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Japanese beverage company known for its KIIVA energy drinks and functional beverages.

Last updated September 28, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

KiiVA Co., Ltd. is a Japanese beverage manufacturer headquartered in Akasaka, Minato-ku, Tokyo. Founded in May 2013 by Tsubasa Abe, a former racing driver, the company specializes in the development and sale of soft drinks, particularly energy drinks and functional beverages. Its flagship KIIVA energy drink line includes products such as KIIVA ENERGY DRINK HYDRATION, KIIVA ENERGY ZERO GABA, and KIIVA ENERGY SPEED CHARGE JELLY. The company also offers mineral water and other functional drinks. KiiVA has expanded its distribution through partnerships with major wholesalers and has a joint venture in Malaysia. The brand's mission is to provide high-performance tools for people who want to exceed their limits.

History

KiiVA Co., Ltd. was established on May 27, 2013, by Tsubasa Abe, a former racing driver who had previously been involved in a Canadian mineral water brand business. The company was founded with the spirit of 'take a different path from others,' and entered the energy drink market, which was already seeing many new entrants from overseas brands. Initially, it was said that it was 'reckless' for an individual to start an energy drink manufacturer, but Abe believed in himself and his employees, and through perseverance, the company has grown. In 2014, KiiVA launched its first product, the KiiVA Energy Beauty Drink. In 2015, the company participated in the Super Taikyu racing series with a full KiiVA color livery. In 2016, it released a 500ml energy drink for men and installed 900 vending machines. By 2017, its products were being sold nationwide at Ministop convenience stores. The company has since expanded its product line to include functional beverages and mineral water, and has formed a joint venture in Malaysia called KIIVA MALAYSIA SDN. BHD. It also has a group company, Cross Connect Co., Ltd. KiiVA continues to develop and sell soft drinks, with a focus on energy drinks and functional beverages, aiming to provide high-performance tools for people who want to exceed their limits.

  • KiiVA Co., Ltd. founded

  • Launched KiiVA Energy Beauty Drink

  • Participated in Super Taikyu racing with full KiiVA color livery

  • Released 500ml energy drink for men; installed 900 vending machines

  • Products sold nationwide at Ministop convenience stores

  • Launched KIIVA ENERGY ZERO GABA

Products and positioning

High-performance energy drinks and functional beverages for consumers seeking to exceed their limits.

  • KIIVA ENERGY DRINK HYDRATION

    500ml energy drink, renewed

  • KIIVA ENERGY ZERO GABA

    Next-generation energy drink launched in 2024

  • KIIVA ENERGY SPEED CHARGE JELLY

    180g energy jelly

  • N6 ENERGY DRINK

    500ml energy drink

  • Rokitric Energy

    250ml energy drink

  • Rokitric Rampage

    500ml energy drink

  • Rokitric Fiber Squash

    250ml fiber drink (currently suspended)

  • Golden Japanese Dashi

    185g Japanese soup stock

  • HOLIXIR

    190ml functional beverage

  • KIIVA Glucose Sparkling

    350ml glucose sparkling drink

  • Domestic Natural Water Silica Sama

    525ml mineral water

  • Kirishima Light Source Hot Spring Water

    500ml hot spring water

Sources3 sources

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