KTVC is a religious independent television station serving Roseburg and surrounding areas in Oregon.
Last updated August 31, 2026
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Overview
KTVC is a full-power television station broadcasting on channel 36 from Roseburg, Oregon, United States. The station is owned by Better Life Television, a religious broadcaster based in Grants Pass, Oregon, and operates as part of that organization's faith-oriented television service. Its transmitter is located on Mount Rose northeast of Roseburg, giving the station coverage in southern Oregon. A translator serving Eugene has also carried KTVC programming, extending the station's reach beyond its primary Roseburg market. The station began broadcasting on July 18, 1994, under the call sign KROZ. It initially operated as a general commercial television outlet and became a charter affiliate of The WB on January 11, 1995. In September 1998, the station adopted the KTVC call sign. Shortly afterward, its WB affiliation moved to a cable-only outlet, and KTVC joined the then-new Pax television network. The station later affiliated with UPN in 2002 after that network moved from KEVU-LP. KTVC's commercial-network period ended after a sequence of network and ownership changes. In September 2006, following UPN's closure and the creation of The CW from the merger of UPN and The WB, KTVC became an affiliate of the Retro Television Network, a classic-television service associated with Equity Broadcasting. A January 2009 contractual dispute between Equity Media Holdings and RTN disrupted programming across numerous affiliated stations and caused KTVC to lose the RTN service. The station was subsequently sold at an auction to Better Life Television on April 16, 2009. After the sale was completed, KTVC changed its programming emphasis and began carrying religious content from Better Life Television's operations, including programming associated with KBLN and the Three Angels Broadcasting Network. The station therefore shifted from a succession of commercial network affiliations to a religious independent format. Its current identity is centered on faith-based television rather than a national entertainment network. KTVC's technical history also includes the transition from analog to digital television. It ended analog broadcasting on UHF channel 36 on June 12, 2009, the federally established deadline for the full-power U.S. digital transition. Its post-transition digital signal operated on UHF channel 18 while retaining virtual channel 36. KTVC's Eugene-area translator began as K53EA, later became KAMK-LP, and converted to digital operation as KAMK-LD in 2012. The translator used virtual channel 36.1 to identify its relationship with KTVC.
History
KTVC's broadcasting history began on July 18, 1994, when the station signed on in Roseburg, Oregon, using the KROZ call sign and UHF channel 36. It entered the commercial television market as a charter affiliate of The WB on January 11, 1995. The WB affiliation later moved to a cable-only station in the area, and KTVC changed direction by affiliating with Pax TV in September 1998. Seventeen days after adopting the KTVC call sign, the station's former network relationship had shifted away from its over-the-air service. In 2002, KTVC became an affiliate of UPN after that network moved from KEVU-LP. This arrangement lasted until the restructuring of the U.S. network-affiliate landscape in the middle of the decade. When UPN ceased broadcasting in 2006, The WB and UPN were replaced nationally by The CW, while other outlets in the market took new affiliations. KTVC instead joined Equity Broadcasting's Retro Television Network on September 16, 2006, carrying a schedule based on older television programming. The RTN affiliation was disrupted on January 4, 2009, during a contractual conflict between Equity Media Holdings Corporation and RTN. The dispute interrupted programming at many RTN affiliates. Although Luken Communications restored a national RTN feed and sought to establish replacement arrangements, KTVC lost the affiliation immediately. This left the station without its previous commercial programming service and preceded a change in ownership. On April 16, 2009, KTVC was sold at auction to Better Life Television. After the transaction was completed, the station began carrying religious programming from its new sister station KBLN and other ministry sources, including Three Angels Broadcasting Network content. The acquisition transformed KTVC from a station that had moved among several commercial networks into a religious independent outlet. Better Life Television is based in Grants Pass, Oregon, while KTVC continues to serve Roseburg and nearby parts of southern Oregon from a transmitter on Mount Rose northeast of the city. The station's affiliated translator also has a separate technical history. The facility now associated with KAMK-LD began as K53EA on February 25, 1993, initially broadcasting The Box. It began rebroadcasting KROZ on December 16, 1995, continuing that relationship after the station became KTVC. The facility received the KAMK-LP call sign on January 1, 1998, reflecting the surname of then-owner Gerald D. Kamp. On January 30, 2012, it converted to digital operation as KAMK-LD and used virtual channel 36.1 to correspond with KTVC. KTVC completed the federally mandated U.S. transition from analog to digital television on June 12, 2009. Its analog signal ended on UHF channel 36, while its digital signal remained on pre-transition UHF channel 18 and continued to use virtual channel 36. The station's present identity is consequently defined by its Better Life Television ownership, religious programming model, southern Oregon coverage, and digital broadcast service.
