Recent events
Recent events tied to this brand in public sources.
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2020
Yizai children's snack range launches nationwide
Laiyifen launched its Yizai children's snack range, which was available at more than 2,800 physical stores nationwide and in its online flagship store.
2020
Yifeni reported staff-reduction measures
A report said a leaked Yifeni internal document described staff-reduction measures, including a 10% reduction in back-office headcount across the group, pay freezes, and hiring freezes.