Kusmi Tea

Kusmi Tea is a French tea house and consumer brand whose heritage dates to 1867. The brand’s history is associated with its beginnings in Saint Petersburg and its later establishment in Paris. Today, it presents itself as a French tea brand, with production described on its website as made in Normandy. It is part of the privately held Orientis Gourmet group. The range spans loose-leaf and bagged tea, herbal and fruit infusions, powdered matcha, and gift sets. Its tea families include green, black, and white tea, infusions, and matcha. The online catalogue features established flavoured blends such as Anastasia, a black tea with bergamot, lemon, and orange blossom, and BB Detox, an organic blend of green tea, maté, and grapefruit. Newer offerings include Blue Moon, an organic rooibos, cacao, and chamomile infusion developed with Caroline Receveur, and matcha products sourced from Japan. The brand sells through its French-language online store and offers click-and-collect at listed locations. Its customer-facing propositions include organic certification, responsible production, responsible sourcing, waste reduction and recycling, and a loyalty programme. The homepage also states that Kusmi Tea is B Corp certified and highlights collaboration with the Musée de l’Orangerie for its Nymphéas tea. The range and product formats shown on the site position Kusmi as both an everyday tea seller and a premium gift-oriented tea house. Kusmi Tea US is the American-facing online retail presence of Kusmi Tea, a French tea brand with a history commonly traced to 1867. The brand began in St. Petersburg, Russia, under founder Pavel Michailovitch Kousmichoff. Following the Russian Revolution, the family business relocated to Paris, where the brand developed its lasting French identity. Kusmi Tea is associated with loose-leaf teas, tea bags, flavored and blended teas, and tea-related accessories. Its range includes black, green, white, and herbal infusions, as well as blends marketed under distinctive names. The US website provides a route for customers in the United States to browse and purchase the brand’s offerings. Kusmi Tea is part of the privately held French group Orientis Gourmet. The US storefront is therefore best understood as a regional commerce channel for the broader Kusmi Tea brand rather than as a separate tea producer. The brand combines its Russian origins and Paris history with an international retail presence; individual product availability and assortment can vary by market. Kusmi Tea is a French tea house and consumer brand whose heritage dates to 1867, when Pavel Michailovitch Kousmichoff established a tea business in Saint Petersburg. After the Russian Revolution, the family relocated to Paris in 1917, where the brand developed its lasting French identity. In 2003, Kusmi Tea was acquired by the privately held French group Orientis Gourmet, under which it expanded its retail and international presence. Today it presents itself as a French tea brand, with production described on its website as made in Normandy. The brand sells through its French-language online store and offers click-and-collect at listed locations; its US-facing storefront at us.kusmitea.com is a regional commerce channel for American customers rather than a separate tea producer, and product availability can vary by market. Its customer-facing propositions include organic certification, responsible production, responsible sourcing, waste reduction and recycling, and a loyalty programme, the KusmiKlub. The homepage also states that Kusmi Tea is B Corp certified. The range and product formats position Kusmi as both an everyday tea seller and a premium gift-oriented tea house.