- 2012
KAMK translator converts to digital
[1]The Eugene-area translator changes from KAMK-LP to KAMK-LD and uses virtual channel 36.1.
- 2009
RTN service ends and ownership changes
[1]KTVC loses its RTN affiliation during the Equity–RTN contract dispute and is sold at auction to Better Life Television.
- 2009
Analog broadcasting ends
[1]KTVC shuts down its analog UHF channel 36 signal as part of the United States digital television transition.
- 2006
Retro Television Network affiliation
[1]KTVC joins Equity Broadcasting's Retro Television Network after UPN ceases broadcasting.
- 2002
UPN affiliation begins
[1]KTVC affiliates with UPN after the network moves from KEVU-LP.
- 1998
Call sign and network transition
[1]The station becomes KTVC and later affiliates with Pax TV after its WB affiliation moves to a cable-only outlet.
- 1995
Charter WB affiliation
[1]KROZ becomes a charter affiliate of The WB.
- 1994
KROZ begins broadcasting
[1]The station launches on UHF channel 36 in Roseburg, Oregon, under the KROZ call sign.
Products and positioning
Religious independent television station serving southern Oregon, with programming oriented toward faith-based audiences and ministry content.
Television broadcasting · 1994
KTVC television service
KTVC is the station's primary over-the-air television service for Roseburg and surrounding southern Oregon communities. The station broadcasts digitally using virtual channel 36, with its transmitter located on Mount Rose northeast of Roseburg. Since its acquisition by Better Life Television, the service has emphasized religious and ministry-oriented programming rather than a conventional commercial network schedule.
Broadcast signal translation · 1993
KAMK-LD translator service
KAMK-LD is an Eugene-area translator associated with KTVC. The facility began as K53EA, later became KAMK-LP, and converted to digital operation in 2012. Its use of virtual channel 36.1 identifies the service as a rebroadcast outlet for KTVC and extends the station's programming footprint beyond Roseburg.
Religious television programming · 2009
Religious programming service
Following Better Life Television's acquisition, KTVC began carrying religious programming from the organization's operations and sister station KBLN. The schedule has included programming associated with Three Angels Broadcasting Network, positioning KTVC as a religious independent station serving faith-based audiences in Oregon.
Brand decisions
2009
Sale to Better Life TelevisionM&ABackground
KTVC lost its Retro Television Network affiliation after a contractual dispute disrupted RTN service across several Equity-affiliated stations.
Action taken
Better Life Television purchased KTVC at auction on April 16, 2009.
Aftermath
The station moved away from commercial network programming and began carrying religious content, including programming associated with KBLN and 3ABN.
2009
Conversion to religious independent programmingStrategyBackground
After the ownership transfer, KTVC no longer had its previous RTN affiliation and became part of Better Life Television's religious broadcasting operations.
Action taken
The station adopted a religious programming model featuring content from Better Life Television's sister station KBLN and Three Angels Broadcasting Network.
Aftermath
KTVC's market identity shifted from a succession of commercial network affiliations to a faith-oriented independent television service.
2009
Digital television transitionGeneration changeBackground
Federal U.S. policy required full-power television stations to end analog broadcasting.
Action taken
KTVC shut down its analog UHF channel 36 signal on June 12, 2009 and continued digitally on UHF channel 18 with virtual channel 36.
Aftermath
The station continued operating as a digital broadcaster while preserving its established virtual-channel identity.
Sources2 sources
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