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KOMU-TV

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A University of Missouri-owned NBC and CW Plus television station serving Columbia, Jefferson City, and the wider Mid-Missouri market.

Last updated August 31, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

KOMU-TV is a commercial television station licensed to Columbia, Missouri, and serving the Columbia–Jefferson City media market. It broadcasts on channel 8 and is affiliated with NBC on its primary service and The CW Plus through a digital subchannel. The station's studios and transmission facilities are located southeast of downtown Columbia along U.S. Route 63. KOMU-TV is owned by the University of Missouri and operated through the Missouri School of Journalism. Its structure gives the station an unusual dual role: it is both a commercial local broadcaster and a working educational environment for journalism students. The station is one of only two commercial television outlets in the United States operated by a public university, according to the referenced account. Students participate in reporting, production, photography, anchoring, and other newsroom duties, while faculty members and professional employees provide editorial supervision, management, engineering, sales, and operational expertise. The station originated from an effort to provide journalism students with practical experience at a fully functioning commercial television operation. Journalism professor Edward C. Lambert and Television Committee chairman Lester E. Cox developed the concept, and Cox secured Federal Communications Commission approval and a commercial operating grant in January 1953. KOMU began broadcasting on December 21, 1953, as a VHF station on channel 8. It initially carried programming from the major television networks of the period, although NBC was its principal affiliation. KOMU's network history reflects the changing competitive balance of the Mid-Missouri market. It lost DuMont and CBS programming after KRCG began broadcasting from Jefferson City in 1955, while KOMU and KRCG continued to share ABC programming until the launch of KCBJ-TV, now KMIZ, in 1971. KOMU then became a full-time NBC station. In 1982, it switched to ABC, but returned to NBC on December 30, 1985, after NBC had regained stronger national ratings and the station was dissatisfied with ABC's performance. KOMU has remained an NBC affiliate since that restoration. The station also developed a substantial local news operation. The newsroom produces a large schedule of locally originated newscasts for a station in a relatively small market, supported by the university's educational mission and the recurring participation of student journalists. KOMU has historically been especially strong in Columbia and the northern portion of the market, while KRCG has been more competitive in Jefferson City and southern areas. In 2008, KOMU became the first station in its market to air local news in high definition. It later introduced a dedicated high-definition set and expanded its local news presence to its CW digital service. KOMU's digital history includes weather and network services on secondary channels, the transition of a cable-only WB service into a CW digital subchannel, and the replacement of older digital services as network arrangements changed. The station operated a CW service branded as Mid-Missouri's CW and produced a local 9 p.m. newscast for it. It also operated its own weather radar and provides live streaming of newscasts through its website. In 2023, KOMU completed a major transmission upgrade. A new, taller tower was built near the existing structure, and the station moved its broadcast operations from VHF channel 8 to UHF channel 27 with substantially greater effective power. The old tower was dismantled later that year. KOMU remains an active NBC/CW broadcaster whose distinctive identity combines local news, commercial television, and hands-on journalism education.

History

KOMU-TV was conceived as an applied-learning project within the University of Missouri's journalism program. Journalism professor Edward C. Lambert and Lester E. Cox, who chaired the university's Television Committee, advocated for a full commercial television station where students could gain experience in reporting, production, direction, and broadcasting. Cox's request to the Federal Communications Commission resulted in a grant for commercial operation in January 1953. KOMU began transmitting from Columbia on December 21, 1953, using VHF channel 8. During its first years, the station carried programs from all four major networks then operating in the market, though NBC was its principal affiliation. The launch of KRCG from Jefferson City in 1955 changed the local competitive landscape. KOMU lost its DuMont and CBS programming, and the two stations shared ABC programming until KCBJ-TV, now known as KMIZ, began operation in 1971. That development allowed KOMU to become a full-time NBC station. The station's physical facilities suffered a serious setback on March 11, 1969, when an air-conditioning malfunction led to an explosion and fire at the original studios. The incident interrupted a network movie broadcast and forced KOMU off the air temporarily. No injuries were reported, and the station returned to service the following week. On August 8, 1982, KOMU moved its primary affiliation from NBC to ABC. ABC was then the highest-rated national network and sought a stronger outlet in the market. The arrangement did not last. By the middle of the decade, KOMU management viewed ABC's ratings and programming less favorably, while NBC had recovered the national ratings lead. KOMU returned to NBC on December 30, 1985, an affiliation it has retained. KOMU's relationship with the university has shaped both its editorial practices and its newsroom structure. Since 1970, students have generally taken active roles in reporting and photography on rotating weekly or semester assignments. They have also worked as producers, weekend anchors, and substitute anchors. Faculty members have served as editors, principal on-air anchors, and many of the station's producers, while paid professional employees handle management, engineering, sales, and other functions. This model gives KOMU an unusually large newsroom for a small- or medium-sized television market, although its operation remains supervised and professionally managed. The station received the Payne Award for Ethics in Journalism in 2002 for maintaining a policy against political symbols on air. That policy became a focus of public and governmental pressure after the September 11, 2001, attacks, when some advocates wanted anchors and reporters to wear American-flag lapel pins. KOMU retained its policy, presenting the decision as part of its commitment to journalistic neutrality. KOMU expanded its digital footprint during the 2000s. It added NBC Weather Plus to a second digital subchannel in December 2005 and streamed video through its website. After NBC Weather Plus ended national operations in 2008, the subchannel carried Universal Sports before that service was later removed. In 2002, KOMU had taken over operation of the cable-only WB affiliate KJWB. In 2006, the service was selected for The CW and became KOMU-DT3 when the network launched in September. The arrangement gave local viewers access to CW programming without a cable subscription and made KOMU the first, and according to the referenced account the only, educational-institution-owned station affiliated with The CW. The news operation continued to expand. KOMU introduced a local 4 p.m. newscast in 2011, later changed the scheduling and format of its U_News program, and produced a nightly 9 p.m. newscast for its CW subchannel beginning in 2010. The station operates its own weather radar and streams its newscasts online. It has historically led most ratings periods in the market, particularly in Columbia and northern Mid-Missouri, although KRCG has been stronger in Jefferson City and the southern portion. KOMU briefly lost the 10 p.m. ratings lead to KRCG during the late 2006 ratings period. KOMU completed a major transmission modernization in 2023. The FCC approved an application for a new tower located near the existing structure, with greater height and much higher operating power. After construction and testing, the station moved its signal from VHF channel 8 to UHF channel 27 in January 2023. The former tower was removed in July. KOMU remains an active NBC affiliate with a CW Plus digital service and a continuing role as a teaching station for the Missouri School of Journalism.

