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A low-power Univision-affiliated television station serving Victoria, Texas.

Last updated August 31, 2026

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Overview

KUNU-LD is a low-power television station serving Victoria, Texas, and the surrounding regional market. The station carries programming from Univision, the Spanish-language television network, and operates as part of a cluster of broadcast outlets associated with Morgan Murphy Media. Its low-power classification distinguishes it from a full-power network affiliate, while its Univision affiliation gives it a principal role in delivering Spanish-language entertainment, news, sports, and cultural programming to viewers in the Victoria area. The station began broadcasting on December 30, 1994, under the call sign K27EZ on channel 27. At launch, it served as a translator for KTXH, an independent station based in Houston. The station subsequently adopted programming from UPN, reflecting the changing network and independent-station landscape of the 1990s. In March 1999, it moved to channel 21 and briefly used the call sign K21FQ. Later that year, in October, it changed its call sign to KVTX-LP and began carrying Telemundo programming. The Telemundo phase continued until June 30, 2000, when the station changed affiliations to Univision. In connection with that change, it adopted the KUNU-LP call sign, aligning its identity with its new network relationship. The station later transitioned from the low-power analog designation to the digital low-power call sign KUNU-LD in 2012. The call-sign change reflects the station's continuing operation in the digital television era rather than the creation of a new local service. KUNU-LD is owned by Morgan Murphy Media alongside KAVU-TV, the Victoria market's ABC affiliate, and several other low-power stations. The related stations include KMOL-LD, affiliated with NBC; KXTS-LD, affiliated with CBS; KQZY-LD, affiliated with MeTV; and KVTX-LD, affiliated with Telemundo. Morgan Murphy Media also provides certain services to KVCT, the local Fox affiliate, under a local marketing agreement with SagamoreHill Broadcasting. This arrangement places KUNU-LD within a broader local broadcast operation rather than treating it as an isolated station. The stations share studio facilities on North Navarro Street in Victoria. Their transmitter facilities are located on Farm to Market Road 236 west of the city. KUNU-LD's principal offering is therefore localized access to Univision programming through a Victoria-based broadcast operation. Publicly available reference material identifies the station's affiliation, ownership relationship, historical call signs, facilities, and market role, but does not establish a separate corporate history, standalone financial disclosures, named executives, or a detailed schedule of locally produced programs. Its present identity is best understood as the Victoria-area low-power Univision outlet within Morgan Murphy Media's multi-station portfolio.

History

KUNU-LD began service on December 30, 1994, as K27EZ, a low-power translator for Houston independent station KTXH. It initially operated on channel 27. During the late 1990s, the station's role changed as it moved through different affiliations and channel assignments. It later carried UPN programming, illustrating its position within the group of smaller-market and low-power stations that supplemented or extended network distribution. In March 1999, the station moved to channel 21 and temporarily used the call sign K21FQ. A further call-sign change took place in October 1999, when it became KVTX-LP and began broadcasting Telemundo programming. This identity and affiliation continued until June 30, 2000. On that date, the station moved from Telemundo to Univision and adopted the KUNU-LP call sign. The new call sign was selected to correspond with its Univision affiliation and established the station identity that ultimately developed into KUNU-LD. In 2012, the station's call sign changed from KUNU-LP to KUNU-LD, marking its operation under the digital low-power designation. The change did not represent a change in the station's basic market role; it continued serving Victoria, Texas, as a Spanish-language Univision affiliate. KUNU-LD operates within Morgan Murphy Media's Victoria station cluster. The company owns KUNU-LD together with KAVU-TV, the local ABC affiliate, and four additional low-power stations: KMOL-LD, which carries NBC; KXTS-LD, which carries CBS; KQZY-LD, which carries MeTV; and KVTX-LD, which carries Telemundo. Morgan Murphy Media also supplies certain services to KVCT, the local Fox affiliate, through a local marketing agreement with SagamoreHill Broadcasting. The related stations share studios on North Navarro Street in Victoria and transmitter facilities on Farm to Market Road 236 west of the city. This shared-facility structure supports coordinated technical and operational functions across the group while allowing each station to retain its own network identity. KUNU-LD's historical development is consequently defined by repeated changes in call sign, channel, and network affiliation, followed by its long-term identification as the Victoria market's low-power Univision station. Available reference material does not provide a separate founding organization, a named founding executive, detailed financial information, or a comprehensive account of locally produced programming.

  • 2012

    Digital low-power call sign adopted

    [1]

    The station changed its call sign from KUNU-LP to KUNU-LD.

  • 2000

    Transition to Univision

    [1]

    On June 30, the station changed from Telemundo to Univision and adopted the KUNU-LP call sign.

  • 1999

    Move to channel 21

    [1]

    In March, the station moved from channel 27 to channel 21 and briefly operated under the K21FQ call sign.

  • 1999

    Telemundo affiliation begins

    [1]

    In October, the station adopted the KVTX-LP call sign and began carrying Telemundo programming.

  • 1994

    Launch as K27EZ

    [1]

    The station began broadcasting on December 30 as K27EZ on channel 27, serving as a low-power translator for Houston independent station KTXH.

Products and positioning

A local Spanish-language television outlet providing Univision network programming to viewers in and around Victoria, Texas, as part of Morgan Murphy Media's regional station group.

  • Spanish-language broadcast television · 2000

    Univision television service

    KUNU-LD's principal service is the local distribution of Univision programming in the Victoria, Texas, market. The affiliation connects the station to Univision's Spanish-language entertainment, news, sports, and cultural programming while providing a locally available over-the-air outlet for viewers in the station's coverage area.

  • Broadcast transmission · 2012

    Digital low-power channel 21

    KUNU-LD operates as a low-power digital television station associated with channel 21 in Victoria. Its transmission facilities are located west of the city on Farm to Market Road 236, while studio operations are shared with other Morgan Murphy Media stations on North Navarro Street.

Brand decisions

  • 2012

    Transition to the KUNU-LD designationGeneration change

    Background

    The station continued operating as a low-power television outlet as broadcasting moved into the digital era.

    Action taken

    Its call sign changed from KUNU-LP to KUNU-LD.

    Aftermath

    The station retained the KUNU identity while using the digital low-power designation.

  • 2000

    Change from Telemundo to UnivisionStrategy

    Background

    After operating as KVTX-LP with Telemundo programming, the station changed its network affiliation in the Victoria market.

    Action taken

    On June 30, the station switched to Univision and changed its call sign to KUNU-LP.

    Aftermath

    The affiliation change established the KUNU identity and positioned the station as Victoria's low-power Univision outlet.

  • 1999

    Channel and call-sign transitionOther

    Background

    The station was reorganized within the Victoria market during 1999, including a move to channel 21 and changes from K27EZ to K21FQ and then KVTX-LP.

    Action taken

    It moved to channel 21, adopted interim and subsequent new call signs, and began carrying Telemundo programming later that year.

    Aftermath

    The 1999 changes preceded the station's later transition to Univision and its eventual KUNU-LD identity.

Sources1 sources

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