopens on February 14 under the name Keelung E-Square.

• 2016

  Reconstruction begins or is undertaken

  [1]East Coast by Breezeen.wikipedia.org

  The building is rebuilt in a redevelopment that increases its floor area and prepares it for a new retail identity.

• 2003

  Opening as Heping Plaza

  [1]East Coast by Breezeen.wikipedia.org

  The property opens in October in Keelung's Ren-ai District under the name Heping Plaza.

A locally significant urban shopping center in Keelung, combining retail and visitor-oriented commercial uses within a redeveloped architectural landmark.

• Shopping center · 2003

  East Coast by Breeze shopping center

  The core offering is a physical retail complex in Ren-ai District, Keelung. The property provides a venue for shopping, dining, and other consumer-oriented commercial activities. It originated as Heping Plaza in 2003, was rebuilt to expand its floor area, and reopened in 2018 as Keelung E-Square. The center has approximately 5,353.7 square meters of total floor area and is described in the cited reference as Keelung's largest shopping mall.

• 2018

  Launch of Keelung E-SquareProduct launch

  Background

  The reconstructed commercial building was ready to return to operation after the redevelopment.

  Action taken

  The shopping center reopened on February 14, 2018, using the Keelung E-Square name.

  Aftermath

  The reopened center became a major retail property in Keelung and was later associated with the East Coast by Breeze brand.

  Source

• 2016

  Redevelopment and expansion of the shopping centerStrategy

  Background

  The original Heping Plaza property was replaced or substantially rebuilt after operating since 2003.

  Action taken

  The building was reconstructed with increased floor area and subsequently relaunched under a new identity.

  Aftermath

  The renewed property reopened in February 2018 as Keelung E-Square and later operated under the East Coast by Breeze name.

  Source

1. 1East Coast by Breezeen.wikipedia.org