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Kolbe Corp is an American management consulting and assessment company best known for the Kolbe A™ Index, a conative strengths assessment that measures how people instinctively take action.

Last updated September 26, 2026

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Overview

Kolbe Corp is an American management consulting and natural strengths assessment company. It is best known as the developer of the Kolbe A™ Index, a proprietary conative assessment that measures a person's instinctive strengths — how they naturally take action, solve problems, and make decisions when free to be themselves. Unlike cognitive or personality tests, Kolbe's methodology focuses on conation, the volitional or action-oriented aspect of the mind. The company was founded in 1975 by Kathy Kolbe, who grew up watching her father, Eldon Wonderlic, develop one of the first cognitive assessments used widely by business and government. Driven to understand what more fully drives human performance, Kathy Kolbe began her own research and development of the first conative assessment. Her early enterprise, Resources for the Gifted, created over 100 books, games, and interactive activity kits for elementary and high-school students of all ability levels, which became the basis for a new genre in educational publishing. Over the past 50 years, Kolbe Corp has translated that research into workplace tools. Its flagship offering, the Kolbe A™ Index, gives individuals a profile of their instinctive strengths and provides teams with a shared language for understanding why certain people click, why others clash, and what to do about it. The company also offers team solutions, job-design consulting, communication improvement programs, and certification for Kolbe Certified™ Consultants. Its clients range from small companies to large organizations. Kolbe Corp is privately held and remains closely associated with its founder. It operates primarily from the United States and serves clients internationally through its assessment products, consulting services, webinars, seminars, and on-demand courses.

History

Kolbe Corp traces its origins to 1975, when Kathy Kolbe started an enterprise with a passionate commitment to helping elementary and high-school students of all ability levels navigate the educational system, learn more, and achieve their personal goals. In fulfilling that mission, she founded Resources for the Gifted, whose team of educators, academics, and artists created over 100 books, games, and interactive activity kits. These award-winning products became the basis — and the gold standard — for a new genre in educational publishing. Teachers and parents have used Kolbe products, methods, and techniques for decades, reporting that the Kolbe approach to learning helps children thrive, develop outstanding problem-solving skills, and embrace their individual capabilities. Hundreds of children also experienced the Summer Program for Individual Explorations (SPIES), which Kathy Kolbe designed as part intellectual adventure camp, part school, and part product-development laboratory. Kathy Kolbe's interest in human performance was shaped early: she grew up watching her father, Eldon Wonderlic, research and develop the first cognitive assessment used extensively by business and government. Driven to more fully understand what drives human performance, she began her own research and development of the first conative assessment. This work shifted the company's focus from educational publishing toward the science of conation — the volitional, action-oriented dimension of the mind — and its application in the workplace. Over the past 50 years, Kolbe Corp has built its business around the Kolbe A™ Index, a proven assessment that shows how each person on a team solves problems and makes decisions. The index measures instinctive strengths — how people get things done when free to be themselves — and gives teams a shared understanding of why certain people click, why others clash, and what to do about it. The company has expanded its offerings to include team solutions, job-design consulting, communication improvement programs, and certification for Kolbe Certified™ Consultants, delivered through live webinars, in-person seminars, and on-demand courses. Its clients range from small companies to large organizations, and it positions itself as the leader in conative assessment.

  • 1975

    Kathy Kolbe starts her enterprise, later founding Resources for the Gifted.

  • Resources for the Gifted creates over 100 books, games, and interactive activity kits for students.

  • Kathy Kolbe begins research and development of the first conative assessment.

  • Kolbe Corp becomes a leader in conative assessment with the Kolbe A™ Index.

Products and positioning

A leader in conative assessment, helping individuals and teams understand instinctive strengths to improve problem solving, communication, and engagement.

  • Kolbe A™ Index

    A conative assessment that measures instinctive strengths and how a person takes action.

  • Kolbe Certified™ Consultant program

    Certification for consultants who deliver Kolbe solutions.

  • Team solutions

    Webinars, seminars, and courses to improve team problem solving and engagement.

  • Job design consulting

    Aligning the right people with the right roles based on natural strengths.

  • Communication improvement programs

    Programs that identify communication issues and reduce friction.

Recent events

  • Reported

    The Financial Services Network receives Kolbe Enterprise Award[4]

    The Financial Services Network received Kolbe Corp's 2019 Conative Excellence Enterprise Award at the Conation Nation Symposium on October 24.

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