Laiyifen

Laiyifen (来伊份), formally Shanghai Laiyifen Co., Ltd., is a Chinese chain retailer of leisure snacks headquartered in Shanghai. According to its official company introduction, it was founded in Shanghai in 1999, with its first store established that year and the Laiyifen brand name formally adopted in 2000. It describes itself as the "first snack stock on the main board" (主板零食第一股) and an A-share listed company, having listed on the Shanghai Stock Exchange in October 2016 under ticker 603777. The company positions itself around a "fresh snacks" (新鲜零食) strategy, emphasizing freshly sourced seasonal ingredients from around the world. Laiyifen operates a large network of specialty snack stores across China. Its official website states that it has more than 3,600 stores nationwide (with the company introduction citing 3600+ stores across more than a hundred large and medium-sized cities), daily delivery, and products drawn from 20 countries, serving what it describes as 860 million consumer visits. Its product range spans 14 core categories and more than 1,000 SKUs, including roasted seeds and nuts, meat products, fruits and vegetables, dried fruits, cakes and pastries, seafood, soy products, puffed snacks, candies and jellies, and imported snacks. The brand has developed a number of signature product lines and sub-brands, including 嗨吃无骨 (boneless snacks), 伊天益袋, 扭伊牛, 开焗, 鳕智多, 饥本要素, 如意肠, 芒太后, 来吃鸭, 脆爷, 百年好核, and 居司令. It also operates an imported-snack brand, Youngme (亚米), which it has showcased at the China International Import Expo. Laiyifen runs a membership program with standard members and a premium "black gold" (黑金) tier, supported by its own mobile app, and pursues an omnichannel "smart retail" approach combining physical stores, app, and online channels. Laiyifen's stated mission is to "make family life happier" and its vision is to build a "family life ecosystem platform." Its brand concept is "global good quality, healthy good life," and its development strategy is framed as "Chinese brand, world manufacturing, global sharing." The company has expanded beyond Shanghai into Jiangsu, Zhejiang, Chongqing, Shenzhen, and other southwestern and southern markets, and has pursued a "万家灯火" (myriad lights) store-expansion plan. It is a well-known Shanghai consumer brand and has been recognized among Shanghai private service enterprises.

Laiyifen began in Shanghai in 1999, founded by Yu Ruifen and Shi Yonglei. Its initial business was built around the retailing of packaged leisure foods, a category that benefited from the growth of China's urban consumer economy and the increasing popularity of branded, ready-to-eat snacks. Rather than focusing on one narrow product, the company developed a broad assortment spanning fruit products, nuts and seeds, meat snacks, confectionery, pastries and related packaged foods. The company expanded its retail presence through a chain-store model. Branded stores allowed Laiyifen to present a consistent assortment and shopping environment while bringing many snack categories together in one location. This model also supported impulse purchases, repeat everyday consumption and seasonal gifting. As competition increased, the business became increasingly dependent on standardized procurement, quality control, inventory management, packaging, logistics and store-level operating efficiency. Laiyifen's commercial development took place alongside a wider transformation in China's food retail market. Consumers gained access to more supermarkets, convenience stores, online marketplaces and specialist snack chains. In response, Laiyifen used multiple channels, including physical retail and electronic commerce, to reach customers. Product development and branded packaging helped it compete not only on availability but also on recognition, assortment and perceived quality. Shanghai Laiyifen Co., Ltd. became a public company on the Shanghai Stock Exchange in 2016, trading under code 603777. The listing formalized the corporate structure behind the consumer brand and provided a public-market platform for its subsequent operations. The listed company has continued to be associated with snack retail, product sales and channel development in China. The brand's later operating environment has been defined by strong competition and changing consumer expectations. Specialist snack chains, discount retailers, online platforms and livestream sales have increased pressure on pricing and customer acquisition. At the same time, food-safety compliance, freshness, traceability, product innovation and supply-chain resilience remain central to the operation of a large packaged-food retailer. Laiyifen's history is therefore best understood as the evolution of a Shanghai-founded snack shop into a listed, multichannel Chinese leisure-food brand. Current store numbers, management composition and financial performance should be verified against the latest annual report and company announcements.

