Laconiko

Laconiko is an olive oil and specialty vinegar brand associated with Lakonia, in the Peloponnese region of Greece. Although the brand operates in the United States, its core olive oils are produced from olives grown in the Pierrakos family’s Greek olive groves. The brand’s identity is built around family farming, Greek regional provenance, and premium extra virgin olive oil made primarily from Koroneiki olives, with Kalamon olives also represented in its broader product range. The business traces its agricultural roots to Vasilios Pierrakos, a third-generation olive oil farmer who continued his family’s production activities during the mid-twentieth century. In spring 2009, his sons Diamantis and Dinos Pierrakos formally established the company. It was initially known as “Our Family Olive Oil” before adopting the Laconiko name, a reference to Lakonia. The company’s history therefore combines a multigenerational farming background with a more recent effort to establish an internationally visible consumer brand. Laconiko’s principal offering is extra virgin olive oil made from olives harvested in Greece. The brand describes its oils through sensory notes that can include green olive, banana, and almond. Its extra virgin olive oil has been reported with acidity below 0.18 percent, a specification used to communicate freshness and quality. Alongside conventional extra virgin olive oil, the portfolio includes organic oil, limited or seasonal releases such as Olio Nuovo, high-polyphenol oil, and an extensive collection of flavored olive oils. Reported flavored varieties include citrus and habanero combinations and other fruit, herb, and spice profiles, with the range exceeding twenty products. The brand also sells balsamic vinegars, fruit vinegars, and wine vinegars. Its Pureevino fruit-vinegar line expanded Laconiko beyond olive oil and received a 2023 specialty-food new-product award for its blueberry product. This broader portfolio positions Laconiko within the premium pantry and specialty-food market rather than as a single-product olive oil label. Competition results are central to Laconiko’s public positioning. Its Olio Nuovo received gold recognition at the 2018 Athena International Olive Oil Competition in the Koroneiki category and also won gold at the New York International Olive Oil Competition. The brand has subsequently received recognition at competitions in the United States, Canada, Japan, and other markets. Laconiko has also appeared in the Official Index of the World’s Best Olive Oils, and the brand was reported as the world’s second-ranked olive oil producer in 2020 according to EVOOWR. In 2023, Laconiko introduced ZOI, an extra virgin olive oil marketed around unusually high polyphenol and oleocanthal levels. The reported product specifications were 1,284 milligrams per kilogram of polyphenols and 969 milligrams per kilogram of oleocanthal. This launch extended the brand’s positioning from taste and provenance into the premium wellness-oriented segment. Laconiko’s Estate oil and organic Kambos oil have also been highlighted in international competition results. The brand remains focused on premium Greek olive oil and vinegar products, with its market presence and distribution centered on the United States while drawing on production and agricultural identity from Greece.

Laconiko’s origins lie in the Pierrakos family’s olive-growing and olive-oil-making tradition in Lakonia, a region of the southern Peloponnese known for Greek olive cultivation. Vasilios Pierrakos, described as a third-generation olive oil farmer, continued the family’s agricultural work during the mid-1900s. This background later became an important part of the brand’s identity, connecting its packaged products to a particular farming family and Greek growing region rather than presenting them as anonymous imported commodities. In spring 2009, Vasilios Pierrakos’s sons, Diamantis and Dinos Pierrakos, formally established the company. The business initially operated under the name “Our Family Olive Oil,” emphasizing its familial and farm-based origins. It later adopted the name Laconiko, derived from Lakonia, to give the brand a stronger regional identity and a more distinctive consumer-facing name. The company’s principal production remained centered on extra virgin olive oil made from olives grown in Greece. Koroneiki is the principal olive variety associated with the brand, while Kalamon olives are also part of its stated product tradition. Laconiko describes its oils with tasting characteristics including green olive, banana, and almond, and has reported acidity below 0.18 percent for its extra virgin olive oil. These details support a positioning based on freshness, varietal character, and premium quality. During the 2010s and 2020s, Laconiko built visibility through olive oil competitions and specialist rankings. Its Olio Nuovo achieved gold awards at both the 2018 Athena International Olive Oil Competition and the New York International Olive Oil Competition. The brand was also included in the Official Index of the World’s Best Olive Oils and was reported by EVOOWR as the second-ranked olive oil producer globally in 2020. Additional recognition was reported in Canada, Japan, and other international competitions, helping the company present itself as a high-performing Greek producer in the premium olive oil category. Laconiko gradually broadened its range beyond standard extra virgin olive oil. Its portfolio came to include organic oil, the Estate and Kambos offerings, seasonal new-harvest oil, and more than twenty flavored olive oils. The brand also developed balsamic, fruit, and wine vinegars. The Pureevino line provided a dedicated fruit-vinegar platform and received a specialty-food new-product award in 2023 for its blueberry variety. The 2023 launch of ZOI marked another stage in the brand’s product strategy. ZOI was formulated and marketed as Laconiko’s highest-polyphenol and oleocanthal extra virgin olive oil, with reported measurements of 1,284 milligrams per kilogram of polyphenols and 969 milligrams per kilogram of oleocanthal. The product added a health- and composition-oriented dimension to the company’s existing emphasis on origin, taste, and competition performance. By 2025 and the supplied later reference material, Laconiko’s Estate oil had received further Athena competition honors, including Best of Greece and Best Koroneiki, while Citrus Habanero was recognized as Best Flavored Olive Oil Worldwide. ZOI was also reported as receiving health-related and oleocanthal-focused recognition. Laconiko’s current brand profile is therefore that of a U.S.-marketed specialty food label rooted in Greek family agriculture, with a portfolio spanning conventional and organic extra virgin olive oil, flavored oils, high-polyphenol products, and specialty vinegars.

