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German hammock and hanging-chair brand founded in 1991, blending Latin American craftsmanship with German design.

Last updated September 28, 2026

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Overview

LA SIESTA is a German manufacturer and brand of hammocks, hanging chairs, stands and suspension solutions, headquartered in Jugenheim in Rheinhessen (Bingen am Rhein area) with an additional location in Miami, USA. The company was founded by Dorothee and Alexander Grisar, who sold their first hammock on 16 March 1991 at the Rheinland-Pfalz exhibition in Mainz. Initially importing hammocks and handicrafts from Latin America, the founders soon developed their own brand, LA SIESTA, designing their own hammocks and building a unified marketing concept. Over the decades the range expanded from colourful hammocks from El Salvador, Brazil, Nicaragua and Mexico to a full portfolio of outdoor and indoor relaxation products: single, double and king-size hammocks, hammocks with stands, hanging chairs, kids' products, cushions, covers and accessories. The brand emphasises organic cotton, FSC-certified eucalyptus stands and Brazilian craftsmanship. LA SIESTA sells directly to consumers through its own online shop and ships worldwide, with free shipping within Germany above a certain order value and a 100-day return policy. The company remains privately held and family-run, with the founders still actively involved. Its product lines include Brisa, Bossanova, Maera, Udine, Domingo, Habana, Fiji and Cariño, and it markets a lifestyle of relaxation under the hashtag #mysiestamoment.

History

LA SIESTA was founded by Dorothee and Alexander Grisar, who sold their first hammock on 16 March 1991 at the Rheinland-Pfalz exhibition in Mainz, Germany. The initial stand was a brightly decorated steel scaffolding where customers could try the hammocks. Alongside hammocks, the founders initially offered sweaters and other handicraft products from Latin America. At the time, hammocks were exotic and relatively unknown in Germany; many globetrotters knew them from backpacking trips to South America and were glad to find a German supplier. Over time, the founders' enthusiasm extended to the various countries of origin and their hammock traditions. The product range grew to include hammocks from El Salvador, Brazil, Nicaragua and Mexico. As demand increased, so did the quality requirements. To improve the imported products, the founders created their own brand, named LA SIESTA. From then on, they designed their own hammocks and worked on a unified marketing concept. The company also built up service and logistics capabilities. Today, LA SIESTA supplies the world from its locations in Jugenheim in Rheinhessen and Miami with its own designed hanging products, stands and suspension solutions. The brand celebrates its 35th anniversary of the Bossanova hammock and continues to emphasise Brazilian craftsmanship, organic cotton and FSC-certified eucalyptus stands.

  • 1991

    Founders Dorothee and Alexander Grisar sell their first hammock on 16 March at the Rheinland-Pfalz exhibition in Mainz.

  • The founders create their own brand, LA SIESTA, and begin designing their own hammocks.

  • Product range expands to include hammocks from El Salvador, Brazil, Nicaragua and Mexico.

  • LA SIESTA supplies the world from Jugenheim in Rheinhessen and Miami with own-designed hanging products, stands and suspension solutions.

  • Bossanova hammock celebrates its 35th anniversary.

Products and positioning

Premium, design-led hammocks and hanging furniture combining Latin American craftsmanship with German quality and sustainability (organic cotton, FSC-certified wood).

  • Bossanova

    Kingsize hammock, celebrating its 35th anniversary, made with Brazilian craftsmanship.

  • Brisa

    Outdoor hammock in single, double and king sizes, made with a special functional fibre to withstand summer weather.

  • Maera

    Hammock with stand set, made from organic cotton with FSC-certified eucalyptus stand.

  • Udine

    Hanging chair with stand, made from organic cotton with FSC-certified eucalyptus stand.

  • Domingo

    Outdoor hanging chair for sitting or lying.

  • Habana

    Hanging chair made from soft organic cotton.

  • Fiji

    Hanging chair with stand for short breaks in everyday life.

  • Cariño

    Cover for hammock cushions, made from organic cotton.

Marketing campaigns

  • #mysiestamoment

Sources5 sources

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