KEVALEX

KEVALEX is a French company whose commercial identity is expressed through its flagship house, France Minéraux. France Minéraux presents itself as the French leader in lithotherapy — the practice of using natural stones and crystals for wellbeing — and operates as an online jewellery and natural-stone retailer. Its catalogue is built around handcrafted jewellery made in France, objects carved from natural stone, and raw minerals, with each piece described as unique and selected for purity, provenance and vibration. The house was founded by Alexandra Moysan and Kevin Papot, who sign the brand's communications as its founders and who also authored a reference book on health stones published with Éditions Guy Trédaniel. The company positions itself on French artisanal savoir-faire: it states that, at a time when many companies in the sector relocate production, it chooses to create and keep its jobs in France. Its team selects stones from around the world and assembles them into jewellery and objects in France. Commercially, France Minéraux runs a broad e-commerce operation. Its homepage claims more than 15,000 artisanal creations, 15,000 references, 12 million visitors per year, more than 50,000 loyal customers and delivery to more than 50 countries, with free shipping from 49 euros of purchase in France. The assortment spans jewellery, raw stones, ritual box sets and guidance content, including a stone guide, an orientation tool and an interactive quiz that helps customers choose a stone by need, astrological sign, chakra or preferred colour. Beyond products, the brand invests in editorial and educational content: it publishes the history, origins, symbols and virtues of stones, and it has extended into publishing with a guidebook and into gift-oriented boxed sets such as the five Rituals of Lithotherapy duos for sleep, harmony, protection, grounding and love. Seasonal commercial campaigns, such as a Mother's Day promotion offering up to 50% off the jewellery collection, are part of its retail rhythm. KEVALEX itself is recorded in public data simply as a French company. The evidence available does not specify its registered headquarters address, incorporation year, shareholding structure or listing status, so those details are left open here. What is clear is that the commercial brand operates in the wellbeing and natural-stone jewellery niche, sells primarily online, and markets itself on French handcraft, stone selection and accessible pricing for all budgets.

The available evidence does not give a founding date for KEVALEX or for France Minéraux, but it does identify the people and the ideas behind the house. France Minéraux was founded by Alexandra Moysan and Kevin Papot, who describe themselves as founders and who sign the brand's story page as 'Alexandra & Kevin'. Their stated motivation is a fascination with the beauty of the planet and a desire to share a passion for the stones of the world. The brand's vision page explains that visitors can discover the history of stones, crystals and minerals, their origins, symbols and benefits, and that the aim is to offer anyone, whatever their budget, 'a piece of our beautiful earth'. From that starting point, France Minéraux developed into an online jewellery and natural-stone business. Its stated savoir-faire is the creation of entirely handmade jewellery, objects in natural stone and raw minerals, with each piece described as unique and produced by a team based in France. The company says its team selects the finest stones from around the world and turns them into unique, high-quality creations. It also frames its manufacturing choice as a deliberate one: at a time when many companies in the sector relocate, France Minéraux says it chooses to create and keep its jobs in France, and it describes its team as growing and qualified. The commercial model is e-commerce-led and content-rich. The homepage presents the house as 'the French leader in wellbeing stones' and as 'the French excellence in lithotherapy', and it quantifies the operation with claims of more than 15,000 artisanal creations, 15,000 references, 12 million visitors per year, more than 50,000 loyal customers and delivery to more than 50 countries. Free shipping is offered from 49 euros of purchase. The catalogue is organised around jewellery, raw stones and objects, and it is supported by guidance tools: a stone guide, an orientation tool that helps a customer find a stone in under a minute through four complementary paths (need, astrological sign, chakra or preferred colour), and an interactive quiz. The site also references 634 stones across 43 themes. The brand has extended beyond retail into publishing and gifting. With Éditions Guy Trédaniel, the founders published 'Le Guide Essentiel des Pierres de Santé' (The Essential Guide to Health Stones), described as a reference work for understanding, choosing and using stones in daily life. On the product side, it launched Rituals of Lithotherapy boxed sets: five duos of natural stones for five intentions — sleep, harmony, protection, grounding and love — presented in a premium case with a pouch and ready to be given as a gift. Seasonal campaigns, such as a Mother's Day offer of up to 50% off the entire natural-stone jewellery collection, form part of its retail calendar. KEVALEX itself appears in public data only as a French company, with no further detail supplied in the evidence. The brand's public identity, therefore, is carried almost entirely by France Minéraux: a French, founder-led, e-commerce-first house in the lithotherapy and natural-stone jewellery niche, combining handmade production in France, global stone sourcing, educational content and gift-oriented product lines.

• Founding of France Minéraux by Alexandra Moysan and Kevin Papot

• Publication of The Essential Guide to Health Stones with Éditions Guy Trédaniel

• Launch of Rituals of Lithotherapy boxed sets for five intentions

• Launch of interactive stone-finding orientation tool and quiz

French leader in lithotherapy, positioned on handcrafted-in-France savoir-faire, rigorously selected natural stones and accessible pricing for all budgets, sold primarily through e-commerce.

• Handmade natural-stone jewellery

  Jewellery made by hand in France using rigorously selected natural stones.

• Raw minerals and crystals

  Raw stones and minerals sourced from around the world.

• Rituals of Lithotherapy boxed sets

  Five duos of natural stones for sleep, harmony, protection, grounding and love, in a premium gift case.

• The Essential Guide to Health Stones

  A reference book by the founders, published with Éditions Guy Trédaniel.

1. 1France Minéraux : Leader Français sur la Lithothérapiefrance-mineraux.fr
2. 2Notre Histoire - France Minérauxfrance-mineraux.fr
3. 3KEVALEX - Wikidatawikidata.org