  • 2023

    New tower and UHF operation enter service

    [1]

    The new tower began broadcasting in January, and the former tower was dismantled in July after the signal transition.

  • 2021

    FCC approves new transmission facility

    [1]

    The station obtained approval for construction of a nearby, taller tower and a higher-power UHF operation.

  • 2011

    Afternoon newscast launches

    [1]

    KOMU introduced a weekday 4 p.m. local newscast after the end of The Oprah Winfrey Show's time slot.

  • 2010

    CW local newscasts introduced

    [1]

    KOMU began producing multiple newscasts for its CW digital subchannel, including a nightly 9 p.m. broadcast.

  • 2009

    Analog signal discontinued

    [1]

    KOMU shut down its analog VHF signal on June 12 as part of the nationwide full-power television transition to digital broadcasting.

  • 2008

    Local news moves to high definition

    [1]

    KOMU became the first station in its market to produce local newscasts in HD.

  • 2006

    CW digital service announced

    [1]

    The station announced that its WB service would become part of The CW and be distributed through a third digital subchannel.

  • 2005

    Weather service added to digital subchannel

    [1]

    KOMU added NBC Weather Plus to its second digital subchannel and began offering online live video.

  • 2002

    KOMU takes over KJWB operations

    [1]

    KOMU began operating the cable-only WB affiliate previously handled by KMIZ.

  • 1985

    KOMU returns to NBC

    [1]

    The station restored its NBC affiliation on December 30 after ABC's market performance disappointed the station and NBC's national position improved.

Products and positioning

A locally focused commercial television station distinguished by its ownership and operation through the University of Missouri and Missouri School of Journalism. KOMU positions its news service around Mid-Missouri coverage, substantial local production, weather reporting, and experiential journalism education.

  • Local television news

    KOMU 8 News

    KOMU's principal locally produced news operation covers Columbia, Jefferson City, and surrounding Mid-Missouri communities. The schedule includes extensive weekday, weekend, and early-morning programming. The newsroom is supported by professional staff, faculty editors, and rotating journalism students, giving the station a large local reporting operation relative to its market size.

  • Network television affiliation · 1953

    NBC programming

    KOMU's primary service carries NBC network programming. Although the station briefly moved to ABC in the 1980s, it returned to NBC in December 1985 and has continued as the market's NBC affiliate.

  • Digital television subchannel · 2006

    KOMU-DT3 / Mid-Missouri's CW

    KOMU's third digital service carries The CW Plus and provides network entertainment programming to viewers in the Columbia–Jefferson City market. The service evolved from the cable-only WB affiliate KJWB and also carries a locally produced 9 p.m. newscast.

  • Weather information service

    Live Doppler 8 First Alert Radar

    KOMU operates a station-owned weather radar beside its studios and incorporates the service into local forecasts, severe-weather coverage, and online weather information.

  • Digital video service · 2005

    KOMU news livestream

    The station's website provides live streaming of KOMU newscasts, extending the station's local news service beyond over-the-air and cable television distribution.

Brand decisions

  • 2023

    Transmission tower and channel modernizationGeneration change

    Background

    The existing transmission infrastructure was to be replaced with a taller, higher-power facility and a UHF transmission assignment.

    Action taken

    KOMU completed a new nearby tower, moved its broadcast operation to UHF channel 27, and retired the former tower.

    Aftermath

    The new facility began broadcasting in January, and the old structure was dismantled in July.

    Source

  • 2006

    Launch of CW digital subchannelProduct launch

    Background

    The WB was being replaced by The CW, and local viewers needed an over-the-air outlet for the new network.

    Action taken

    KOMU moved its former WB service to a third digital subchannel and joined The CW at the network's September launch.

    Aftermath

    KOMU became an NBC/CW operation and subsequently added local news programming to the CW service.

    Source

  • 2002

    Operation of the cable WB affiliateStrategy

    Background

    KMIZ relinquished operation of the area's cable-only WB affiliate after its parent company entered bankruptcy proceedings.

    Action taken

    KOMU assumed operation of the service, branded as Mid-Missouri's WB 5.

    Aftermath

    The service later became the foundation for KOMU's CW digital subchannel.

    Source

  • 1985

    Return to NBC affiliationStrategy

    Background

    KOMU's ABC affiliation had underperformed its expectations, while NBC had regained the national ratings lead.

    Action taken

    The station switched back to NBC on December 30, reversing the 1982 affiliation change.

    Aftermath

    KOMU retained NBC as its primary affiliation and continued operating as a major local news station in Mid-Missouri.

    Source

Sources2 sources

  1. 1KOMU-TVen.wikipedia.org
  2. 2KOMU-TV official websitekomu.com

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