Krone-is

Krone-is is a Norwegian ice cream brand that was launched in 1953 by the dairy producer Meierienes Fellesfabrikk A/L under the Slotts-Is trademark from Tønsberg. Slotts-Is was part of the association that today is known as Diplom-Is, and Krone-is remains one of the group's most iconic products. Diplom-Is sells around 30 million Krone-is ice creams every year, making it a staple of the Norwegian ice cream market. The product was originally called "Diplomat" and cost 75 øre at launch. It received the name "Krone-is" in 1954, a name that suited the producer's symbol — a royal crown — and reflected the fact that a specially ordered batch was enlarged so the ice cream could be sold for a round one krone. According to the inventor, Finn Wittersø (1921–2021), the ice cream actually cost one krone for many years afterwards, from 1955 to 1970. The name has since been copied by several other producers. Diplom-Is produces Krone-is in strawberry and chocolate versions, with the chocolate variant also topped with chopped nuts. In 2013 a jubilee edition with raspberry and blueberry sauce and white chocolate was produced. Other Norwegian ice cream makers also offer their own Krone-is variants: Hennig-Olsen iskremfabrikk produces Krone-is in strawberry, chocolate and Non Stop varieties, while Isbjørn-Is produces Krone-is in strawberry, chocolate and pistachio. Earlier variants have included krokan and pistachio. Krone-is is marketed as part of Diplom-Is's portfolio of iconic brands dating back to the 1930s, and it is positioned as a nostalgic Norwegian classic. The brand is supported by the Diplom-Is website, which highlights classic products, seasonal novelties and serving inspiration.

Krone-is was launched in 1953 by the dairy producer Meierienes Fellesfabrikk A/L under the Slotts-Is trademark from Tønsberg. Slotts-Is was part of the association that today is known as Diplom-Is. The ice cream was originally named "Diplomat" and cost 75 øre at launch. It was renamed "Krone-is" in 1954, a name that matched the producer's crown symbol and the fact that a specially ordered batch was enlarged so the ice cream could be sold for a round one krone. According to the inventor, Finn Wittersø (1921–2021), the ice cream actually cost one krone for many years afterwards, from 1955 to 1970. The name has since been copied by several other producers. Diplom-Is produces Krone-is in strawberry and chocolate versions, with the chocolate variant also topped with chopped nuts. In 2013 a jubilee edition with raspberry and blueberry sauce and white chocolate was produced. Other Norwegian ice cream makers also offer their own Krone-is variants: Hennig-Olsen iskremfabrikk produces Krone-is in strawberry, chocolate and Non Stop varieties, while Isbjørn-Is produces Krone-is in strawberry, chocolate and pistachio. Earlier variants have included krokan and pistachio. Diplom-Is sells around 30 million Krone-is ice creams every year. The brand is presented on the Diplom-Is website as part of a portfolio of iconic brands dating back to the 1930s, and it is supported by nostalgic content such as historical ice cream charts and serving tips.

• 2013

  A jubilee edition with raspberry and blueberry sauce and white chocolate was produced.

• 1955

  Price settled at one krone, a price that lasted until 1970.

• 1954

  Renamed "Krone-is" to match the producer's crown symbol and a one-krone price point.

• 1953

  Krone-is launched by Meierienes Fellesfabrikk A/L under the Slotts-Is trademark from Tønsberg, originally named "Diplomat" and priced at 75 øre.

Nostalgic Norwegian classic ice cream, part of Diplom-Is's iconic brand portfolio

• Krone-is strawberry

  Classic strawberry variant produced by Diplom-Is.

• Krone-is chocolate

  Chocolate variant topped with chopped nuts.

• Krone-is jubilee edition 2013

  Limited edition with raspberry and blueberry sauce and white chocolate.

• Hennig-Olsen Krone-is

  Krone-is produced by Hennig-Olsen in strawberry, chocolate and Non Stop varieties.

• Isbjørn-Is Krone-is

  Krone-is produced by Isbjørn-Is in strawberry, chocolate and pistachio varieties.

1. 1Diplom-Is official websitediplom-is.no
2. 2Krone-is – Wikipedia (Norwegian)no.wikipedia.org
3. 3Krone-is – Wikidatawikidata.org