Kolibree

Kolibree is a French oral-care technology company based in Neuilly-sur-Seine. The brand became known for applying connected-device technology, motion sensing, mobile software, and game mechanics to toothbrushing. Rather than positioning a powered toothbrush solely as a mechanical cleaning appliance, Kolibree developed products intended to measure brushing behavior and make the activity more engaging, particularly for children and families. The company’s early product connected to a smartphone application through Bluetooth. The app could assess aspects of a user’s brushing performance and provide feedback on whether the teeth were being brushed effectively. The system also incorporated games in which brushing quality could influence progress or scores. This approach made the toothbrush part of a broader software experience, linking oral-care routines with motivation, feedback, and habit formation. The devices used removable brush heads, allowing members of a household to share a handle while using separate heads. Kolibree raised more than $100,000 through a Kickstarter campaign launched in April 2014. The crowdfunding campaign helped introduce its connected-toothbrush concept to consumers and positioned the company within the emerging category of smart health and wellness devices. Its products were lightweight; reference material associated the name with the French word for hummingbird, reflecting the lightness of the company’s signature device. At CES in Las Vegas in 2017, Kolibree presented ARA, an updated toothbrush built around artificial-intelligence features. ARA was described as using motion tracking, computer vision, and the front-facing camera of a smartphone to record brushing behavior and identify poor habits. Its software also used augmented-reality-style game elements to encourage children to brush more consistently and thoroughly. The product represented a shift from basic Bluetooth feedback toward more automated interpretation of brushing technique. Kolibree introduced Magik at CES in 2018. Designed for children, Magik paired a toothbrush with an augmented-reality application that used a smartphone to turn brushing into an interactive activity. The product was reported as retailing for less than $30, making it a lower-priced entry in the company’s child-focused range. Its central proposition was to reduce resistance to brushing by giving children an entertaining activity to follow while cleaning their teeth. Kolibree also supplied technology for Colgate-Palmolive’s connected oral-care initiative. In August 2020, Colgate-Palmolive presented the hum smart toothbrush, developed in partnership with Kolibree. Reviews cited in the available reference material characterized hum as accurate, compact, and lighter than some competing electric toothbrushes. The partnership demonstrated that Kolibree’s technology could be incorporated into a larger multinational oral-care company’s consumer offering, extending the brand’s influence beyond products sold directly under the Kolibree name. The available material also describes a later Kolibree Kids relaunch presented at CES in 2026. The relaunch was said to combine a new application, updated features, a redesigned toothbrush, and educational content addressing toothbrushing as well as face- and hand-washing habits. Its stated objectives were to help children develop routines and reduce conflicts between children and parents around brushing. Because the available reference does not provide independent corporate, commercial, or current-status details beyond these product reports, Kolibree’s present ownership, financial position, executive leadership, and operating footprint remain unconfirmed.

Kolibree emerged in France as a company focused on applying connected technology to everyday oral hygiene. Its central product idea was a toothbrush that communicated with a smartphone and converted brushing into measurable behavior. Through Bluetooth connectivity and a dedicated mobile application, the system could provide feedback on brushing performance and use games to reward better technique. Removable brush heads allowed multiple members of a household to use the same handle while maintaining separate heads. The company gained early visibility through crowdfunding. In April 2014, it launched a Kickstarter campaign for its connected toothbrush and reportedly raised more than $100,000. The campaign helped establish Kolibree as an early participant in the smart-toothbrush category, at a time when consumer electronics companies were increasingly adding sensors, mobile connectivity, and behavioral feedback to health products. Kolibree’s product development subsequently moved toward children’s engagement and automated analysis. At CES in 2017, it introduced ARA, an updated toothbrush described as using artificial intelligence, motion tracking, and computer vision. ARA used a smartphone’s front-facing camera and associated software to record brushing behavior and detect undesirable habits. Its game-oriented and augmented-reality elements were designed to encourage children to brush more effectively rather than treating the toothbrush as a stand-alone appliance. At CES in 2018, Kolibree introduced Magik, a children’s product that connected brushing with an augmented-reality smartphone application. The product was reported to cost less than $30. Magik extended the company’s child-focused strategy by using interactive play to make brushing more attractive and to address the familiar difficulty of persuading children to complete a thorough routine. Kolibree’s technology also became part of a strategic partnership with Colgate-Palmolive. In August 2020, Colgate-Palmolive unveiled the hum smart toothbrush, developed with Kolibree. The partnership placed Kolibree’s connected-brushing capabilities within the portfolio of a global oral-care company. Product reviews cited in the available material described hum as accurate, compact, and relatively light. The supplied reference material further reports a Kolibree Kids relaunch at CES in 2026. It describes a new app, updated functionality, a redesigned toothbrush, and educational features intended to teach children broader hygiene habits, including washing their faces and hands. The stated aims were to support children’s habit formation and reduce parent-child conflict around brushing. No reliable material supplied for this dossier establishes Kolibree’s founding year, founder, current executives, ownership, financial performance, or present corporate status. Those aspects therefore remain unconfirmed.

