KnowBe4
KnowBe4 is a United States cybersecurity software brand focused on reducing human and workforce-related security risk.
Last updated November 4, 2026
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Overview
KnowBe4 is a cybersecurity software brand serving organizations that want to reduce the risks created by human behavior, social engineering, and the use of digital workplace systems. Its positioning centers on the idea that security controls should address both technology and people: employees need practical security education, while organizations also need tools that can identify, manage, and mitigate risky activity. The brand is primarily associated with security awareness training and simulated social-engineering exercises. These offerings are designed to help organizations educate employees about phishing, credential theft, malware delivery, social manipulation, and other common attack methods. A typical program may combine assigned learning content, simulated phishing campaigns, reporting workflows, behavioral measurement, and administrative analytics. This approach treats security awareness as an ongoing organizational process rather than a one-time compliance course. KnowBe4’s current public positioning extends beyond traditional awareness training. Its official website describes a broader platform intended to help organizations secure the digital workforce through a combination of human-focused security controls and artificial intelligence. The platform categories identified by the company include Security Awareness Training, Email Security, and Agent Security. Together, these areas address employee knowledge, suspicious or malicious email, and security risks associated with software agents or other digital-workforce components. The brand operates in the business-to-business cybersecurity software market. Its likely customers include companies, public-sector organizations, and other institutions that need centralized tools for security education, phishing-resilience programs, user-risk measurement, and workforce protection. The platform model is suited to security, information-technology, compliance, and human-resources stakeholders because it links technical security operations with employee training and organizational policy. KnowBe4’s differentiation is its emphasis on the human layer of cybersecurity. Rather than presenting employees only as a vulnerability, the brand frames them as participants in an organization’s defensive posture. Training content, simulated attacks, reporting mechanisms, and risk analytics are used to encourage safer habits and provide security teams with measurable indicators of workforce resilience. The available reference material does not establish a complete corporate history, ownership record, executive roster, financial profile, headquarters location, or detailed product chronology. Those fields are therefore left unconfirmed rather than inferred. The brand is nevertheless clearly identifiable from its name, website, and stated cybersecurity focus, and its official positioning indicates an active platform spanning security awareness, email, and agent-oriented protection.
History
The available reference material does not provide a sufficiently documented chronology for KnowBe4’s founding, ownership, management changes, public-market history, acquisitions, or major corporate milestones. What can be established is the brand’s business focus: KnowBe4 operates in cybersecurity software and concentrates on the human and workforce dimensions of security. Its core proposition is security awareness training supported by simulated social-engineering activity. In this model, an organization uses software to deliver educational material, test employee responses to realistic but controlled threats, and measure changes in security behavior. The approach is intended to address attack techniques such as phishing and credential theft, where technical defenses may be weakened by user interaction. The brand therefore occupies a position between conventional security software, compliance training, and organizational risk management. KnowBe4’s public platform description indicates an expansion from a narrow awareness-training identity toward a broader digital-workforce security platform. The company identifies Security Awareness Training, Email Security, and Agent Security as platform areas. This scope suggests a layered model: training and behavior change address the human element, email controls address a major delivery channel for attacks, and agent-oriented controls address security risks involving software agents or automated digital workers. The available source does not document when individual offerings were launched, how the product portfolio evolved, which executives led the company, or whether the company is currently independently owned or part of a larger corporate group. No reliable dated milestones, financial figures, campaign records, scandals, lawsuits, recalls, or leadership announcements are supplied in the reference material. These omissions are intentional: unsupported corporate facts are not added to the record.
Products and positioning
A human-centered cybersecurity platform that combines workforce security awareness with email and agent protection to reduce organizational digital risk.
Security awareness and human-risk management
Security Awareness Training
KnowBe4 identifies Security Awareness Training as a core platform area. This offering category is intended to help organizations educate employees about cybersecurity threats and safer digital behavior. It is associated with human-risk reduction, awareness content, and organizational programs designed to improve resilience against phishing, social engineering, credential theft, and related attacks. The available reference does not specify the exact modules, plans, delivery formats, or launch date.
