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Knockaround

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San Diego-based eyewear brand making affordable sunglasses, founded in 2005.

Last updated September 11, 2026

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Nov 4, 2026
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Overview

Knockaround is a San Diego-based eyewear brand dedicated to making high-quality, stylish, and affordable sunglasses for everyone. Founded in 2005 by Adam "Ace" Moyer, the brand blends creativity with durability and stays true to laid-back California roots. It offers a wide range of frames and colors, including polarized and prescription options, with a stated commitment to creating great products at fair prices.

History

Knockaround was founded in 2005 by Adam "Ace" Moyer. The founder has said the name was inspired by an old pair of sneakers his dad wore when mowing the lawn, which he called his "knockaround" sneakers. The brand is based in San Diego and describes itself as dedicated to making high-quality, stylish, and affordable sunglasses for everyone, blending creativity with durability and staying true to laid-back California roots.

Products and positioning

Quality shades that won't break the bank; accessible style with a wide range of frames and colors.

  • Afters

    Large square shield sunglasses for men and women, designed to fit medium to large head sizes, with polarized lenses, lightweight polycarbonate frame, 100% UVA/UVB protection, and FDA-compliant impact-resistant lenses.

  • Palomas

    Oversized cat eye sunglasses for women with medium to large head sizes, featuring polarized lenses, lightweight polycarbonate frame, 100% UVA/UVB protection, and FDA-compliant impact-resistant lenses.

Recent events

  • Reported

    San Diego Zoo and Knockaround partner on animal-print sunglasses[5]

    Knockaround and the San Diego Zoo partnered on a series of animal-print sunglasses inspired by zoo animals. The first design, Reticulated Giraffe Premium, was released that week and was also planned for limited-quantity sale at the zoo.

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