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La Tele was a Venezuelan regional television network launched in the early 2000s.

Last updated August 26, 2026

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Overview

La Tele was a Venezuelan regional television network whose signal was distributed through cable and satellite operators in several parts of the country. The network was established by a group of communications companies and began technical testing under the name Canal 12 on December 1, 2002. Its launch took place during a politically and economically unsettled period in Venezuela; the testing phase coincided with the beginning of the 2002–2003 Venezuelan general strike, although the available reference material does not establish that the strike caused or materially altered the channel's development. The station used the channel 12 frequency previously associated with Marte TV, a defunct Venezuelan broadcaster. La Tele was formally inaugurated at 8 p.m. on August 3, 2003. At launch, imported programming represented approximately 80 percent of its schedule, indicating a programming model substantially dependent on externally acquired content rather than predominantly locally produced shows. The available material does not identify the specific imported programs, acquisition contracts, production partners, or the network's detailed editorial structure. La Tele's distribution footprint was principally domestic and regional. It was available through DirecTV on channel 113 throughout Venezuela. It also appeared on Supercable systems using different channel positions in Caracas, Margarita Island, Maracay, Puerto Ordaz, Puerto la Cruz, and Maturín. In Caracas, the network was additionally carried by Intercable on channel five and Net Uno on channel 68. These carriage arrangements made La Tele a multi-platform television service whose practical reach depended on local cable and satellite availability rather than on a single nationwide terrestrial channel. The brand used the slogan "Soy la Tele" and also employed "Somos La Tele" and "Señal de Cambio." These slogans presented the station as a distinct television identity and, in the case of "Señal de Cambio," associated it with a message of change. The reference material does not provide enough information to assess the campaign history, audience ratings, revenue model, ownership changes, programming evolution, or the date and circumstances of any later shutdown. La Tele's current operating status therefore remains unconfirmed in this dossier.

History

La Tele emerged from a group of communications companies seeking to establish a Venezuelan television service associated with the channel 12 frequency. That frequency had previously been used by Marte TV, a broadcaster that was no longer operating when La Tele was developed. The new service initially operated under the name Canal 12 during a technical testing phase that began on December 1, 2002. The testing period began on the eve of a major national political and economic confrontation: the Venezuelan general strike against President Hugo Chávez started on December 2, 2002. The timing is recorded as part of the channel's historical context, but the available source does not indicate that La Tele was created as a response to the strike or that the strike directly affected its launch plans. La Tele was officially inaugurated at 8 p.m. on August 3, 2003. At the time of launch, imported material accounted for around 80 percent of the network's programming. This suggests that the channel relied heavily on acquired content in its early schedule, while the available reference does not provide a detailed list of shows, genres, producers, or rights holders. No verified information is available here about the network's original management team, capital structure, production facilities, or audience strategy. The channel's distribution was built around Venezuelan cable and satellite systems. DirecTV carried it on channel 113 across Venezuela. Supercable offered it on different channel positions in Caracas, Margarita Island, Maracay, Puerto Ordaz, Puerto la Cruz, and Maturín. In Caracas, it was also carried by Intercable on channel five and Net Uno on channel 68. This combination of satellite and local cable carriage gave La Tele a broad potential national footprint while preserving a strong regional distribution profile. Brand communications used the principal slogan "Soy la Tele," along with the alternatives "Somos La Tele" and "Señal de Cambio." The slogans indicate an effort to create a recognizable national television identity rather than present the service solely as a channel-number brand. However, the supplied reference material does not document the dates, media placement, creative executions, or measured results of these slogans. The available sources provide no reliable information about later ownership, mergers, regulatory disputes, executive appointments, financial performance, programming changes, or the date on which the service may have ceased broadcasting. La Tele's present status is consequently recorded as unknown rather than active or defunct.

  • 2003

    Official inauguration

    [1]

    La Tele was formally inaugurated at 8 p.m. on August 3, 2003.

  • 2003

    Early schedule relies heavily on imports

    [1]

    At the beginning of its broadcasting history, imported programs made up approximately 80 percent of the network's programming.

  • 2002

    Testing begins as Canal 12

    [1]

    The service began its testing phase under the name Canal 12 on December 1, 2002, using a frequency previously associated with the defunct Marte TV.

Products and positioning

A Venezuelan regional television network distributed through cable and satellite platforms, with a schedule initially weighted toward imported programming and a brand identity built around the slogans "Soy la Tele," "Somos La Tele," and "Señal de Cambio."

  • Television network · 2003

    La Tele

    The core La Tele service was a Venezuelan regional television network distributed through cable and satellite operators. Its carriage included DirecTV nationwide in Venezuela and several regional or metropolitan cable systems. The channel's early schedule was dominated by imported programming, while the available source does not provide enough detail to identify a complete program lineup or distinguish its locally produced formats.

  • Television signal · 2002

    Canal 12

    Canal 12 was the temporary or testing name used before the service's formal presentation as La Tele. Testing began on December 1, 2002, on a frequency previously used by Marte TV. The supplied material does not clarify the exact point at which the Canal 12 identity was replaced across all technical and commercial materials.

Marketing campaigns

  • Soy la Tele

    Venezuela

    The principal documented La Tele slogan was "Soy la Tele," used to express the channel's brand identity.

  • Somos La Tele

    Venezuela

    "Somos La Tele" was another documented slogan associated with the network. The available source does not specify its campaign dates or performance.

  • Señal de Cambio

    Venezuela

    "Señal de Cambio" was also used as a La Tele slogan, positioning the channel rhetorically as a signal of change. No verified campaign execution or outcome is provided in the source.

Sources1 sources

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