Email security
Email Security
Email Security is presented by KnowBe4 as one of the platform’s principal product areas. It addresses security risks associated with email, a common channel for phishing, malicious links, fraudulent requests, and malware delivery. In the context of KnowBe4’s broader human-centered approach, email protection complements employee education by combining user awareness with technical or workflow-based controls. Product features, deployment architecture, and launch timing are not specified in the available reference.
Agent and digital-workforce security
Agent Security
Agent Security is another platform category named in KnowBe4’s official public positioning. It is intended to address security risks associated with software agents and other automated or digitally mediated workforce components. Its inclusion signals that the brand’s scope extends beyond conventional employee training toward protection of emerging digital-workforce environments. The available reference does not provide a detailed feature list, product history, or release date.
Recent events
- Unconfirmed
KnowBe4 appoints Bob Reich as CFO[2]
KnowBe4 announced that Bob Reich had stepped into the CFO role, replacing Krish Venkataraman, who would transition to the company's board of directors.
Reported
KnowBe4 receives Aetna Workplace Well-being Silver Award[3]
KnowBe4 announced that it received the Above and Beyond Silver level Aetna Workplace Well-being Award.
- Unconfirmed
KnowBe4 files for an IPO[4]
KnowBe4 filed for an initial public offering, seeking to raise up to $100 million in a Nasdaq public offering.
Reported
KnowBe4 acquires MediaPRO[5]
KnowBe4 announced that it had acquired MediaPRO, a security and privacy training solutions company. The acquisition gives KnowBe4 customers access to more privacy and compliance training modules, while MediaPRO customers gain access to KnowBe4's training and phishing-simulation platform.
Reported
KnowBe4 partners with #GirlsClub on sales leadership scholarships[6]
KnowBe4 announced a partnership with #GirlsClub to provide a scholarship for its sales leadership training program. The organizations also reported that KnowBe4 awarded its inaugural scholarship to a hardship applicant for the 2021 program.
Reported
KnowBe4 launches PhishER Security Roles[7]
KnowBe4 launched PhishER Security Roles, an email security feature that lets cybersecurity professionals assign custom permissions and incident-response responsibilities. The feature is available to all PhishER customers.
Reported
KnowBe4 wins Security Awareness Training Platform of the Year[8]
KnowBe4 announced that it had won the “Security Awareness Training Platform of the Year” award for the second consecutive year in the CyberSecurity Breakthrough Awards program.
Reported
KnowBe4 wins Network Computing award[9]
KnowBe4 announced that it had been selected as the winner of Network Computing’s Education and Training Provider of the Year Award for the second consecutive year.
Reported
KnowBe4 adds Kevin Klausmeyer to its board[10]
KnowBe4 announced that Kevin Klausmeyer had joined its board of directors as an independent board member.
Reported
KnowBe4 and its training product win EdTech Awards[11]
KnowBe4 announced that it won two EdTech Awards: one recognizing CEO Stu Sjouwerman for leadership and another recognizing Kevin Mitnick Security Awareness Training as a cool security tool.
Sources14 sources
- 1KnowBe4 | Secure Your Digital Workforce: Human + AIknowbe4.com
- 2KnowBe4任命Bob Reich为首席财务官itbusinessnet.com
- 3KnowBe4 获得 Aetna 职场健康银奖prweb.com
- 4KnowBe4提交首次公开募股申请crn.com
- 5KnowBe4收购MediaPROprnewswire.com
- 6KnowBe4 与 #GirlsClub 合作提供销售领导力奖学金prweb.com
- 7KnowBe4推出PhishER Security Roles功能prweb.com
- 8KnowBe4荣获年度安全意识培训平台奖prweb.com
- 9KnowBe4获得Network Computing奖项prweb.com
- 10KnowBe4 增补 Kevin Klausmeyer 为董事会成员infosecurity-magazine.com
- 11KnowBe4 及其培训产品获得 EdTech Awardsprweb.com
- 12KnowBe4为PhishER推出PhishRIP功能prnewswire.com
- 13KnowBe4与Stetson法学院建立网络安全法律合作infosecurity-magazine.com
- 14KnowBe4 Launches PhishFlip To Turn Active Phishing Attacks Into Safe Templatesprnewswire.com
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