KMSG-LD

KMSG-LD is a low-power television station serving the Fresno market and nearby communities in California. The station broadcasts on digital channel 39 and is owned by Cocola Broadcasting, a California television operator that also owns the Merced-licensed Estrella TV affiliate KGMC and several other low-power stations. Its transmitter is located on Bear Mountain near Meadow Lakes, providing service to the station’s Central Valley coverage area. The station began in the Visalia area in 2005 as KVVG-LP, an analog low-power outlet affiliated with Almavision. During its first year, it moved from channel 31 to channel 54 and changed its programming affiliation to Tvida Vision. The station later converted to digital operation and adopted the KVVG-LD callsign, establishing the technical identity that preceded its current KMSG-LD designation. The KVVG calls had also been used decades earlier by a DuMont affiliate on channel 27 in Tulare, although that historical station was a separate operation. KMSG programming was formerly distributed beyond its primary signal through KPMC-LP in Bakersfield, which carried the service until mid-2006. KPMC-LP was subsequently sold to McGraw-Hill, became an independent Azteca América affiliate, and later operated as a translator for ABC affiliate KERO-TV. This ended KMSG’s Bakersfield rebroadcast arrangement. The station’s programming profile changed significantly in the 2020s. On September 28, 2020, MyNetworkTV programming moved to KMSG after the previous Fresno-area affiliate, KAIL, changed to TCT. During the MyNetworkTV period, KMSG also carried an 8 p.m. weekday edition of Action News produced by KFSN-TV, the ABC-owned station serving the market. That newscast was discontinued in December 2021, after which KMSG carried NewsNet for approximately three months. In April 2022, the station introduced MyTV53 News @ 8, an internally produced local newscast anchored by Austin Reed, who also served as news director. The program represented the station’s first documented attempt to produce its own newscast, but it had ended by early 2024. KMSG’s affiliation history also reflects the contraction of ethnic and specialty television networks in the market. Azteca América ceased operations on December 31, 2022, affecting the broader competitive and programming environment for Spanish-language television stations. The station has been associated with LATV and has also carried MyNetworkTV programming; exact current subchannel and affiliation details should be verified against the latest Federal Communications Commission and station records. KMSG-LD remains an active local broadcast outlet whose principal offering is scheduled television programming delivered over a low-power digital signal.

KMSG-LD originated in early 2005 as KVVG-LP, a low-power analog television station intended to serve the Visalia area. It initially operated on channel 31 and affiliated with Almavision. Later in 2005, the station moved to channel 54 and changed its affiliation to Tvida Vision. These early changes established the outlet as a specialty-programming station rather than a conventional full-power network affiliate. The station subsequently transitioned to digital broadcasting and operated under the KVVG-LD callsign. The KVVG calls had historical antecedents in the Central Valley: they had previously been assigned to a separate DuMont affiliate on channel 27 in Tulare during the 1950s. That earlier use was not the same station as the modern low-power outlet. The KMSG calls also had an earlier history in the market, having been used by the station now known as KFRE-TV from its 1985 sign-on until 2001. For a period ending in mid-2006, KMSG programming was also carried by KPMC-LP on channel 42 in Bakersfield. KPMC-LP was later sold to McGraw-Hill. Following the sale, it became a standalone Azteca América affiliate and later served as a translator for KERO-TV, the Bakersfield ABC affiliate. The change ended KMSG’s documented Bakersfield rebroadcast relationship. In the 2020s, the station’s programming identity shifted toward MyNetworkTV. On September 28, 2020, MyNetworkTV programming moved from KAIL to KMSG after KAIL changed its affiliation to TCT. As part of the transition, KMSG aired a weekday 8 p.m. edition of Action News produced by KFSN-TV, an ABC-owned station serving the Fresno area. That newscast ended in December 2021, and KMSG carried NewsNet for roughly three months afterward. In April 2022, KMSG launched MyTV53 News @ 8, with Austin Reed serving as anchor and news director. The program was notable as the first documented effort by the station to produce a local newscast itself rather than relying on a newscast produced by another station. By early 2024, however, the program had ended. KMSG-LD is owned by Cocola Broadcasting, which operates the station alongside KGMC and other low-power outlets. The station’s transmitter is situated on Bear Mountain near Meadow Lakes. Its documented affiliations and programming have included Almavision, Tvida Vision, LATV, and MyNetworkTV. The shutdown of Azteca América on December 31, 2022, was an important development in the specialty and Spanish-language television environment in which stations such as KMSG operate. Because low-power stations can change subchannel arrangements and affiliations, current technical and programming details should be checked against up-to-date regulatory or station records.

