KinoEvolution
KinoEvolution is Kinoplex's premium immersive cinema auditorium format in Brazil, combining giant screens, laser projection and tri-amplified sound.
Last updated September 28, 2026
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Overview
KinoEvolution is a premium cinema auditorium brand operated by the Brazilian exhibition chain Kinoplex. Rather than a standalone company, it is a proprietary large-format, immersive screening-room concept deployed inside selected Kinoplex multiplexes across Brazil. The format is marketed under the tagline of experiencing cinema "to the maximum," and is positioned as one of the chain's special auditorium types alongside its laser-projection rooms, IMAX and Kinoplex Platinum offerings. The defining features of a KinoEvolution room, as described by Kinoplex, are a giant screen, laser projection and tri-amplified sound. The combination is intended to make viewers feel as though they are part of the film, heightening realism and sensory immersion. Kinoplex frames the experience as uniting technical modernity with the magic of cinema to produce a unique emotional response. KinoEvolution auditoriums appear in a number of Kinoplex locations. The chain's own programming pages list the format at venues including Kinoplex RioSul and Kinoplex Madureira in Rio de Janeiro, Kinoplex Via Parque, Kinoplex West Shopping and Kinoplex Iguaçu Top in Nova Iguaçu, Kinoplex Nova Iguaçu, Kinoplex Maceió in Maceió, and Kinoplex Golden in São Luís. Sessions are shown in a range of formats, including dubbed and 3D presentations, and are bookable through the standard Kinoplex ticketing channels. As a product brand, KinoEvolution sits within Kinoplex's portfolio of special rooms. It is used to differentiate premium screens from standard auditoriums and to support premium pricing and marketing of blockbuster releases. The brand has no separate corporate identity, ownership or listing; it is a trademarked in-cinema experience belonging to the Kinoplex exhibition business.
History
KinoEvolution is a special auditorium format created and operated by Kinoplex, one of Brazil's major cinema exhibition chains. It belongs to a generation of premium large-format in-cinema brands that exhibitors worldwide introduced to differentiate their best screens from ordinary auditoriums and to justify premium ticket pricing. The format is presented by Kinoplex as an immersive cinema technology built around three pillars: a giant screen, laser projection and tri-amplified sound. According to the chain's own description, these elements are intended to make spectators feel as though they are part of the film, combining technical modernity with the emotional magic of cinema. The brand is listed among Kinoplex's special rooms, alongside laser projection, IMAX and Kinoplex Platinum, and is promoted through a dedicated page on the Kinoplex website. KinoEvolution rooms have been rolled out across multiple Kinoplex complexes in different Brazilian states. Programming listings show the format in use at Kinoplex RioSul and Kinoplex Madureira in Rio de Janeiro; Kinoplex Via Parque, Kinoplex West Shopping, Kinoplex Iguaçu Top and Kinoplex Nova Iguaçu in the Nova Iguaçu area; Kinoplex Maceió in Alagoas; and Kinoplex Golden in São Luís, Maranhão. Sessions in these rooms have included major releases shown in dubbed and 3D versions, and tickets are sold through Kinoplex's standard channels, including its website and app. Because KinoEvolution is an in-house auditorium brand rather than a separate company, it has no independent corporate history, ownership structure or stock listing. Its development is tied to Kinoplex's broader strategy of upgrading its circuit with premium technologies and marketing those upgrades under distinct room brands. The format continues to be an active part of the Kinoplex offering.
KinoEvolution is promoted as a special Kinoplex auditorium format featuring giant screens, laser projection and tri-amplified sound.
KinoEvolution rooms are listed at Kinoplex RioSul and Kinoplex Madureira in Rio de Janeiro.
KinoEvolution rooms are listed at Kinoplex Via Parque, Kinoplex West Shopping, Kinoplex Iguaçu Top and Kinoplex Nova Iguaçu.
KinoEvolution rooms are listed at Kinoplex Maceió and Kinoplex Golden in São Luís.
Products and positioning
Premium, immersive large-format cinema experience within Kinoplex multiplexes.
KinoEvolution auditorium
Premium Kinoplex screening room with giant screen, laser projection and tri-amplified sound.
Sources3 sources
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