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Laurent Ferrier

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Swiss fine watchmaking brand founded by third-generation watchmaker Laurent Ferrier, launched in 2010.

Last updated September 15, 2026

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Overview

LAURENT FERRIER is a Swiss fine watchmaking brand. Its founder, Laurent Ferrier, is a third-generation watchmaker who believed in perpetuating the exceptional nature of Swiss horology; he seized an opportunity in 2009 at the age of 63, and the brand officially launched in 2010. In that launch year, LAURENT FERRIER won the award of best men's watch at the Grand Prix de d'Horlogerie de Genève for the Classic Tourbillon Double Hairspring, its very first creation. The brand describes its creations as achieving harmony between pure, balanced design inspired by centuries of history and technically avant-garde movements, with classical and timeless timepieces assembled by hand with high-quality materials. Today, Laurent Ferrier and his son, Christian Ferrier, work together at the Creative Department, while François Servanin remains the President. The collection includes models such as the Classic Tourbillon White Enamel Grand Feu, Grand Sport Tourbillon Pursuit, Sport Auto 79, Classic Moon, Classic Micro-Rotor, Square Micro-Rotor, Classic Origin and Sport Traveller.

History

Laurent Ferrier is a third-generation watchmaker who has always believed in perpetuating the exceptional nature of Swiss horology. He grew up in a watchmaking environment, as both his parents and grandparents were watchmakers, and he studied at the École d'Horlogerie de Genève, graduating in 1968. Laurent Ferrier had carte blanche and seized the opportunity in 2009, at the age of 63. The brand officially launched in 2010, and in that same year LAURENT FERRIER won the award of best men's watch at the Grand Prix de d'Horlogerie de Genève for the Classic Tourbillon Double Hairspring, its very first creation. Since then, the brand states it keeps demonstrating with integrity its ability to create timeless exceptional timepieces devoid of any superfluous detail, with a pure aesthetic. Today, Laurent Ferrier and his son, Christian Ferrier, work together at the Creative Department, while François Servanin remains the President. To mark the brand's 15th anniversary, the Sport Auto 79 pays tribute to the podium at the 1979 Le Mans 24 Hours — third place in the overall rankings — a moment that the brand says forever sealed the fate of the two founders and set in motion the watchmaking odyssey known today.

Products and positioning

Fine watchmaking / haute horlogerie: classical and timeless timepieces assembled by hand with high-quality materials, combining pure balanced design with technically avant-garde movements.

  • Sport Auto 79

    Reference LCF040.R5.GR1C1, priced at 98,000 CHF. Created to mark the brand's 15th anniversary, paying tribute to the podium at the 1979 Le Mans 24 Hours. Features hours, minutes and small seconds at 6 o'clock; 18k red gold 5N case of 41.5 mm diameter and 12.70 mm thickness; water resistance 120 m - 12 ATM; calibre LF270.01 self-winding movement with micro-rotor, 213 components, 29 jewels, 28,800 vph (4Hz), 72 hours power reserve; 18k red gold 5N bracelet with folding clasp.

  • Classic Tourbillon White Enamel Grand Feu

    Listed at 180,000 CHF.

  • Grand Sport Tourbillon Pursuit

    Listed at 175,000 CHF.

  • Classic Moon Dusk

    Listed at 93,000 CHF.

  • Classic Moon Silver

    Listed at 88,000 CHF.

  • Classic Micro-Rotor

    Listed at 77,000 CHF.

  • Square Micro-Rotor

    Listed at 77,000 CHF.

  • Sport Traveller Slate Grey

    Listed at 61,000 CHF.

  • Classic Origin

    Listed at 34,000 CHF (Classic Origin Blue / White) and 48,000 CHF (Classic Origin Beige).

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