Recent events
Recent events tied to this brand in public sources.
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2026
Amazon renames Kindle Unlimited to Kindle+
Amazon renamed its Kindle Unlimited subscription service to Kindle+.
2026
Amazon unveils redesigned Kindle lineup with flush-front display
Amazon unveiled a redesigned Kindle lineup, replacing the traditional raised bezel surrounding the display with a flush-front design, delivering its lightest and thinnest e-reader designs yet.
2021
Amazon discounts Echo devices and Kindle readers
Amazon offered discounts on several Echo devices and Kindle readers, including the fourth-generation Echo for $60, the Echo Show 5 for $55, and the standard Kindle with ads for $50.
2021
Amazon offers Kindle Paperwhite for $84.99
Amazon offered the Kindle Paperwhite for $84.99, discounted by $45 from its stated $129.99 price; the article described this as the lowest price seen for the e-reader.
2019
Kindle collaborates with Yongle Palace mural museum and B.Duck
Amazon Kindle China announced collaborations with the Yongle Palace Mural Art Museum and B.Duck to develop co-branded gift sets and customized Kindle cases.
2019
Kindle launches Yung Le Palace and B.Duck collaboration gift sets and cases
Kindle launched collaboration gift sets and custom cases with Yung Le Palace Mural Art Museum and B.Duck. The Yung Le Palace gift set went on sale exclusively through JD.com from October 21, while B.Duck cases went on sale exclusively through Kindle's Tmall flagship store.
2019
Amazon launches a children’s Kindle edition
Amazon launched a Kindle edition designed for children. The device supports reading and includes child-friendly features such as activity badges, children’s wallpapers, and a vocabulary list.