KROND

KROND is a Vienna-based Webflow agency and digital studio founded by Tomi Novelli. The brand positions itself as a provider of "autonomous web infrastructures," combining native Webflow development with custom API integrations, systematic UX architecture, and a strong emphasis on GDPR (DSGVO) compliance. Its service scope spans the full lifecycle of a modern B2B website: discovery and scoping, architecture and UX/UI prototyping, agile sprint planning, native Webflow development, quality assurance and compliance, and post-launch SEO monitoring. According to the company's own materials, KROND's founder Tomi Novelli originally comes from Romania, where he worked as a system administrator for a telecommunications and television network. He moved to Austria in 2014 and worked across several technical roles — including at Simacek, SWK Isolierung, SPIE (formerly KEM-Montage), and Leyrer + Graf — while steadily developing his online activities on the side. Over time he began serving internationally active companies, and in October 2025 he officially founded his own small business (Kleinunternehmen) under the KROND name. KROND operates as a lean, network-based studio rather than a traditional agency. Novelli works with a curated network of highly qualified freelancers and partner firms, which allows the studio to deliver complete digital solutions "from a single source" — branding, prototyping, complex app integrations, and more — without the administrative overhead of a large organization. The stated focus is on high-performance Webflow ecosystems and scalable systems that fit precisely into each client's business model. The brand's methodology is structured around a six-phase project management framework: (1) Discovery & Scoping to define exact B2B requirements, website KPIs, and scope of work; (2) Architecture & UX/UI Prototyping, using a Figma design system as a single source of truth; (3) Sprint Planning & Resources for agile, transparent project management; (4) Native Webflow Development with tailored API integrations; (5) QA & DSGVO Compliance, covering Core Web Vitals optimization, cross-browser testing, and GDPR conformity; and (6) Launch & SEO Monitoring, including 301 redirect mapping to preserve Google rankings. As a young Austrian small business, KROND is not publicly listed and does not disclose revenue or headcount figures. Its market is primarily Austrian B2B clients, with additional reach into international engagements handled remotely. The brand's differentiation rests on technical precision, compliance-first delivery, and a flexible partner-network model rather than scale.

KROND is a young Austrian digital brand that emerged from the personal trajectory of its founder, Tomi Novelli. Novelli's background is technical rather than agency-traditional: he originates from Romania, where he worked as a system administrator for a telecommunications and television network, a role in which he says precision and zero-error tolerance were central. In 2014 he moved to Austria. During his early years there, while adapting to the language and country, he worked first at Simacek and then at SWK Isolierung. He later moved into fiber-optic technology, starting as a fiber-optic splicer (LWL-Spleißer) at SPIE (formerly KEM-Montage), and at the time of the company's founding he held the same high-precision position at Leyrer + Graf. In parallel with his physical work in Austria, Novelli continuously developed his online activities over many years. He describes himself as a long-time "power user" and states that roughly four years before the current site content, he realigned his focus toward building technical web infrastructures. Over time he began serving internationally active companies, and this growing success led to the official founding of his own small business (Kleinunternehmen) in October 2025 under the KROND name. KROND's model is deliberately network-based. Rather than scaling a fixed team, Novelli cooperates with a broad set of highly qualified freelancers and partner firms. This structure, in his account, frees the studio from implementation limitations and allows it to deliver customized end products that fit precisely into a client's business model. The studio's stated focus is on high-performance Webflow ecosystems, and it offers a complete web presence from a single source: branding, prototyping, complex app integrations, and more. The brand's service methodology is organized into six phases. Discovery & Scoping defines exact B2B requirements, website KPIs, and scope of work, with the aim of eliminating technical risks early. Architecture & UX/UI Prototyping produces the web architecture and wireframes, with a Figma design system serving as the single source of truth for scalable UX/UI design. Sprint Planning & Resources applies agile project management with clear sprints, strict timelines, and defined resources to guarantee transparency and schedule reliability during website relaunches. Native Webflow Development covers exact implementation plus tailored API integrations, supported by short feedback loops. QA & DSGVO Compliance enforces strict pre-launch quality control: Core Web Vitals optimization, device-spanning cross-browser testing, and full GDPR conformity. Finally, Launch & SEO Monitoring handles a secure go-live including 301 redirect mapping to preserve existing Google rankings, followed by ongoing monitoring. As of the available evidence, KROND is a private Austrian small business headquartered in Vienna, not publicly listed, with no disclosed revenue, headcount, or funding. Its client base is primarily Austrian B2B, supplemented by international engagements handled remotely. The brand's identity rests on technical precision, compliance-first delivery, and a flexible partner-network operating model.

• 2025

  Official founding of Tomi Novelli's own small business (Kleinunternehmen) under the KROND name.

• 2020

  KROND's stated focus on providing digital services begins (per official site: 'Seit 2020 liegt der Fokus auf der Bereitstellung digitaler Dienstleistungen').

• 2014

  Founder Tomi Novelli moves from Romania to Austria.

A lean, network-based Vienna Webflow agency specializing in high-performance, GDPR-compliant, API-integrated web ecosystems for B2B clients.

• Webflow Development

  Native Webflow implementation with tailored API integrations.

• UX/UI Design & Prototyping

  Web architecture, wireframes, and a Figma design system as single source of truth.

• SEO Structure & Monitoring

  SEO structure, 301 redirect mapping, and post-launch monitoring to preserve Google rankings.

• DSGVO Compliance & QA

  Core Web Vitals optimization, cross-browser testing, and GDPR conformity.

1. 1Webdesign & Entwicklung Wien | Webflow Agentur KRONDkrond.at
2. 2Tomi Novelli – Founder & Digital Architect | KRONDkrond.at
3. 3KROND – Wikidatawikidata.org