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A new eponymous fashion brand by designer Kim Jones, announced in 2025.

Last updated October 29, 2026

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Nov 4, 2026
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Overview

Kim Jones is a new eponymous fashion brand founded by the British designer Kim Jones. The brand was announced in 2025 after Jones departed from Dior Men, where he served as artistic director. This venture marks Jones's first independent label, following his tenure at luxury houses including Louis Vuitton, Dior, and Fendi. The brand is expected to focus on luxury menswear and accessories, leveraging Jones's extensive experience in the fashion industry. As of now, specific details about the brand's product lines, headquarters, and market positioning have not been publicly disclosed. The launch has generated significant attention in the fashion world, given Jones's reputation as a leading designer.

History

The brand was announced in 2025 following Kim Jones's departure from Dior Men. Jones, a British designer, has previously held prominent roles at Louis Vuitton, Fendi, and Dior. His new eponymous label is anticipated to reflect his unique aesthetic and experience in luxury fashion. Further details about the brand's history are yet to be revealed.

  • 2025

    Announcement of the new eponymous brand by Kim Jones.

Recent events

  • Unconfirmed

    Reported

    Kim Jones to launch new eponymous brand[2]

    Kim Jones is launching a new eponymous brand, according to 10 Magazine. The newly created label is the subject of the report; Kim Jones himself is a person, not a brand.

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