Kinohimitsu

Kinohimitsu is a functional beauty and health brand established in 1998 and headquartered in Singapore. It operates within Kino Biotech, an integrated bio-nutraceutical and cosmeceutical company whose shares have been traded on Taiwan's GreTai Securities Market. The brand name is associated with the idea of nature's secrets and reflects its positioning around beauty, wellness and nutrition derived from functional ingredients. The brand began with Healthpad, described in reference material as a product that subsequently received certification from the United States Food and Drug Administration as a medical device. Kinohimitsu later extended its health-oriented range with Hot Health Pad, incorporating far-infrared technology. These early products established a platform spanning both wellness devices and ingestible or topical beauty products. A major turning point came in 2001 with the launch of Beauty Drink 2500 mg, identified as the first collagen drink introduced in Southeast Asia. Kinohimitsu subsequently became particularly associated with beauty drinks and collagen beverages. Collagen Diamond 5300 mg is described as the brand's best-known and best-selling product, with more than one million bottles sold worldwide according to the cited reference material. The brand's product portfolio is broadly situated at the intersection of functional beverages, nutritional supplements, collagen products and cosmeceuticals. Kinohimitsu built a regional distribution network covering more than 6,000 points of sale in Asia. Its products have been distributed through pharmacies, supermarkets and convenience stores in Singapore, Malaysia, China, Vietnam, Thailand, Cambodia and Indonesia. In 2014, the company opened its first Singapore beauty counter at OG Orchard Point, adding a dedicated retail and consultation format to its broader wholesale and mass-market distribution model. The brand's commercial profile has been especially strong in Singapore and Malaysia. Euromonitor International was cited as ranking Kinohimitsu as the leading-selling beauty-drink and collagen-drink brand in both markets between 2008 and 2010. Celebrity endorsements, including appearances by public figures from China, Hong Kong and Singapore, have also supported its consumer-facing positioning. Based on the available reference material, Kinohimitsu remains an active regional health and beauty brand, although detailed current ownership, management, financial and official website information is not supplied.

Kinohimitsu was established in 1998 as a brand within Kino Biotech's broader bio-nutraceutical and cosmeceutical business. Its first reported product was Healthpad, a health-oriented pad that was later described as having received United States Food and Drug Administration certification as a medical device. The early product range expanded with Hot Health Pad, which used far-infrared technology and reinforced the brand's initial focus on consumer wellness products. In 2001, Kinohimitsu introduced Beauty Drink 2500 mg. The product is described in the available reference material as Southeast Asia's first collagen drink, marking the brand's move into ingestible beauty and functional beverages. This category became central to Kinohimitsu's identity and commercial development. The company later introduced Collagen Diamond 5300 mg, which became its most widely recognized offering and was reported to have sold more than one million bottles worldwide. During the late 2000s, Kinohimitsu developed a significant presence in Singapore and Malaysia. Euromonitor International was cited as identifying the brand as the top-selling beauty-drink and collagen-drink brand in both markets from 2008 to 2010. The brand also used celebrity endorsements to build recognition across Asian markets, with cited endorsers including Vicki Zhao, Tavia Yeung, Phua Chu Kang and Carrie Wong. Kinohimitsu's distribution expanded beyond a single national market. Reference material describes a network of more than 6,000 points of sale across China, Singapore, Malaysia, Vietnam, Thailand, Cambodia and Indonesia. Products were made available through pharmacies, supermarkets and convenience stores, giving the brand access to both health-oriented and general consumer channels. In 2014, Kinohimitsu opened its first beauty counter in Singapore at OG Orchard Point. The counter represented an additional retail format alongside third-party distribution and helped present the brand as a beauty and wellness service proposition rather than solely as a packaged-products label. The available material does not provide subsequent corporate developments, current executive details, audited financial information or a current official website. Kinohimitsu is nevertheless described as an active brand operating under Kino Biotech.

• 2014

  First Singapore beauty counter opened

  [1]Kinohimitsuen.wikipedia.org

  Kinohimitsu opened its first beauty counter in Singapore at OG Orchard Point.

• 2010

  End of cited top-selling period

  [1]Kinohimitsuen.wikipedia.org

  The available reference identifies 2010 as the end of the period in which Euromonitor ranked Kinohimitsu first in beauty drinks and collagen drinks in Singapore and Malaysia.

• 2008

  Regional beauty-drink leadership period began

  [1]Kinohimitsuen.wikipedia.org

  The cited Euromonitor period began during which Kinohimitsu was identified as the leading-selling beauty-drink and collagen-drink brand in Singapore and Malaysia.

• 2001

  Beauty Drink 2500 mg launched

  [1]Kinohimitsuen.wikipedia.org

  Kinohimitsu introduced Beauty Drink 2500 mg, described in the reference material as the first collagen drink launched in Southeast Asia.

• 1998

  Brand established

  [1]Kinohimitsuen.wikipedia.org

  Kinohimitsu was established as a functional beauty and health brand within Kino Biotech.

• 1998

  Healthpad launched

  [1]Kinohimitsuen.wikipedia.org

  Healthpad became the first reported Kinohimitsu product and was later described as receiving United States FDA certification as a medical device.

A regional functional beauty and wellness brand combining collagen and beauty beverages, nutritional products, cosmeceuticals and health-oriented devices. Its positioning emphasizes nature-derived wellness, beauty maintenance and convenient daily consumption, with distribution across pharmacies, supermarkets, convenience stores and dedicated beauty retail counters.

• Health device · 1998

  Healthpad

  Healthpad was the first product reported to have been launched under Kinohimitsu. It established the brand's early presence in consumer wellness devices before the company expanded into functional beverages and beauty nutrition. The available reference material states that the product was subsequently certified by the United States FDA as a medical device, although it does not provide the certification date, classification details or current availability.

• Health device

  Hot Health Pad with Far-Infrared

  Hot Health Pad with Far-Infrared followed Healthpad and extended Kinohimitsu's early wellness-device range. Its stated distinguishing feature was the use of far-infrared technology. The product illustrates the brand's original emphasis on health-support products before collagen beverages and ingestible beauty products became its most prominent commercial category. Current availability and technical specifications are not provided in the cited material.

• Collagen beauty drink · 2001

  Beauty Drink 2500 mg

  Beauty Drink 2500 mg was launched in 2001 and is described as the first collagen drink introduced in Southeast Asia. The product helped establish Kinohimitsu's association with ingestible beauty and functional beverages. Its formulation details, packaging history, current status and specific sales results are not given in the available reference material.

• Collagen beauty drink

  Collagen Diamond 5300 mg

  Collagen Diamond 5300 mg is identified as Kinohimitsu's best-known product and the brand's best seller. The cited reference reports that more than one million bottles have been sold worldwide. It represents the brand's core proposition of combining collagen supplementation with beauty-oriented daily consumption. The available material does not establish the product's current formulation, markets, retail price or ongoing availability.

• 2014

  Expansion into dedicated beauty-counter retailStrategy

  Background

  Kinohimitsu had distributed products through pharmacies, supermarkets and convenience stores across several Asian markets.

  Action taken

  The brand opened its first Singapore beauty counter at OG Orchard Point, adding a dedicated branded retail presence to its existing distribution network.

  Aftermath

  The available reference confirms the opening but does not report subsequent store expansion, sales impact or other measurable outcomes.

  Source

1. 1Kinohimitsuen.wikipedia.org