• 2025

  Estate and Citrus Habanero receive competition honors

  [1]Laconikoen.wikipedia.org

  Estate received Best of Greece and Best Koroneiki recognition, while Citrus Habanero was named Best Flavored Olive Oil Worldwide at the cited Athena competition.

• 2023

  ZOI launched

  [1]Laconikoen.wikipedia.org

  Laconiko introduced ZOI, a high-polyphenol and high-oleocanthal extra virgin olive oil.

• 2023

  Pureevino receives SOFI recognition

  [1]Laconikoen.wikipedia.org

  The Blueberry Pureevino fruit vinegar received a specialty-food new-product award.

• 2021

  Recognition at Olive Japan

  [1]Laconikoen.wikipedia.org

  Laconiko’s extra virgin olive oil received recognition at the Olive Japan competition.

• 2020

  Reaches second place in EVOOWR ranking

  [1]Laconikoen.wikipedia.org

  Laconiko was reported as the world’s second-ranked olive oil producer by EVOOWR.

• 2018

  Olio Nuovo wins international gold awards

  [1]Laconikoen.wikipedia.org

  Laconiko’s Olio Nuovo won gold at the Athena International Olive Oil Competition and the New York International Olive Oil Competition.

• 2009

  Company formally founded

  [1]Laconikoen.wikipedia.org

  Diamantis and Dinos Pierrakos formally established the business, initially using the name Our Family Olive Oil.

A premium, family-linked Greek olive oil brand marketed through regional provenance, competition awards, sensory quality, organic and high-polyphenol offerings, and an expanding specialty-vinegar portfolio.

• Extra virgin olive oil

  Estate Extra Virgin Olive Oil

  A flagship Laconiko extra virgin olive oil produced from Greek olives and associated with the brand’s strongest competition record. Estate has received Best of Greece and Best Koroneiki recognition at the Athena International Olive Oil Competition and has also been described as one of the brand’s most awarded oils.

• New-harvest extra virgin olive oil

  Olio Nuovo

  A seasonal new-harvest olive oil that became one of Laconiko’s best-known award recipients. Its reported 2018 gold medals at the Athena International Olive Oil Competition and the New York International Olive Oil Competition helped establish the brand’s premium credentials.

• High-polyphenol extra virgin olive oil · 2023

  ZOI

  Introduced in 2023, ZOI is positioned around high polyphenol and oleocanthal content. Reported specifications cite 1,284 milligrams per kilogram of polyphenols and 969 milligrams per kilogram of oleocanthal, giving the product a wellness-oriented role within Laconiko’s premium range.

• Organic extra virgin olive oil

  Kambos

  Laconiko’s organic olive oil offering, associated with the Kambos name. The product has received recognition at the New York International Olive Oil Competition and extends the brand’s range into certified or organic-oriented premium olive oil.

• Flavored olive oil

  Flavored Olive Oils

  A broad collection of flavored olive oils comprising more than twenty varieties. The line uses extra virgin olive oil as a base and adds fruit, citrus, herb, or spice profiles for cooking, finishing, and specialty retail use.

• Flavored olive oil

  Citrus Habanero

  A flavored olive oil combining citrus notes with habanero heat. It has been highlighted as a competition-winning product and was reported as receiving Best Flavored Olive Oil Worldwide recognition at the Athena International Olive Oil Competition.

• Fruit, balsamic, and wine vinegar

  Pureevino

  Laconiko’s vinegar platform, including fruit vinegar alongside balsamic and wine vinegar products. Its Blueberry Pureevino variant received a 2023 specialty-food new-product award, giving the line visibility beyond the olive oil category.

• 2023

  Launch of ZOI high-polyphenol olive oilProduct launch

  Background

  Laconiko sought to extend its premium positioning beyond origin and taste into measurable composition and wellness-oriented attributes.

  Action taken

  The brand launched ZOI, marketed as its highest-polyphenol and oleocanthal extra virgin olive oil.

  Aftermath

  ZOI became a prominent specialized product in the portfolio and was subsequently associated with health and oleocanthal recognition.

  Source

• 2023

  Expansion of the Pureevino vinegar lineProduct launch

  Background

  Laconiko’s business had expanded from core olive oil into specialty vinegars and other pantry products.

  Action taken

  The company promoted its Pureevino fruit-vinegar range, including a blueberry variant.

  Aftermath

  Blueberry Pureevino received a SOFI new-product award, strengthening the brand’s specialty-food credentials.

  Source

• 2009

  Formal establishment and brand namingStrategy

  Background

  The Pierrakos family had an established olive-farming and oil-making background, but the sons formalized the business as a consumer-facing company in 2009.

  Action taken

  Diamantis and Dinos Pierrakos established the company under the initial name Our Family Olive Oil, later adopting the Laconiko name.

  Aftermath

  The new name linked the packaged brand to Lakonia and supported a more distinctive regional identity.

  Source

1. 1Laconikoen.wikipedia.org