Le Labo KR

Le Labo KR (르 라보) is the official South Korean e-commerce site for Le Labo, a fragrance brand founded in New York in 2006. The Korean site, lelabofragrances.co.kr, serves as the brand's direct-to-consumer channel in South Korea, offering its signature fragrances, home scents, and body-care products. The site emphasizes Le Labo's core retail concept: fresh blending of perfumes in-store and personal labeling, where customers can add an 18-character message to their creations. The Korean online store mirrors the global Le Labo experience, including city-exclusive scents and limited-edition collections. The brand's manifesto, translated on the Korean site, states that Le Labo believes in soulful perfumes, craftsmanship, and the beauty of imperfection (wabi-sabi). It rejects animal testing and celebrity endorsements, and champions slow, artisanal production. The Korean site highlights popular creations such as Santal 33, Another 13, Rose 31, and city exclusives like Shiu 25 (Beijing). It also features home collection items like Incense and body collections like Mandarin. Le Labo KR operates under the global Le Labo brand, which was acquired by The Estée Lauder Companies in 2014. The Korean site includes purchase limits (maximum 8 units of the same product, 14 units total per day) and offers concierge email support for bulk corporate orders. It provides free gift wrapping above a certain purchase amount and informs customers about shipping delays during Korean holidays such as Chuseok. The site is localized in Korean and prices are likely in South Korean won. As a regional e-commerce platform, Le Labo KR does not have its own founding date or independent ownership; it is a subsidiary channel of Le Labo and Estée Lauder. Its primary role is to extend the brand's retail presence in South Korea, complementing physical Le Labo boutiques in the country. The site's content is managed by Le Labo's local team and reflects the brand's global positioning as a niche, artisanal fragrance house.

Le Labo was founded in New York in 2006 by Fabrice Penot and Eddie Roschi. The brand's name means "the lab" in French, reflecting its experimental and artisanal approach to perfumery. From the beginning, Le Labo distinguished itself by blending fragrances fresh in-store upon purchase and offering personal labeling, where customers could add a custom message to their bottle. The brand's manifesto, available on the Korean site, emphasizes soulful perfumes, craftsmanship, and a rejection of animal testing and celebrity culture. Le Labo's first boutique opened in New York's Nolita neighborhood. The brand gained a cult following for its unique scents, particularly Santal 33, which became a signature fragrance. In 2014, Le Labo was acquired by The Estée Lauder Companies for an reported $60 million, though the brand continues to operate with a degree of independence. The acquisition allowed Le Labo to expand globally, opening stores in major cities including Seoul, South Korea. The Korean market is significant for Le Labo, with a dedicated official online store at lelabofragrances.co.kr. This site offers the full range of Le Labo products, including city-exclusive fragrances like Shiu 25 (Beijing), which are available for limited periods. The Korean site also provides localized customer service, including purchase limits and concierge support for bulk orders. The brand's presence in South Korea includes physical boutiques in Seoul, complementing the online store. Le Labo continues to operate under Estée Lauder, maintaining its artisanal identity while expanding its global footprint. The Korean online store reflects the brand's commitment to providing a consistent, personalized experience across markets.

• 2014

  Le Labo acquired by The Estée Lauder Companies.

• 2006

  Le Labo founded in New York by Fabrice Penot and Eddie Roschi.

• Official Korean online store lelabofragrances.co.kr active, offering localized e-commerce.

Artisanal, niche fragrance house with a focus on fresh blending, personal labeling, and slow craftsmanship.

• Santal 33

  Signature eau de parfum with sandalwood, cardamom, and leather notes.

• Another 13

  Eau de parfum known for its ambroxan and musk profile.

• Rose 31

  Fragrance blending rose with cumin and woody notes.

• Shiu 25

  City exclusive for Beijing, available in limited quantities.

• Cyprès 21 Candle

  Classic candle with cypress and incense notes.

1. 1르 라보 공식 온라인 스토어lelabofragrances.co.kr
2. 2르 라보 소개 | Le Labo Fragranceslelabofragrances.co.kr