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Kraft Group

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A privately held American diversified business group with major interests in professional sports, manufacturing, paper and packaging, real estate, security services, analytics, and entertainment.

Last updated August 24, 2026

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Overview

Kraft Group, formally The Kraft Group, LLC, is a privately held American holding company controlled by businessman Robert Kraft. Based in Foxborough, Massachusetts, the group coordinates a portfolio of companies and investments spanning professional sports, manufacturing, paper and packaging, real estate development, event operations, security, analytics, and related services. Its companies conduct business in approximately 90 countries, although its most visible assets and operating base are concentrated in the United States. The group was established in 1998 as a formal holding structure for interests Robert Kraft had accumulated over several decades. Kraft’s first major business acquisition was the Rand-Whitney Group, a Worcester, Massachusetts, paper and packaging company acquired in 1968 from Jacob Hiatt, the father of Kraft’s wife, Myra Kraft. Kraft later founded International Forest Products in 1972, expanding into international trade in forest products and related commodities. These industrial businesses formed the foundation for a broader portfolio that eventually included sports, real estate, event services, and strategic investments. Kraft Group is best known publicly through Kraft Sports Group. Its sports holdings include the New England Patriots of the National Football League, acquired by Kraft in 1994, and the New England Revolution of Major League Soccer, established by Kraft in 1995. The sports portfolio also includes or has included esports organizations such as Boston Uprising, Boston Breach, and Oxygen Esports. Kraft-related sports operations have been supported by TeamOps, an event staffing and venue-services business, and Kraft Analytics Group, commonly known as KAGR. The group’s sports and real estate activities are closely connected. Kraft privately financed Gillette Stadium, a $325 million stadium that opened in 2002 as the home venue for the Patriots and Revolution. The surrounding Patriot Place development opened in phases during 2007 and 2008 and was designed as a mixed-use lifestyle, entertainment, retail, and hospitality destination. Together, the stadium and adjacent development created an integrated sports and commercial district in Foxborough. Outside sports, Kraft Group’s industrial interests include Rand-Whitney Container, Rand-Whitney Containerboard, and Rand-Whitney Waste, as well as International Forest Products. Its wider investment portfolio has included more than 30 private equity positions and shareholdings in companies such as Carmel Container Systems in Israel, American-Israeli Paper Mills, and Ampal Enterprises. The group therefore operates less like a consumer-facing brand than a privately controlled investment and operating platform whose businesses retain distinct names. Kraft Group’s public identity is strongly associated with the Patriots, Gillette Stadium, and Robert Kraft, but its underlying activities remain diversified. The company does not publish the same level of financial disclosure as a listed corporation, and detailed consolidated revenue, profit, and valuation figures are not generally available in the cited public material. Its current status is active and privately held.

History

Kraft Group’s roots extend to Robert Kraft’s acquisition of the Rand-Whitney Group in 1968. Rand-Whitney was a Worcester, Massachusetts, paper and packaging company that had been owned by Jacob Hiatt, the father of Kraft’s wife, Myra Kraft. The acquisition gave Kraft a manufacturing platform in packaging and paper products and became the earliest major operating asset associated with the group. In 1972, Kraft founded International Forest Products. The business expanded the group’s industrial activities into international forest-products trading and related supply-chain operations. It was later operated by Robert Kraft’s son, Daniel Kraft. Rand-Whitney’s activities developed into a broader collection of businesses, including container manufacturing, containerboard, and waste operations. Kraft entered professional sports more visibly in 1994, when he acquired the New England Patriots of the National Football League. In 1995, he established the New England Revolution as a Major League Soccer franchise. These acquisitions and formations created the core of what became Kraft Sports Group and made the Kraft name prominent in American sports. To support the teams and create a dedicated commercial venue, Kraft privately financed Gillette Stadium. The $325 million facility opened in 2002 in Foxborough, replacing the Patriots’ previous home and serving as the home of both the Patriots and Revolution. The surrounding Patriot Place development opened in stages in 2007 and 2008. It combined retail, dining, hospitality, entertainment, and other commercial uses with the stadium, making it a major real estate component of the group’s sports strategy. Kraft Group was formally established in 1998 as a holding company for Robert Kraft’s various interests, including assets acquired or created since 1968. The structure brought the sports, industrial, real estate, and investment activities under a common privately held group while allowing individual operating companies to retain their own identities. During the 2000s and 2010s, the group added or developed supporting capabilities in event operations, venue staffing, security, and analytics. TeamOps was founded in 2006 and became associated with event staffing and related services; TeamOps Detect added security and detection capabilities. Kraft Analytics Group, or KAGR, provided analytics-oriented services connected to sports and business operations. The group also pursued esports investments. Boston Uprising joined the Overwatch League in 2017, while Oxygen Esports and Boston Breach represented later involvement in competitive gaming, including Rainbow Six Siege and the Call of Duty League. Boston Uprising ultimately folded in 2024. These activities reflected Kraft Group’s effort to extend its sports platform into emerging entertainment formats, although the portfolio has changed over time. Alongside its sports and venue assets, Kraft Group has maintained a substantial industrial and investment presence. Its identified holdings include Rand-Whitney Container, Rand-Whitney Containerboard, Rand-Whitney Waste, International Forest Products, and shareholdings in several companies in Israel, including Carmel Container Systems, American-Israeli Paper Mills, and Ampal Enterprises. Public descriptions also refer to more than 30 private equity investments. Kraft Group remains a private company controlled by Robert Kraft. Its most recognizable assets are the New England Patriots, New England Revolution, Gillette Stadium, and Patriot Place, while its manufacturing, packaging, forest-products, real estate, service, and investment operations provide the broader business base. Public sources do not establish a single consolidated financial profile for the group, and its portfolio should be understood as a collection of privately held operating businesses and investments rather than a publicly traded corporation.