• 2016

  Public listing

  [1]Shanghai Stock Exchange company information: Shanghai Laiyifen Co., Ltd.sse.com.cn

  Shanghai Laiyifen Co., Ltd. listed on the Shanghai Stock Exchange under stock code 603777.

• 1999

  Brand established in Shanghai

  [1]Shanghai Stock Exchange company information: Shanghai Laiyifen Co., Ltd.sse.com.cn

  Laiyifen was founded in Shanghai by Yu Ruifen and Shi Yonglei as a packaged leisure-food retail business.

A broad-assortment Chinese branded snack retailer serving everyday snacking, family sharing and gifting occasions through stores and digital channels.

• Fruit snacks

  Dried fruit and preserved fruit

  A core snack category including processed fruit products designed for convenient storage and ready-to-eat consumption. These products fit both everyday snacking and gift-oriented assortments.

• Nuts and seeds

  Nuts and roasted seeds

  Packaged nuts, seeds and related roasted products form a substantial part of the brand's broad snack assortment. They are sold as individual products and as components of mixed or seasonal selections.

• Savory snacks

  Meat snacks

  Ready-to-eat meat-based snacks extend the range beyond fruit and plant-based products. The category supports savory snacking occasions and contributes to the brand's one-stop specialty-store proposition.

• Sweet snacks

  Confectionery and pastries

  Confectionery, chocolate, pastries and related baked goods broaden Laiyifen's appeal across everyday treats, sharing occasions and holiday gifting.

• 2012

  Supplier Preserved Fruit Additive and Hygiene Problems Exposed; Brand Pulls Products and Apologizes

  In 2012, a CCTV investigation exposed problems at some of Laiyifen's preserved fruit suppliers, including arbitrary use of additives and unsanitary production conditions. Shanghai ordered the affected products removed from shelves, and Laiyifen apologized, suspended procurement, and overhauled its supplier management. The incident was limited to the suppliers and products named and does not imply that all snack categories were substandard.

  Source

Read more

• 2016

  Initial public offeringOther

  Background

  The snack retailer sought access to public capital markets as its chain and packaged-food business developed.

  Action taken

  Shanghai Laiyifen Co., Ltd. completed its listing on the Shanghai Stock Exchange under code 603777.

  Aftermath

  The listing established the corporate operator as a publicly traded company and increased the availability of formal company disclosures.

  Source

• 2020.08.26

  Reported2020.08.26

  Yizai children's snack range launches nationwide[10]伊仔儿童零食系列在全国上市finance.sina.com.cn

  Laiyifen launched its Yizai children's snack range, which was available at more than 2,800 physical stores nationwide and in its online flagship store.

• 2020.03.21

  Reported2020.03.21

  Yifeni reported staff-reduction measures[11]来伊份被曝人员优化措施finance.sina.com.cn

  A report said a leaked Yifeni internal document described staff-reduction measures, including a 10% reduction in back-office headcount across the group, pay freezes, and hiring freezes.

Read more

1. 1Shanghai Stock Exchange company information: Shanghai Laiyifen Co., Ltd.sse.com.cn
2. 2Shanghai Laiyifen official websitelaiyifen.com
3. 3关于会员_来伊份官网laiyifen.com
4. 4公司介绍laiyifen.com
5. 5来伊份零食-来伊份休闲零食-来伊份官网_来伊份官网laiyifen.com
6. 6来伊份zh.wikipedia.org
7. 7Supplier Preserved Fruit Additive and Hygiene Problems Exposed; Brand Pulls Products and Apologizesnbd.com.cn
8. 8Supplier Preserved Fruit Additive and Hygiene Problems Exposed; Brand Pulls Products and Apologizesjingji.cntv.cn
9. 9Supplier Preserved Fruit Additive and Hygiene Problems Exposed; Brand Pulls Products and Apologizesjingji.cntv.cn
10. 10伊仔儿童零食系列在全国上市finance.sina.com.cn
11. 11来伊份被曝人员优化措施finance.sina.com.cn