• 2026

  Kolibree Kids relaunch

  [1]Kolibreeen.wikipedia.org

  The supplied reference describes a relaunch built around a redesigned children’s toothbrush, a new app, new features, and broader hygiene education.

• 2020

  Technology partnership with Colgate-Palmolive

  [1]Kolibreeen.wikipedia.org

  Colgate-Palmolive unveiled the hum smart toothbrush, developed in partnership with Kolibree.

• 2018

  Magik introduced at CES

  [1]Kolibreeen.wikipedia.org

  The company introduced Magik, a children’s toothbrush paired with an augmented-reality application.

• 2017

  ARA introduced at CES

  [1]Kolibreeen.wikipedia.org

  Kolibree presented ARA, an AI-oriented toothbrush using motion tracking, computer vision, and smartphone-based features to analyze brushing and motivate children.

• 2014

  Kickstarter campaign

  [1]Kolibreeen.wikipedia.org

  Kolibree launched a crowdfunding campaign for its connected toothbrush and reportedly raised more than $100,000.

Kolibree positions its products at the intersection of oral care, connected health, educational technology, and family-oriented gamification. Its distinctive proposition is to use sensors, smartphone software, motion tracking, computer vision, and interactive games to improve brushing technique and encourage children to establish consistent hygiene habits.

• Connected toothbrush

  Kolibree smart toothbrush

  Kolibree’s original connected toothbrush linked to a smartphone application through Bluetooth. The software could provide feedback on brushing quality and incorporated games that rewarded effective brushing with progress or higher scores. The handle used removable brush heads, allowing different household members to share the device while using their own heads.

• AI-enabled smart toothbrush · 2017

  ARA

  Introduced at CES in 2017, ARA was described as an updated Kolibree toothbrush with artificial-intelligence features. It used motion tracking, computer vision, and a smartphone’s front-facing camera to record brushing behavior and identify poor habits. Its associated augmented-reality gaming experience was designed especially to encourage children to brush more consistently.

• Children’s augmented-reality toothbrush · 2018

  Magik

  Magik was introduced at CES in 2018 as a children’s toothbrush paired with a smartphone application using augmented-reality detection. The interactive software was intended to make brushing more entertaining and to guide children through the activity. Available reference material reported a retail price below $30.

• Connected toothbrush technology partnership · 2020

  hum

  hum was a smart toothbrush unveiled by Colgate-Palmolive in 2020 and developed in partnership with Kolibree. The product extended Kolibree’s connected-brushing technology into a large oral-care company’s consumer portfolio. Reviews cited in the reference material emphasized its accuracy, compact form, and light weight.

• Children’s connected oral-care system · 2026

  Kolibree Kids

  The supplied reference describes Kolibree Kids as a 2026 relaunch involving a new toothbrush design, a new application, updated features, and educational content. In addition to brushing instruction, the concept reportedly addresses face- and hand-washing habits, with the broader objective of helping children build routines and reducing conflicts with parents.

• 2020

  Partner with Colgate-Palmolive on humStrategy

  Background

  Kolibree had developed connected-toothbrush capabilities involving sensors, mobile software, and feedback on brushing behavior.

  Action taken

  The company partnered with Colgate-Palmolive to develop the hum smart toothbrush.

  Aftermath

  Kolibree’s technology appeared in a connected oral-care product associated with a major international oral-care company.

  Source

• 2014

  Use crowdfunding to launch the connected-toothbrush conceptOther

  Background

  Kolibree was introducing a technology-focused toothbrush that combined hardware, Bluetooth connectivity, and a mobile application.

  Action taken

  The company launched a Kickstarter campaign and reportedly raised more than $100,000.

  Aftermath

  The campaign gave Kolibree early visibility in the emerging smart-oral-care market.

  Source

1. 1Kolibreeen.wikipedia.org