• 2024

  Local newscast ends

  [1]KMSG-LDen.wikipedia.org

  MyTV53 News @ 8 is no longer documented as airing by early 2024.

• 2022

  MyTV53 News @ 8 debuts

  [1]KMSG-LDen.wikipedia.org

  KMSG launches an internally produced local newscast with Austin Reed as anchor and news director.

• 2022

  Azteca América shuts down

  [1]KMSG-LDen.wikipedia.org

  Azteca América ceases operations on December 31, affecting the surrounding specialty television market.

• 2021

  Action News broadcast discontinued

  [1]KMSG-LDen.wikipedia.org

  The KFSN-produced 8 p.m. Action News edition carried by KMSG ends in December.

• 2020

  MyNetworkTV affiliation moves to KMSG

  [1]KMSG-LDen.wikipedia.org

  MyNetworkTV programming moves to KMSG after KAIL changes to TCT.

• 2011

  Digital conversion as KVVG-LD

  [1]KMSG-LDen.wikipedia.org

  The station converts from analog low-power operation to a digital signal and uses the KVVG-LD callsign.

• 2005

  KVVG-LP begins broadcasting

  [1]KMSG-LDen.wikipedia.org

  The station begins operation in the Visalia area as KVVG-LP, initially affiliated with Almavision on channel 31.

• 2005

  Channel and affiliation changes

  [1]KMSG-LDen.wikipedia.org

  The station moves to channel 54 and changes its affiliation to Tvida Vision.

A low-power Central Valley television station combining network, syndicated, specialty, and locally produced programming for viewers in and around Fresno and Visalia.

• Broadcast television · 2005

  Over-the-air television service

  KMSG-LD’s core product is a low-power digital television signal serving the Fresno and Visalia areas from a transmitter on Bear Mountain near Meadow Lakes. The station distributes scheduled network, syndicated, specialty, and local programming through its broadcast operation.

• Local news · 2022

  MyTV53 News @ 8

  MyTV53 News @ 8 was KMSG’s internally produced evening newscast, launched in April 2022 with Austin Reed as anchor and news director. It was the station’s first documented attempt to produce a local newscast directly, but the program had ended by early 2024.

• Local news · 2020

  Action News at 8 p.m.

  This weekday evening newscast was produced by KFSN-TV and carried by KMSG after MyNetworkTV programming moved to the station in 2020. KMSG discontinued the program in December 2021.

• 2022

  Launch an internally produced evening newscastOther

  Background

  After the KFSN-produced Action News edition ended and KMSG carried NewsNet for approximately three months, the station sought a locally produced replacement.

  Action taken

  KMSG introduced MyTV53 News @ 8 in April 2022, with Austin Reed as anchor and news director.

  Aftermath

  The newscast later ended, with no longer-running edition documented by early 2024.

  Source

• 2020

  Accept MyNetworkTV programming from KAILStrategy

  Background

  KAIL changed its affiliation to TCT, leaving MyNetworkTV programming to move to another Fresno-area outlet.

  Action taken

  KMSG began carrying MyNetworkTV programming on September 28, 2020, and also carried an Action News edition produced by KFSN-TV.

  Aftermath

  The move expanded KMSG’s network-programming role and was followed by changes to its evening news offering.

  Source

1. 1KMSG-LDen.wikipedia.org