Kopparberg
Swedish fruit cider brand known for pear cider.
Last updated November 4, 2026
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- Nov 4, 2026
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Overview
Kopparberg is a Swedish fruit cider brand popular in the UK, especially known for its pear cider.
Products and positioning
Mid-range fruit cider brand
Controversies
2021
Kopparberg faces backlash over GB News ad suspension
Kopparberg and other brands faced online backlash and calls for a boycott after suspending advertisements from GB News. According to the reported event, the companies drew criticism for withdrawing the ads. The coverage describes the reaction as a boycott call directed at the brands over their decision to suspend advertising on the channel. The event is framed as a controversy note concerning the brand's advertising decision and the public response it generated.
Recent events
Reported
Brands face backlash over GB News ad suspensions[1]
Kopparberg and other brands faced online backlash and calls for a boycott after suspending advertisements from GB News. The article reports criticism of the companies for withdrawing the ads.
Reported
Kopparberg launches three flavoured vodkas[2]
Kopparberg expanded its spirits portfolio with a flavoured vodka range in lemon, passionfruit, and strawberry and lime flavours. The bottles are set to be available through on-trade and off-trade accounts throughout the UK from that week.
Sources2 sources
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