Recent events
Recent events tied to this brand in public sources.
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2026
Rice Krispies and Coco Pops recipe change in the UK
Kellogg's announced a recipe change for Rice Krispies and Coco Pops in the UK: the cereals will use corn flour and rice flour instead of whole rice grains and will contain wheat gluten. Kellogg's said changing weather conditions had disrupted supplies of some grains and cereals.
2022
Kellogg announces supply chain leadership succession
Kellogg announced that Global Supply Chain Division senior vice president Alistair Hirst would retire later in 2022 and vice president Rodrigo Lance would take his place.
2022
Kellogg names Rodrigo Lance as global supply chain successor
Kellogg Company announced that Rodrigo Lance will succeed Alistair Hirst as Senior Vice President, Global Supply Chain; the transition is to take place later, with Lance and Hirst working together over the coming months.
2021
Kellogg files lawsuit against Omaha union
The Kellogg Co. filed a lawsuit against its local union in Omaha, alleging that striking workers intimidated replacement workers and blocked plant entrances. The company asked a judge to order the union to stop interfering with its business.
2021
Kellogg's sued over strawberry Pop-Tarts contents
A woman sued Kellogg's, claiming its strawberry Pop-Tarts mislead consumers because they contain more of other fruit than strawberries.
2021
Lawsuit alleges Pop-Tarts strawberry pastries contain insufficient strawberries
A New York woman sued Kellogg's over its Whole Grain Frosted Strawberry Toaster Pastries, alleging that the product contains more pears and apples than strawberries and that its strawberry content does not provide the claimed nutritional benefit. The article reports allegations, not a court finding.
2021
Wendy’s and Kellogg’s introduce Frosty Chocolatey Cereal
Wendy’s and Kellogg’s introduced Wendy’s Frosty Chocolatey Cereal, a limited-edition cereal based on Wendy’s Frosty dessert. The article says it will arrive in grocery stores in December.
2021
Wendy’s and Kellogg partner on Frosty cereal
Wendy’s partnered with Kellogg to turn Wendy’s Frosty frozen dairy dessert into a limited-edition cereal.
2021
Kellogg workers strike over job cuts and benefits
Kellogg workers walked off the job and began picketing in Battle Creek and at plants in Pennsylvania, Tennessee and Nebraska, protesting job cuts and a benefits structure they called unfair.
2021
Strike halts work at Kellogg’s U.S. cereal plants
About 1,400 workers went on strike at Kellogg’s U.S. cereal plants on Tuesday, halting work at all of them. The article said it was unclear how much supplies of Frosted Flakes and other brands would be disrupted.
2021
Kellogg withdraws support from Overwatch League programs
Kellogg said it would not move forward with new Overwatch League programs that year and would continue reviewing progress on Blizzard’s plans; the article reports that sponsors had pulled support from the league.
2021
Kellogg launches “Black History. Every Month.” campaign
Kellogg said it had launched its “Black History. Every Month. A Call for Food Justice in Black Communities” campaign in February.
2020
Kellogg's Little Debbie Oatmeal Creme Pies Cereal becomes available
Kellogg's made a cereal version of Little Debbie's Oatmeal Creme Pie, and the cereal became available in stores nationwide and online.
2020
Asda opens sustainability store in Middleton
Asda opened a sustainability store in Middleton, Leeds, with refill stations and loose produce. The store is being used to test which features appeal to customers and could potentially be rolled out to more sites in 2021.
2020
Symrise and Kellogg partner on vanilla sourcing in Madagascar
Symrise and Kellogg Company partnered on a three-year Madagascar project intended to responsibly source all of Kellogg’s vanilla by 2020. The project includes ongoing engagement and training for more than 1,000 smallholder vanilla farmers.
2020
Discovery and Kellogg partner on childhood hunger initiative
Discovery Inc. partnered with Kellogg Company and No Kid Hungry to develop public service announcements as part of an initiative to fight childhood hunger in the United States.
2020
Kellogg raises full-year guidance
Kellogg Company raised its fiscal 2020 outlook: it projected organic net sales growth of approximately 5%, compared with its previous guidance of 1–2%, and revised its other stated financial outlook measures.
2020
Redwigwam launches 24/7 Availability app
Redwigwam officially launched its 24/7 Availability app, a service for addressing in-store availability, distribution and promotion problems for suppliers. The app followed a successful pilot with Kellogg’s.
2020
Kellogg’s withdraws Pringles ads from PE With Joe
Kellogg’s said it was removing Pringles advertising from Joe Wicks’s PE With Joe YouTube sessions after the channel’s audience shifted to include children. Health campaigners had accused the company of irresponsible advertising to families.
2020
Kellogg’s donates food products for COVID-19 relief
Kellogg’s Industry donated 1.2 tonnes of food products valued at ₹5 lakh for people facing hardship in the region during the COVID-19 lockdown.