  • 2024

    Boston Uprising folded

    [1]

    Boston Uprising was listed as having folded in 2024, illustrating the changing nature of the group’s esports portfolio.

  • 2017

    Boston Uprising entered the Overwatch League

    [1]

    A Kraft-affiliated esports team, Boston Uprising, joined the Overwatch League.

  • 2007

    Patriot Place development began opening

    [1]

    Patriot Place began opening in phases around Gillette Stadium as a mixed-use sports, retail, hospitality, and entertainment development.

  • 2006

    TeamOps founded

    [1]

    TeamOps was founded to provide event staffing and related operational services.

  • 2002

    Gillette Stadium opened

    [1]

    The privately financed Gillette Stadium opened in Foxborough as the home of the Patriots and Revolution.

  • 1998

    Kraft Group formed

    [1]

    The Kraft Group was organized as a holding company for Robert Kraft’s accumulated business interests.

  • 1995

    New England Revolution established

    [1]

    Kraft established the New England Revolution as a Major League Soccer franchise.

  • 1994

    New England Patriots acquired

    [1]

    Kraft acquired the New England Patriots, the group’s most prominent sports asset.

  • 1972

    International Forest Products founded

    [1]

    Kraft founded International Forest Products, extending the group’s industrial activities into forest-products trading.

  • 1968

    Acquisition of Rand-Whitney

    [1]

    Robert Kraft acquired the Rand-Whitney Group, establishing an early foundation for his paper and packaging interests.

Products and positioning

A privately controlled diversified holding group whose public profile is led by professional sports and sports-related real estate, supported by long-standing industrial, packaging, event-services, and investment businesses.

  • Professional sports franchise · 1960

    New England Patriots

    The National Football League franchise acquired by Robert Kraft in 1994. It is Kraft Group’s most internationally recognizable asset and anchors the group’s sports, stadium, media, sponsorship, and fan-engagement activities in New England.

  • Professional sports franchise · 1995

    New England Revolution

    The Major League Soccer club established by Kraft in 1995. The Revolution shares Gillette Stadium with the Patriots and forms part of Kraft Group’s core professional sports portfolio.

  • Sports venue · 2002

    Gillette Stadium

    A privately financed stadium in Foxborough, Massachusetts, opened in 2002. It serves as the home venue for the New England Patriots and New England Revolution and is integrated with Kraft Group’s broader event, commercial, and real estate operations.

  • Real estate and entertainment development · 2007

    Patriot Place

    A lifestyle, retail, hospitality, dining, and entertainment center developed around Gillette Stadium. The project opened in phases during 2007 and 2008 and extends the economic and visitor role of the stadium beyond match days.

  • Paper and packaging manufacturing · 1857

    Rand-Whitney Group

    A long-standing Kraft industrial platform acquired in 1968. Its identified operating businesses include Rand-Whitney Container, Rand-Whitney Containerboard, and Rand-Whitney Waste, covering packaging production, containerboard, and related material-recovery activities.

  • Forest products trading · 1972

    International Forest Products

    A forest-products business founded by Robert Kraft in 1972. It extends the group’s industrial activities into international sourcing, trading, and distribution of forest products and is operated by Daniel Kraft.

  • Event operations and staffing · 2006

    TeamOps

    A Kraft-affiliated event-services business founded in 2006. TeamOps provides event staffing and operational support, with activities connected to venues, sports, entertainment, and large-scale public events.

  • Business analytics

    Kraft Analytics Group

    Known as KAGR, this Kraft-affiliated analytics organization applies data and analytical methods to sports and business operations. Public reference material identifies it as part of the group’s sports and services structure.

Brand decisions

  • 2017

    Expansion into esportsStrategy

    Background

    Kraft Group broadened its sports interests into organized competitive gaming.

    Action taken

    A Kraft-affiliated Boston Uprising team entered the Overwatch League, followed by further involvement in esports organizations and leagues.

    Aftermath

    The group’s esports portfolio later included Boston Breach and Oxygen Esports, while Boston Uprising was listed as folded in 2024.

  • 2007

    Development of Patriot PlaceStrategy

    Background

    Kraft Group sought to create a commercial and entertainment district around its stadium asset.

    Action taken

    The group developed Patriot Place as a mixed-use lifestyle, retail, hospitality, and entertainment center, opening it in phases.

    Aftermath

    Patriot Place broadened the stadium complex’s role from a sports venue into a destination-based real estate and visitor-economy project.

    Development cost. $350 million (Development and opening period, 2007–2008)

  • 2002

    Private financing and opening of Gillette StadiumStrategy

    Background

    The Kraft sports portfolio required a dedicated modern venue for its New England teams.

    Action taken

    Kraft Group privately financed and opened Gillette Stadium in Foxborough.

    Aftermath

    The stadium became the home of the Patriots and Revolution and provided the physical anchor for subsequent Patriot Place development.

    Construction cost. $325 million (At opening in 2002)

  • 1994

    Acquisition of the New England PatriotsM&A

    Background

    Kraft Group expanded from industrial and investment activities into major professional sports ownership.

    Action taken

    Robert Kraft acquired the New England Patriots and made the franchise the centerpiece of the group’s sports platform.

    Aftermath

    The acquisition led to the development of a broader sports business encompassing the Patriots, the Revolution, Gillette Stadium, Patriot Place, and related operating services.

Sources3 sources

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