Kindle

Kindle is Amazon’s brand for electronic reading. Amazon launched the first Kindle e-reader in the United States in 2007. It used an E Ink screen and downloaded books wirelessly from the Kindle Store. Reading apps later extended the library to phones, tablets, and computers. Kindle Paperwhite, introduced in 2012, became the main front-lit device line, and Kindle Unlimited, launched in 2014, added a subscription book library. Kindle remains a product line of Amazon.com, Inc. It is an e-reader and digital-book business, not a food brand.

Kindle is Amazon’s electronic-reading brand. Amazon introduced the first Kindle e-reader in the United States in 2007. The device used an E Ink screen and could download books wirelessly from Amazon’s Kindle Store, so a dedicated reader was tied directly to a digital bookstore. The brand later grew beyond a single device. Kindle reading applications brought the same library to phones, tablets, and computers. Kindle Paperwhite, introduced in 2012, became the best-known front-lit E Ink model. Kindle Unlimited, launched in 2014, added a subscription library of digital books. Later hardware kept the same role: a dedicated reader for buying, storing, and reading books inside Amazon’s store. Kindle is a product line of Amazon.com, Inc., not a food brand and not a separate public company. Its business sits in e-readers and digital books, with the Kindle Store and reading apps as the main way customers buy and read titles.

• 2014

  Kindle Unlimited launches

  Amazon launched Kindle Unlimited, a subscription service for borrowing digital books in the Kindle ecosystem.

• 2012

  Kindle Paperwhite introduced

  Amazon introduced Kindle Paperwhite, a front-lit E Ink reader that became the core Kindle hardware line.

• 2007

  First Kindle e-reader launches

  Amazon introduced the first Kindle in the United States, pairing an E Ink reader with wireless downloads from the Kindle Store.

A dedicated electronic-reading brand linking E Ink hardware with Amazon’s digital bookstore and reading apps.

• E-reader

  Kindle e-readers

  Dedicated E Ink reading devices sold by Amazon, including the original Kindle and later models such as Kindle Paperwhite.

• Digital bookstore

  Kindle Store

  Amazon’s digital bookstore for buying and delivering e-books to Kindle devices and reading apps.

• Subscription library

  Kindle Unlimited

  A subscription library that lets members borrow eligible digital books inside the Kindle ecosystem.

• Reading software

  Kindle reading apps

  Applications that let readers buy and read Kindle books on phones, tablets, and computers.

• 2026.10.22

  Reported2026.10.22

  Amazon renames Kindle Unlimited to Kindle+[3]Amazon 将 Kindle Unlimited 更名为 Kindle+engadget.com

  Amazon renamed its Kindle Unlimited subscription service to Kindle+.

• 2026.10.01

  Reported2026.10.01

  Amazon unveils redesigned Kindle lineup with flush-front display[4]亚马逊发布采用全平屏幕设计的全新Kindle产品线techcrunch.com

  Amazon unveiled a redesigned Kindle lineup, replacing the traditional raised bezel surrounding the display with a flush-front design, delivering its lightest and thinnest e-reader designs yet.

• 2021.10.31

  Reported2021.10.31

  Amazon discounts Echo devices and Kindle readers[5]Amazon下调Echo装置及Kindle阅读器售价engadget.com

  Amazon offered discounts on several Echo devices and Kindle readers, including the fourth-generation Echo for $60, the Echo Show 5 for $55, and the standard Kindle with ads for $50.

• 2021.07.20

  Reported2021.07.20

  Amazon offers Kindle Paperwhite for $84.99[6]Amazon限时以84.99美元销售Kindle Paperwhitetechradar.com

  Amazon offered the Kindle Paperwhite for $84.99, discounted by $45 from its stated $129.99 price; the article described this as the lowest price seen for the e-reader.

• 2019.10.25

  Reported2019.10.25

  Kindle collaborates with Yongle Palace mural museum and B.Duck[7]Kindle与永乐宫壁画艺术博物馆及B.Duck合作pad.zol.com.cn

  Amazon Kindle China announced collaborations with the Yongle Palace Mural Art Museum and B.Duck to develop co-branded gift sets and customized Kindle cases.

• 2019.10.21

  Reported2019.10.25

  Kindle launches Yung Le Palace and B.Duck collaboration gift sets and cases[8]Kindle推出永乐宫壁画艺术博物馆及B.Duck联名礼盒和保护套finance.sina.com.cn

  Kindle launched collaboration gift sets and custom cases with Yung Le Palace Mural Art Museum and B.Duck. The Yung Le Palace gift set went on sale exclusively through JD.com from October 21, while B.Duck cases went on sale exclusively through Kindle's Tmall flagship store.

• Unconfirmed

  Reported2019.10.08

  Amazon launches a children’s Kindle edition[9]亚马逊推出儿童版 Kindlegsmarena.com

  Amazon launched a Kindle edition designed for children. The device supports reading and includes child-friendly features such as activity badges, children’s wallpapers, and a vocabulary list.

Read more

1. 1Kindleamazon.com
2. 2Amazon Kindleen.wikipedia.org
3. 3Amazon 将 Kindle Unlimited 更名为 Kindle+engadget.com
4. 4亚马逊发布采用全平屏幕设计的全新Kindle产品线techcrunch.com
5. 5Amazon下调Echo装置及Kindle阅读器售价engadget.com
6. 6Amazon限时以84.99美元销售Kindle Paperwhitetechradar.com
7. 7Kindle与永乐宫壁画艺术博物馆及B.Duck合作pad.zol.com.cn
8. 8Kindle推出永乐宫壁画艺术博物馆及B.Duck联名礼盒和保护套finance.sina.com.cn
9. 9亚马逊推出儿童版 Kindlegsmarena.com
10. 10亚马逊推出儿童版 Kindle，还有一款价格不到入门版 iPad 一半的平板ifanr.com
11. 11亚马逊推出儿童版Kindle 售价110美元news.zol.com.cn
12. 12Amazon unveils Kindle+ subscription, a rebrand with more audiobooks - 9to5Mac9to5mac.com