Kusmi Tea’s stated heritage reaches back to 1867. The brand is commonly associated with a tea business begun in Saint Petersburg by Pavel Michailovitch Kousmichoff, followed by a move to Paris in the early twentieth century. These origins give the brand a cross-cultural story that connects Russian tea-house heritage with its current French identity. The precise details of its earliest operations and later corporate transitions are not supplied in the evidence provided here. In its present form, Kusmi Tea describes itself as a French tea house and highlights its French production, made in Normandy. It belongs to Orientis Gourmet. Its current commercial offer is broader than traditional loose-leaf tea: the brand sells tea bags, organic tea blends, herbal infusions, matcha, and gift products through its online store, with click-and-collect options shown on some product pages. The product range combines longstanding blends and newer creations. Anastasia is presented as a black tea flavoured with bergamot, lemon, and orange blossom. BB Detox combines organic green tea, maté, and grapefruit flavouring. The newer Blue Moon infusion pairs rooibos and chamomile with cacao and tonka notes and is described as a Caroline Receveur x Kusmi Tea creation. The homepage also promotes matcha and hojicha, as well as a Nymphéas tea created in collaboration with the Musée de l’Orangerie. The brand’s current public messaging emphasizes organic products, responsible production and sourcing, recycling and waste reduction, and human-centred commitments. The homepage states that Kusmi Tea is B Corp certified. It also operates a loyalty programme, the KusmiKlub, which is described on product pages. These details show how the present-day brand combines its historical identity with an assortment spanning classic tea, contemporary infusions, wellness-led blends, and premium presentation. Kusmi Tea’s history is generally dated to 1867, when Pavel Michailovitch Kousmichoff established the tea business in St. Petersburg, then part of the Russian Empire. The business grew from its origins as a tea merchant and became associated with tea blends and a family-run trading tradition. After the Russian Revolution, the family relocated to Paris in 1917. Paris became the base from which the brand continued, and the move shaped its later identity as a French tea house while preserving a connection to its Russian beginnings. Over subsequent decades, Kusmi Tea developed a range spanning traditional teas, flavored teas, and proprietary blends. The brand became known for distinctive blend names and presentation, and its assortment expanded to include multiple tea types and herbal infusions. It also sells tea bags and accessories alongside loose-leaf products. The brand’s story and product portfolio draw on both tea-house heritage and contemporary retail positioning. In 2003, Kusmi Tea was acquired by the French company Orientis Gourmet. Under the group, the brand expanded its retail and international presence. The current US website represents a regional online sales channel for Kusmi Tea; it is not evidence of a separately founded US tea producer. The brand remains active, with its US-facing store offering products to American customers. Product selection and availability may differ across its country-specific retail channels. In 2003, Kusmi Tea was acquired by the French company Orientis Gourmet. Under the group, the brand expanded its retail and international presence. In its present form, Kusmi Tea describes itself as a French tea house and highlights its French production, made in Normandy. Its current commercial offer is broader than traditional loose-leaf tea: the brand sells tea bags, organic tea blends, herbal infusions, matcha, and gift products through its online store, with click-and-collect options shown on some product pages. Its US-facing storefront at us.kusmitea.com is a regional online sales channel for American customers, not evidence of a separately founded US tea producer, and product selection and availability may differ across country-specific channels.

• 2025

  Blue Moon product featured on the official site

• 2003

  Acquired by Orientis Gourmet

  Kusmi Tea was acquired by the French company Orientis Gourmet, under which the brand expanded its retail and international presence.

• 1917

  Family business relocates to Paris

  After the Russian Revolution, the family relocated to Paris, which became the base from which the brand developed its lasting French identity.

• 1867

  Kusmi Tea heritage begins

• 1867

  Tea business founded in St. Petersburg

  Pavel Michailovitch Kousmichoff established the tea business in St. Petersburg, then part of the Russian Empire, marking the start of the brand’s heritage.

A French tea house with Russian origins and a heritage-led identity, offering a broad range of organic teas, distinctive blends, contemporary wellness-oriented infusions, and giftable formats through an international retail presence.

• BB Detox

  An organic blend of green tea, maté, and grapefruit flavouring, offered in multiple formats.

• Anastasia

  An organic black tea flavoured with bergamot, lemon, and orange blossom.

• Blue Moon

  An organic infusion of rooibos, cacao, and chamomile, created with Caroline Receveur.

• Les Nymphéas

  A tea featured in the brand’s Musée de l’Orangerie collaboration.

• Matcha

  The official homepage features organic powdered matcha from Japan, including a premium matcha offering.

• Loose-leaf teas

  Loose-leaf tea varieties form part of the brand’s core retail assortment.

• Tea bags

  The brand also offers tea in bagged formats.

• Blended and herbal teas

  The assortment includes blends, flavored teas, and herbal infusions.

• Tea accessories

  Tea-related accessories complement the beverage assortment.

• 2003

  Acquisition by Orientis GourmetOther

1. 1Kusmi Tea | Thés et Infusions Bio de qualitékusmitea.com
2. 2BB Detox – Thé vert bio, maté bio & saveurs pamplemoussekusmitea.com
3. 3Blue Moon – Infusion Cacao & Rooibos Biokusmitea.com
4. 4Anastasia – Thé noir bio Earl Grey à la fleur d'oranger, saveur florale et fruitéekusmitea.com
5. 5Kusmi Tea US official websiteus.kusmitea.com