Lateral Vision

Lateral Vision is an Australian creative technology company that specialises in virtual tours, 360-degree content and spatial data solutions. It describes itself as the creative technology agency behind two products, CloudTour and Swyvl, and delivers immersive virtual experiences for industries such as infrastructure, events and tourism. The business is based in Australia, with its home base at the Lot Fourteen Innovation Precinct in Adelaide, South Australia, and a second team location at Broke in the Hunter Valley, New South Wales. The company began in 2014, when siblings Laura and Alex Tolson set out to solve a practical problem: how to better showcase spaces online. While helping their parents list a farm cottage on Airbnb, they found that traditional photography did not capture the property's character. Searching for a better approach, they discovered virtual tours and became Google Trusted Photographers, producing Street View-style imagery for businesses. What started as a side project grew into a business and opened up further opportunities in digital innovation. Over the years, Lateral Vision expanded beyond Street View photography into custom virtual tours and immersive digital experiences, including virtual reality (VR) and augmented reality (AR), interactive mapping and spatial data solutions. Today the team focuses on CloudTour and Swyvl, helping businesses create, explore and share virtual site experiences. CloudTour is a full-service, done-for-you virtual tour solution covering on-site capture, custom design, branding and interactive features, aimed at clients needing high-quality professional virtual site visits. Swyvl is a self-service platform that lets users upload, manage and share 360-degree imagery and view it on a map, suited to site documentation, event planning and property management. Lateral Vision positions itself as a trusted partner for industry leaders, offering everything from one-off virtual tours to full-scale digital transformation projects. Its founders bring backgrounds in law, engineering and finance, and the company emphasises a hands-on approach and real-world impact. The company states that it has more than a decade of experience and has worked with over 100 trusted brands. It remains a privately held Australian business.

Lateral Vision began in 2014 when siblings Laura and Alex Tolson set out to solve a challenge: how to better showcase spaces online. While helping their parents list a farm cottage on Airbnb, they realised that traditional photos did not capture its character. Searching for a better way, they discovered virtual tours and became Google Trusted Photographers, creating Street View-style imagery for businesses. What began as a side project quickly grew into a business, leading to new opportunities in digital innovation. As demand grew, the founders expanded the company's expertise beyond Street View photography into custom virtual tours and immersive digital experiences, including virtual reality (VR) and augmented reality (AR), interactive mapping and spatial data solutions. Businesses across tourism, real estate and events saw the potential of immersive experiences, and Lateral Vision began working with major brands to bring their spaces to life. At the heart of the company are Laura and Alex Tolson, the siblings and co-founders who turned a simple idea into a thriving business. With backgrounds in law, engineering and finance, they bring a mix of problem-solving, technical know-how and business insight to every project, and the company emphasises their hands-on approach. Today, Lateral Vision focuses on two main products, CloudTour and Swyvl, helping businesses create, explore and share virtual site experiences with ease. CloudTour is a full-service, done-for-you virtual tour solution including on-site capture, custom design, branding and interactive features, ideal for industries needing high-quality professional virtual site visits. Swyvl is a self-service platform that allows users to upload, manage and share 360-degree imagery and view it on a map, ideal for site documentation, event planning and property management. The company also offers consulting and custom solutions covering virtual reality, augmented reality, interactive mapping and 360 content. Lateral Vision describes itself as a trusted partner for industry leaders, providing virtual solutions that help businesses improve operations, engagement and decision-making. From one-off virtual tours to full-scale digital transformation projects, it continues to push the boundaries of immersive technology. The company states that it has more than a decade of experience and has worked with over 100 trusted brands. Its home base is at the Lot Fourteen Innovation Precinct in Adelaide, South Australia, with a second team location at Broke in the Hunter Valley, New South Wales.

• 2014

  Lateral Vision is founded by siblings Laura and Alex Tolson, starting as a side project creating virtual tours after helping their parents list a farm cottage on Airbnb.

• The founders become Google Trusted Photographers, creating Street View-style imagery for businesses.

• The company expands beyond Street View photography into custom virtual tours and immersive digital experiences including VR and AR.

• Lateral Vision develops CloudTour, a full-service done-for-you virtual tour solution.

• Lateral Vision develops Swyvl, a self-service 360-degree site documentation platform.

A creative technology agency and trusted partner for industry leaders, delivering high-quality, immersive virtual experiences from one-off virtual tours to full-scale digital transformation projects.

• CloudTour

  A full-service, done-for-you virtual tour solution including on-site 360° capture, custom design, branding and interactive features, ideal for venues, events, tourism and infrastructure.

• Swyvl

  A self-service platform that allows users to upload, manage and share 360-degree imagery and view it on a map, ideal for site documentation, event planning and property management.

• Consulting & Custom Solutions

  Expert guidance on virtual reality, augmented reality, interactive mapping and 360 content.

1. 1Lateral Vision | Experts in Virtual Tours & 360 Contentlateralvision.com.au
2. 2About Lateral Vision | Experts in Virtual Tours & Spatial Datalateralvision.com.au
3. 3Contact Lateral Vision | Let’s Talk Virtual Tours & 360 Techlateralvision.com.au
4. 4Services Lateral Vision | CloudTour, Swyvl and Custom Solutionslateralvision.com.au
5. 5Lateral Visionwikidata.org