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Koia is a United States plant-based protein drink brand founded in the Chicago area in 2013.

Last updated August 24, 2026

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Overview

Koia is a plant-based beverage brand established in the Chicago area in 2013 by Maya French, Chris Fanucchi, and Dustin Baker. The company was created around the development and sale of vegan drinks positioned as convenient sources of plant-based nutrition, particularly protein. French's lactose intolerance was identified as one motivation behind the founders' focus on vegan products, linking the brand's origin to the founders' interest in alternatives to conventional dairy-based beverages. The business became associated with the broader growth of plant-based food and beverage consumption in the United States. Its core identity is that of a branded consumer product rather than a restaurant, retailer, or diversified food company. Publicly described products center on ready-to-drink plant-based protein beverages. The available reference material does not establish a complete catalog of product variants, formulation details, manufacturing arrangements, or a current corporate ownership structure, so those aspects remain unspecified here. In 2016, beverage-industry veteran Chris Hunter became a cofounder and chief executive officer. His arrival represented a significant management development as Koia moved from an early-stage founder-led venture toward a more commercially organized beverage business. Koia subsequently secured investment from a number of backers. Public references specifically identify entertainment and sports figures including The Weeknd, Chris Paul, and Cordae among its investors, although the available material does not provide complete investment rounds, ownership percentages, valuation figures, or transaction dates. Koia's retail presence expanded beyond specialty or natural-food channels. The brand has been sold through recognizable United States retail and convenience channels, including Starbucks, Whole Foods, Walmart, and 7-Eleven. This distribution footprint indicates an effort to make plant-based protein drinks available through mainstream grocery, mass retail, coffee, and convenience environments. The reference material does not provide sales figures, market-share data, international operations, or a verified corporate website. The brand also received recognition through its founders. In 2019, Maya French was included in Forbes' 30 Under 30 list for her role in cofounding Koia. That recognition increased the public profile of both French and the company, while reinforcing Koia's association with entrepreneurship, plant-based products, and consumer packaged goods innovation. Koia's documented positioning is therefore centered on accessible plant-based protein beverages distributed through broad United States retail channels. Its known history includes a 2013 founding, the addition of Chris Hunter as a cofounder and CEO in 2016, growing visibility through celebrity-backed investment, and founder recognition in 2019. Because the supplied sources are limited, current executive roles beyond Hunter's documented appointment, exact headquarters, present ownership, product range, and recent strategic activity require further verification.

History

Koia was founded in the Chicago area in 2013 by Maya French, Chris Fanucchi, and Dustin Baker. The founders developed the brand around plant-based beverages, with vegan protein drinks becoming its defining product category. French's lactose intolerance was cited as a personal motivation for pursuing products that could serve consumers seeking alternatives to dairy-based drinks. This origin placed Koia within the expanding United States market for plant-based foods and beverages. The company later added beverage-industry experience to its leadership structure. In 2016, Chris Hunter became a cofounder and chief executive officer. His appointment marked an important transition in Koia's development, bringing a veteran of the beverage sector into a central leadership role while the company worked to establish distribution and consumer recognition. Koia's products reached a broad set of United States retail channels. The brand has been sold at Starbucks, Whole Foods, Walmart, and 7-Eleven, giving it access to coffee-shop, natural-food, mass-market grocery, and convenience customers. This combination of outlets suggests a strategy focused on making plant-based protein beverages available in everyday purchasing environments rather than limiting them to specialist health-food stores. Available references do not specify the dates or terms of each retail relationship. The company also attracted investment from recognizable public figures. The Weeknd, Chris Paul, and Cordae are identified among Koia's investors. The available source does not disclose the relevant financing rounds, investment amounts, ownership stakes, or whether these individuals held operational roles. They are therefore treated as investors rather than executives in this dossier. In 2019, Maya French appeared on Forbes' 30 Under 30 list in recognition of her role as a Koia cofounder. The honor contributed to the company's entrepreneurial profile and highlighted the founders' participation in the emerging plant-based consumer-products sector. Koia's documented history remains relatively concise. The supplied reference identifies its founding, leadership development, investor visibility, retail distribution, and founder recognition, but does not provide enough information to establish later product launches, acquisitions, ownership changes, international expansion, financial performance, or a detailed current management roster. The brand is treated as active, while those unresolved corporate details require additional source verification.

  • 2019

    Maya French receives Forbes 30 Under 30 recognition

    [1]

    Koia cofounder Maya French is included on Forbes' 30 Under 30 list for her role in cofounding the brand.

  • 2016

    Chris Hunter becomes cofounder and CEO

    [1]

    Beverage-industry veteran Chris Hunter joins the company as a cofounder and chief executive officer.

  • 2013

    Koia is founded in the Chicago area

    [1]

    Maya French, Chris Fanucchi, and Dustin Baker establish Koia as a plant-based beverage brand.

Products and positioning

A mainstream-accessible plant-based beverage brand focused on convenient vegan protein drinks.

  • Plant-based protein beverage

    Koia plant-based protein drinks

    Koia's documented core offering is a ready-to-drink, plant-based protein beverage designed for consumers seeking vegan alternatives to conventional dairy-based drinks. The products form the central basis of the brand's identity and have been distributed through mainstream grocery, mass-retail, coffee, and convenience channels. The supplied reference does not establish a complete flavor list, package architecture, nutrition specifications, or individual launch dates.

Brand decisions

  • 2016

    Add experienced beverage leadershipStrategy

    Background

    Koia was an early-stage plant-based beverage company seeking to develop its position in the beverage market.

    Action taken

    Chris Hunter, described as a beverage-industry veteran, joined as a cofounder and chief executive officer.

    Aftermath

    The appointment gave Koia an expanded leadership structure, although the available source does not quantify its commercial or financial effects.

Recent events

  • Unconfirmed

    Reported

    Koia launches Koia Kares[2]

    Koia launched its Koia Kares program to support healthcare and frontline workers during the COVID-19 pandemic and reported donating more than 14,000 drinks.

Read more

Sources2 sources

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