Krasny Yar

Krasny Yar (ГК «Красный Яр») is a regional Russian food retail group headquartered in Krasnoyarsk, Siberia. Its history began on 17 December 1997 with the opening of the first Krasny Yar gastronomy store on Prospekt Mira in the historic centre of Krasnoyarsk — an opening that the company itself describes as the start of the supermarket era in the region. Over more than a quarter of a century the group has grown into a multi-format retailer with a strong position in Krasnoyarsk Krai and neighbouring republics. The group operates several store formats. The Krasny Yar gastronomy (supermarket) format focuses on fresh, own-produced food — in-store cooking, bakery and confectionery — and positions itself as an expert in tasty eating. The Baton discount chain, launched in 2015 on Prospekt Krasnoyarsky Rabochy in Krasnoyarsk, targets everyday shopping with a tightly curated assortment and the lowest prices on a basic food basket. The group also runs an online food store, described on its website as «Крайт: Продукты питания.Retail», selling food and beverages online with delivery and in-store pickup. According to the company's own materials, the Krasny Yar gastronomy network comprises around 64 stores with roughly 1,500 employees and about 40,000 m² of selling space, carrying some 17,000 SKUs, while the Baton discounter network has more than 160 stores, over 2,000 employees and more than 60,000 m² of selling space with around 2,000 SKUs. The company states that each network handles more than 100,000 purchases daily. Stores are located in major cities of Krasnoyarsk Krai and the Republic of Khakassia, with Baton also present in the Republic of Tuva. The group's website claims a nationwide footprint of 1,000 stores from Kaliningrad to Vladivostok, although its documented store networks are concentrated in Siberia. Krasny Yar emphasises fresh and local products, cooperation with regional farmers and producers, and the adoption of retail technologies: self-checkout lanes since 2020 and electronic shelf labels, which it says it was the first in Siberia to deploy in a gastronomy store in 2021. The group runs a loyalty programme and a mobile application, and publishes promotional leaflets and catalogues. It remains a privately held regional retail group; no parent company or stock listing is indicated in the available sources.

The history of Krasny Yar begins on 17 December 1997, when the first Krasny Yar gastronomy store opened at Prospekt Mira 52 in the historic centre of Krasnoyarsk. The company presents this opening as the beginning of the supermarket era in the region. The store on Prospekt Mira has remained in operation for more than a quarter of a century and is described by the company as a landmark of its brand. Through the 2000s and 2010s the group expanded its gastronomy supermarket network across major cities of Krasnoyarsk Krai and the Republic of Khakassia. The format was built around fresh food, in-store cooking, bakery and confectionery, and a wide assortment — according to company materials, around 17,000 SKUs in roughly 64 stores with about 40,000 m² of selling space and some 1,500 employees. In 2015 the group launched a new format: the first Baton discounter opened in Krasnoyarsk at Prospekt Krasnoyarsky Rabochy 105. Baton was designed as an everyday-shopping store with a carefully selected assortment and the lowest prices on a basic food basket. By 2020, when the format marked its fifth anniversary, there were already 130 Baton stores in Krasnoyarsk Krai and Khakassia. The network later grew to more than 160 discounters with over 2,000 employees and more than 60,000 m² of selling space, carrying around 2,000 SKUs, and expanded into the Republic of Tuva. The company states that more than 100,000 purchases are made daily in the Baton network, and a similar daily figure is cited for the gastronomy network. Alongside physical stores, Krasny Yar developed an online food retail operation, presented on its website as «Крайт: Продукты питания.Retail». The online shop sells food and beverages with home or office delivery, order confirmation, in-store product search and feedback tools. The group also runs a loyalty programme and a mobile application that aggregates promotions and offers, and publishes promotional leaflets and catalogues. In recent years the group has emphasised retail technology and local sourcing. Since 2020 it has been equipping stores with self-checkout lanes. In 2021 it says it became the first in Siberia to equip a gastronomy store with electronic shelf labels. Both the gastronomy and discounter formats are said to prioritise fresh products — seasonal fruit and vegetables, herbs, bakery, chilled meat and poultry — and to cooperate with local farmers and producers under the slogan that food is a local matter. Most Baton discounters are equipped with full-cycle bakeries. The group's website also makes broader claims about its scale, describing itself as a leader of the Russian retail market and first among food retailers by turnover per square metre, with 1,000 stores from Kaliningrad to Vladivostok. The documented store networks, however, are concentrated in Krasnoyarsk Krai, Khakassia and Tuva. Krasny Yar remains a privately held regional retail group; the available sources do not identify a parent company, owner or stock exchange listing.

• 2021

  Group says it becomes the first in Siberia to equip a gastronomy store with electronic shelf labels.

• 2020

  Baton format marks its fifth anniversary with 130 stores in Krasnoyarsk Krai and Khakassia; self-checkout installation programme begins.

• 2015

  First Baton discounter opens in Krasnoyarsk at Prospekt Krasnoyarsky Rabochy 105.

• 1997

  First Krasny Yar gastronomy store opens at Prospekt Mira 52 in Krasnoyarsk on 17 December.

Regional multi-format food retailer focused on fresh, own-produced and local products, combining gastronomy supermarkets with hard-discount stores and e-commerce.

• Krasny Yar gastronomy stores

  Supermarket format with own cooking, bakery and confectionery, around 64 stores and 17,000 SKUs.

• Baton discounters

  Hard-discount format with around 2,000 SKUs, more than 160 stores, most with full-cycle bakeries.

• Online food shop

  E-commerce operation selling food and beverages with delivery and in-store pickup.

• Loyalty programme and mobile app

  Programme aggregating promotions and offers for customers.

1. 1Официальный сайт ГК «Красный Яр»krasyar.ru
2. 2О нас - Группа Компаний "Красный Яр"krasyar.ru
3. 3Дискаунтеры “Батон”krasyar.ru
4. 4Гастрономы “Красный Яр”krasyar.ru
5. 5Krasny Yar - Wikidatawikidata.org