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Kettl is a tea brand offering fine Japanese tea, direct from Japan's top producers.

Last updated September 1, 2026

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Overview

Kettl is a tea brand that offers fine Japanese tea, direct from Japan's top producers. It operates offices in Fukuoka, Japan, Brooklyn, New York, and Los Angeles, California, as well as retail cafes in both Brooklyn and Los Angeles. Kettl offers a diverse catalog of Japanese tea, including matcha, loose tea, tea bags, and related products.

History

Kettl began from a sincere desire to make the finest teas of Japan available to customers worldwide. Zach and his wife, Minami, began a two-year process to develop relationships with several of Japan's most notable tea producers. Now in its 15th year, Kettl operates offices in Fukuoka, Japan, Brooklyn, New York, and Los Angeles, California, as well as retail cafes in both Brooklyn and Los Angeles.

Products and positioning

  • Okuju Matcha

    Kettl's first fully custom matcha, produced in collaboration with partners in Uji, based on 100% Okumidori tencha.

  • Hukuju Matcha

    A premium, first-flush stone-milled matcha from Yame, a cornerstone of Kettl's catalog since its founding.

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